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All Journal International Research Journal of Business Studies (E-Journal) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Distribusi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial MABIS: Manajemen dan Bisnis Jurnal Gema Ngabdi ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Jurnal Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS)
Sulaimiah, Sulaimiah
Fakultas Ekonomi Dan Bisnis Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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FOREIGN BRAND ADMIRATION AMONG YOUNG CONSUMERS IN INDONESIA Sulhaini*, Sulhaini; Sagir*, Junaidi; Sulaimiah*, Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.478 KB)

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer?s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country?s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47
Pelatihan dan Pendampingan Usaha di Kelompok Pengolahan dan Pemasar Hasil Perikanan (POKLAHSAR) di Dusun Lokok Rangan, Kecamatan Kayangan, Kabupaten Lombok Utara Sulaimiah Sulaimiah; Santi Nururly; Sulhaini Sulhaini; Djoko Suprayetno
Jurnal Gema Ngabdi Vol. 2 No. 1 (2020): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v2i1.45

Abstract

North Lombok Regency is the most affected area due to the sequential earthquake that occurred in July 2018 on the island of Lombok. Therefore, the purpose of community service activities is to provide training and business assistance to communities that have an impact on earthquakes. The location is addressed to the Sedayu Putri Fisheries Processing and Marketers Group (POKLAHSAR) on Lokok Rangan Hamlet, Kayangan District, North Lombok Regency. The training provided on entrepreneurship and business management to produce a variety of food products from marine fish, such as shredded meat, fish bone crackers and fish bone sticks from the utilization of fish bone waste. Next to provided training on marketing and finance. The method used by lectures, consultation and assistance. Activities will be carried out from May 2019 to November 2019. The results of the activities of group members are able to produce shredded fish products, fish bone crackers and fish sticks. Expected result is the participants rose again to produce a variety of processed products from the sea acquired knowledge about the importance of packaging, used social media for broad marketing, and made financial report. Participants got back up from adversity and generated income to improve their welfare.
Pelatihan Dan Penampingan Pengolahan Rumput Laut Dan Hasil Laut Menjadi Aneka Kuliner Pada Nelayan di Desa Labuhan Haji Kabupaten Lombok Timur Sulaimiah Sulaimiah; Santi Nururly; Sulhaini Sulhaini
Jurnal Gema Ngabdi Vol. 3 No. 1 (2021): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v3i1.129

Abstract

This community service aims to improve the welfare of the community, especially in the coastal areas of Labuhan Hajj village who work as fishermen, as an area that is included in the category of underprivileged areas, this area needs touches that can improve the welfare of its people by optimizing the potential that exists in the village. namely seaweed and its sea products which are quite large. This century, named Kobe Molek, this time, how to cultivate the existing potential to make various culinary delights that can be liked by many people with various attractive forms, affordable prices and can be found in many places. One of the potentials of this area is processing sea rumpu into snacks that they like, having a distinctive taste, such as seaweed lunkhead, seaweed pilus cake, grass grass and so on, while ordinary fish is made of long-lasting shredded with a tantalizing taste and pamper the tongue of culinary lovers . as well as the form of packaging that makes consumers' eyes fixed and of course at a price that does not drain a lot of pockets. The village's huge potential requires high creativity so that it can be accepted by the community and able to compete among other entrepreneurs. This community creativity needs to be supported by training such as product processing, packaging and marketing and what is no less important is financial management.  This training is carried out in coordination with related agencies such as the social service, the trade office to be able to provide guidance and direction as well as provide assistance starting from training in production, packaging and sales. The container in the community called Kobe Molek is a container for fishermen's wives who are concerned about cultivating the potential of the village, namely seaweed and its fish products that process it into culinary according to the wishes of consumers. This product is marketed around the village and trying to be marketed through social media, such as Facebook, Instagram, whatshapp, with the hope that the products can be sold more widely and participate in exhibitions conducted by related agencies.
Peningkatan Kinerja Karyawan Melalui Motivasi Dan Kepuasan Kerja PDAM Kecamatan Empang Kabupaten Sumbawa, Nusa Tenggara Barat Sulaimiah Sulaimiah; Siti Nurmayanti
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol 16, No 2: Al Qalam (Maret 2022)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v16i2.929

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara variabel Motivasi dan Kepuasan kerja terhadap Kinerja Karyawan “Studi Pada Perusahaan Daerah Air Minum (PDAM) Kec. Empang”. Jenis penelitian yang digunakan adalah penelitian Asosiatif Kausal. Populasi dalam penelitian ini adalah seluruh karyawan Perusahaan Daerah Air Minum (PDAM) Kec. Empang, yang berjumlah 210 responden dan Sampel penelitian berjumlah 68 responden dengan menggunakan rumus Slovin sebagai penentuan ukuran sampel dan teknik pengambilan sampel menggunakan metode Proportionate Stratified Random Sampling. Pengumpulan data di gunakan dengan angket dan dokumentasi .uji intrumen yang dilakukan dengan uji validitas , realibelitas dan uji asumsi klasikk yaituuji normalitas, mulitkolenaritas serta uji heterokedasitas. Data diuji dengan menggunakan teknik Аnаlisis Uji Regresi Linier Berganda dengan menggunakan program IBM SPSS ver. 23. Hasil penelitian menunjukkan bahwa Motivasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan dan Kepuasan kerja berpengaruh positif tidak signifikan terhadap Kinerja Karyawan Perusahaan Daerah Air Minum (PDAM) Kecamatan Empang, Sumbawa,Nusa Tenggara Barat
Foreign Brand Admiration Among Young Consumers in Indonesia Sulhaini Sulhaini; Junaidi Sagir; Sulaimiah Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47
THE EFFECT OF LOCAL BRAND CONCIOUSNESS AND NEED FOR UNIQUENESS TOWARDS EMOTIONAL VALUE AND BUYING INTENTION ON LOCAL BRANDS Sulhaini .; Rusdan .; Sulaimiah .; Rahman Dayani
Journal of Management and Business Vol 19, No 1 (2020): MARCH 2020
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v19i1.421

Abstract

This study aims to build a theoretical model of the influence of local brand consciousness and need for uniqueness on emotional value and willingness to buy local brands. This study develops the concept of local brand consciousness in the fashion product category that is rooted in the concept of consumer ethnocentrism. This study measures the perceptions of educated young consumers. Samples are students as the next generation who are expected to provide an overview of their preferences between local brands or global/foreign brands. This study shows that educated young consumers are local brand conscious that influence their perceptions regarding the emotional value of local brands and inspire their desire to buy local brands. However, need for uniqueness makes them negatively view local brand emotional value and affect their desire to buy a local brand. This shows that when they have a strong desire to be different, they view local brands as not providing positive emotional value. The results of this study provide an important recommendation, namely that local brand owners must increase the emotional value of their brands by understanding the needs of young consumers to appear unique and participate in increasing local brand awareness among domestic consumers especially young consumers.
PENGARUH BUDAYA ORGANISASI TERHADAP KOMITMEN ORGANISASI UNTUK MENINGKATKAN KINERJA (STUDI PADA KANTOR BADAN KEPEGAWAIAN DAERAH PROVINSI NUSA TENGGARA BARAT) Sulaimiah Sulaimiah; Zainal Abidin
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 2 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i1.2022.140-147

Abstract

Penelitian ini bertujuan untuk menguji pengaruh budaya organisasi terhadap kinerja pegawai melalui komitmen organisasi (Penelitian dilakukan pada Kantor Organisasi Kepegawaian Provinsi Nusa Tenggara Barat. Jenis penelitian yang digunakan adalah penelitian asosiasi kausal dengan menggunakan metode kuantitatif. Data Metode pengumpulan yang digunakan adalah Melalui metode sensus, data asli yang dikumpulkan langsung dari narasumber melalui kuesioner yang digunakan dalam penelitian ini adalah seluruh pegawai Dinas Kepegawaian Provinsi dan Daerah NTB yang berjumlah 69 orang. yang digunakan dalam penelitian ini adalah linier multivariat dengan menggunakan SPSS Analisis regresi dengan menggunakan alat bantu aplikasi versi 23 menunjukkan bahwa: 1) Budaya organisasi berpengaruh positif dan signifikan terhadap komitmen organisasi Dinas Kepegawaian Provinsi dan Daerah NTB. 2) Budaya organisasi berpengaruh positif dan signifikan terhadap kinerja Kantor Badan Kepegawaian Daerah Provinsi NTB. 3) Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai pada Dinas Kepegawaian Daerah Provinsi NTB. 4) Komitmen organisasi tidak dapat memediasi dampak budaya organisasi terhadap kinerja pegawai di Kantor Biro Kepegawaian Daerah Provinsi NTB.  
Pengaruh Kompensasi Finansial Terhadap Kinerja Melalui Motivasi Kerja Pendamping PKH Lombok Timur Salsa Dela Asmarini; Sulaimiah Sulaimiah; Santy Nururly
Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta) Vol 2 No 1 (2022): Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Va
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.825 KB) | DOI: 10.55382/jurnalpustakaaktiva.v2i1.134

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kompensasi Finansial terhadap Kinerja melalui Motivasi Kerja pendamping PKH Dinas Sosial Lombok Timur. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SPSS versi 16.0. Populasi penelitian adalah seluruh pendamping PKH Dinas Sosial Lombok Timur. Sampel penelitian ditentukan dengan menggunakan teknik cluster random sampling dengan jumlah sampel 114 orang. Hasil analisis menunjukkan bahwa : 1) Kompensasi Finansial berpengaruh positif dan signifikan terhadap Kinerja pendamping PKH Dinas Sosial Lombok Timur; 2) Kompensasi Finansial berpengaruh positif dan signifikan terhadap Motivasi Kerja pendamping PKH Dinas Sosial Lombok Timur; 3) Motivasi Kerja berpengaruh positif dan signifikan terhadap Kinerja pendamping PKH Dinas Sosial Lombok Timur; 4) Kompensasi Finansial berpengaruh positif dan signifikan terhadap Kinerja melalui Motivasi Kerja pendamping PKH Dinas Sosial Lombok Timur.
Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective Sulhaini Sulhaini; Rusdan Rusdan; Sulaimiah Sulaimiah; Rahman Dayani
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.39-52

Abstract

This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online survey focusing on two South Korean beauty (K-beauty) brands. The results contribute to consumer–brand relationships and international marketing literatures. There is no difference between young adult female and mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there are substantial differences between the two groups of consumers in the influence of the foreign brand halo effect on self-brand connection. Also, the halo effect exhibits the greatest influence on willingness to pay more. Consumers are also willing to pay more for brands from countries that have a positive image. https://doi.org/10.21632/irjbs.15.1.39-52 
KEPEMIMPINAN, KOMPENSASI DAN KARAKTERISTIK PEKERJAAN PENGARUHNYA TERHADAP SEMANGAT KERJA KARYAWAN PT INDOMART SE KECEMATAN SELAPARANG Sulaimiah Sulaimiah; Zainal Abidin; Santi Nururly; Djoko Suprayetno
Distribusi - Journal of Management and Business Vol. 10 No. 2 (2022): Distribusi, September 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v10i2.200

Abstract

Penelitian ini bertujuan menganalisis pengaruh kepemimpinan terhadap semangat kerja, pengaruh kompensasi terhadap semangat kerja, pengaruh karakteristik pekerjaan terhadap semangat kerja.Penelitian ini dilakukan pada PT Indomart se kecamatan Selaparang Kota Matarm ,Nusa Tenggara Barat, hususnyaa beradadi 3 lokasi atau 3 desa  yang merupakan lokasi PT Indomart yaitu desa Karang Baru, desa Dasan Agung dan desa Gomong.Penelitian ini menganalisis semangat kerja karyawan yang belum optimal dengan masih terlihat karyawan yang dating dan pulang tidak tepat waktu dan masi di temukan adanya pekerjaan yang tidak terselesaikan dengan baik. Penelitian ini di lakukan dengan menggunakan metode sensus ,yaitu mengambil semua karyawan PT Indomart yang ada sekecamatan Selaparang ,sebanyak 63 organg karyawan.Tanggapan responden di kdi ukur dengan menggunakan skala likert , dengan alat analisis regresi linier berganda, hususnya uji t dan di lengkapi dengan uji F sebagai uji model,dan uji determinan.Pada penelitian ini di lakukan uji instrument uji validitas dan realibelitas serta uji asumsi klasik, yaitu uji normalitas, uji multikolenaaritas dan uji heterokedasitas, Hasil penelitian ini menunjukkan semua uji intrumen yang dilakukan memenuhi syarat, dan hasil regersi berganda linier menunjukkan Y = 3,614 +0,4355X1 +0,344X2 + 0,217X3 dengan hasil uji t meunjukkan t hitung >t table di ke tiga variable bebasnya, yang berarti ke variable bebas yaitu kepemimpinan, kompensasi dan karakteristik pekerjaan berpengaruh signifikan terhadap semangat kerja karyawan PT Indomart se kecamatan Selaparang                Saran yang di berikan kepemimpinan lebih banyak memberikan pengarahan terhadap karyawan, kompensasi di berikan insentif bagi karyawan yang mampu menyelesaikan kerja dengaan baik
Co-Authors anggriani, rini Baiq Ismiwati Dayani, Rahman Djoko Suprayetno Djoko Suprayetno Hanny Hafiar Junaidi Sagir Rahman Dayani Rahman Dayani Rina Putri Rahayu Rusdan . Rusdan Rusdan Rusdan Rusdan Salsa Dela Asmarini Santi Nururly Santy Nururly Siti Nurmayanti Sulhaini Sulhaini