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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) IJIEEB : International Journal of Integrated Education, Engineering and Business ATESTASI : Jurnal Ilmiah Akuntansi CAHAYA AKTIVA GREENOMIKA Jurnal Mahasiswa Manajemen
Joko Suyono
Universitas Narotama
Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Influence of Advertising, Sales Promotion, and Service Quality on Customer Loyalty of Bank Jatim Indonesia Novi Nurlaini; Joko Suyono; Damarsari Ratnasahara Elisabeth; Abdul Thalib Bin Bonn
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 3 (2021): May 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.915 KB) | DOI: 10.29138/ijebd.v4i3.1218

Abstract

Customer loyalty is very important in a very tough business competition because loyalty will benefit the company's long-term development. To get customer loyalty, companies need to do the right marketing strategy so that it can affect customer loyalty. The purpose of this study is to analyze the influence of advertising, sales promotion and service quality on customer loyalty at Bank Jatim Indonesia, Branch of Dr. Soetomo Hospital Surabaya. The population in this study was 2,155 customers, the number of samples using the Slovin formula was 96. The data analysis technique used was multiple regression analysis. The research results are: 1) There is an influence of advertising on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 2) There is an influence of sales promotions on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 3) There is an influence of service quality on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 4) There is an influence of advertising, sales promotion and service quality simultaneously on customer loyalty at Bank Jatim Branch of Dr. Soetomo Hospital Surabaya, 5) Among the variables of advertising, sales promotion and service quality, the sales promotion variable has a dominant influence on customer loyalty at the Bank Jatim Branch of Dr. Soetomo Hospital Surabaya.
ANTESEDEN KINERJA KARYAWAN: REWARD, PUNISHMENET DAN PENGAWASAN Joko Suyono; Damarsari Ratnasahara Elisabeth; Wahyu Eko Pujianto; Ayu Lucy Larassaty
GREENOMIKA Vol. 4 No. 1 (2022): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.04.1.2

Abstract

This research was conducted at an outsourcing company in Surabaya with the aim of knowing the effect of reward, punishment and supervision both simultaneously and partially on employee performance, and also to find out which variable among reward, punishment and supervision variables has a dominant effect on employee performance. The population in this study were employees of outsourcing companies in Surabaya as many as 72 people. The sampling technique used was total sample, meaning that the entire population in this study was taken as sample. While the data collection technique used a questionnaire with a Likert scale with five answer choices. The method of analysis used multiple linear regression analysis. The results of the study indicate that reward, punishment and supervision simultaneously affect employee performance simultaneously and partially. Punishment has a dominant effect on employee performance.
Anteseden Kepuasan Pelanggan: Kualitas Pelayanan, Profesionalisme Kerja, Promosi Joko Suyono; Sukaris Sukaris; Didin Saputra
Jurnal Mahasiswa Manajemen Vol 2 No 02 (2021): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.707 KB) | DOI: 10.30587/mahasiswamanajemen.v2i02.3676

Abstract

Abstract Background – for service companies such as banks, customer satisfaction is very vital and basically every company, especially service companies, always strive to improve customer satisfaction. High customer satisfaction can increase profits. For this reason, in this study, several factors are discussed which are antecedents of customer satisfaction. Objective - This study aims to analyze the effect of service quality, work professionalism, and service quality on customer satisfaction, either partially or simultaneously. Design / methodology / approach – the population in this study were customers of Bank Jatim Hospital Dr. Branch. Soetomo Surabaya with a total of 2,400 customers. The technique for determining the number of samples uses the Slovin formula and from a population of 2,400 customers, 96 customers are obtained as research samples. The sampling technique used random sampling with a lottery system. Data analysis was done by using multiple linear regression test. Findings – The results of the study show that service quality, work professionalism, and service quality affect customer satisfaction, either partially or simultaneously. Research implication – The results of this study can be used as a reference by companies, especially the banking industry to improve customer satisfaction by paying attention to antecedent factors in the form of service quality, work professionalism, and service quality. Limitations – The population of this research is limited to Bank Jatim, for generalization it is necessary to do research with a wider scope and involve several banks as the population.
Increasing Financial Efficiency and Employee Performance through Work From Home - Work From Office Work Method Implementation Strategies: A Conceptual Framework for Future Research Agenda Joko Suyono; Arasy Alimudin; Damarsari Ratnasahara Elisabeth; Sukaris Sukaris; Novi Darmayanti
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.795

Abstract

This research aims to investigate the impact of integrating Work From Home (WFH) and Work From Office (WFO) work methods on organizational financial efficiency and employee performance. The study employs a systematic literature review methodology to synthesize relevant theoretical frameworks and empirical evidence. The findings reveal that the strategic implementation of WFH-WFO integration can lead to significant improvements in both financial efficiency and employee performance. Key determinants of successful implementation include robust technological infrastructure, managerial support, and a conducive organizational culture. Theoretical implications highlight advancements in organizational theories, behavioral theories, and management theories, while managerial implications underscore the importance of strategic planning, investment in technological infrastructure, cultivation of organizational culture, promotion of employee well-being, training and development initiatives, and performance measurement and evaluation. Overall, this research provides actionable insights for organizations seeking to optimize financial efficiency and employee performance through the strategic integration of WFH-WFO work methods.
Co-Authors Abdul Thalib Bin Bonn Abdul Thalib Bin Bonn Agus Dwi Sasono Agus Sukoco Ani Wulandari Arasy Alimudin Arthur Daniel Limantara Ayu Lucy Larassaty Bambang Subiyanto Che Zalina Zulkifli Damarsari Ratnasahara Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Dian Purnamasari Didin Saputra Eriet Erawati Farah Nurmalia Damayanti Febriani Galih Saputro Mohd Fauzi Sedon Mohd Zahuri Khairani Muhammad Fuad Arisuddin Nor Azril Mohd Ghazali Novi Darmayanti Novi Nurlaini Nurul Aini Nurul Kamaril Rully Restiningrum Sukaris Talisa Qamara Wahyu Eko Pujianto