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All Journal International Journal of Applied Sciences in Tourism and Events Expose: Jurnal Ilmu Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat Society Jurnal Sosial Humaniora Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Communication Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Populika COMMENTATE: Journal of Communication Management Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Uljanatunnisa Uljanatunnisa
Communication Science, Universitas Pembangunan Nasional Veteran Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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STRENGTHENING E-BRANDING STRATEGY OF SHARIA HOTEL IN INDONESIAN HOTEL INDUSTRY Eska Nia Sarinastiti; Uljanatunnisa Uljanatunnisa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1078.972 KB) | DOI: 10.31940/ijaste.v4i1.1910

Abstract

Purpose: This research is expected to be able to identify and analyze the strengthening of e-branding strategies of Sharia Hotels in the Indonesian hotel industry. Research methods: This study uses qualitative research with data collection techniques through semi-structured interviews, observation, and documentation. Results and discussions: The results of the research show, firstly, hotel with Islamic nuances according to the MUI Sharia Hotels including Hilal 2 which is a management and operational manner have rigid rules that must comply with Islamic rules, while Muslim Friendly Hotels include Hilal 1; secondly, strengthening the Sharia Hotel e-branding strategy including 1) strengthening domain names, brand identity, and web design; 2) partnership with various online travel agents; 3) installation of advertising and promotion media; 4) strengthening interaction through social media networks; the third is related to the challenges in e-branding of Sharia Hotels, it is the perception of the Indonesian people whose Muslim majority religion does not need differentiation in Sharia Hotels with Muslim Friendly Hotels and the perception that Sharia Hotels only accept Muslim tourists even though Sharia Hotels accept tourists universally like Conventional Hotels. Conclusion: Effective e-branding through online media in the Sharia hotel industry, it is proven can build a positive image and not only Muslim tourists who have known sharia hotels, but some non-Muslim tourists also have brand awareness in the existence of Sharia Hotel
ANALISIS MANAJEMEN EVENT (Studi Kasus Program CSR Wirausaha Muda Mandiri 2019) Uljanatunnisa Uljanatunnisa; Lusia Handayani; Vidya Alisyah
Expose: Jurnal Ilmu Komunikasi Vol 3, No 1 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v3i1.1068

Abstract

ABSTRACTThis study aims to analyze Bank Mandiri's event management in the 2019 Mandiri Young Entrepreneur CSR program. Joe Goldblatt's planning model becomes the approach used by researchers to analyze which consists of research, design, planning, coordinating, evaluation. Data collection techniques carried out in the form of literature study, interviews, and observations. Literature study comes from previous research that has been done. The observations were made during the event planning and event implementation in October. Interviews were conducted with Bank Mandiri's Head of Corporate Event, chief executive of CSR and NET TV's Project Leader. The findings generally obtained are the processes and stages of Bank Mandiri in implementing event management at 2019 Mandiri Young Entrepreneurs. The diversity of business types and the large number of participants, shows that this event can increase entrepreneurial interest.Keywords: Entrepreneurship. Event Management, Mandiri Young Entrepreneurs ABSTRAK  Penelitian ini bertujuan untuk menganalisis manajemen event Bank Mandiri pada program CSR Wirausaha Muda Mandiri 2019. Model perencanaan Joe Goldbatt menjadi pendekatan yang digunakan oleh peneliti untuk menganalisis yang terdiri dari research, design, planning, coordinating, evaluation. Teknik pengumpulan data yang dilakukan berupa studi pustaka, wawancara, dan observasi. Studi pustaka berasal dari penelitian terdahulu yang telah dilakukan. Observsi dilakukan pada saat perencanaan event dan pelaksanaan event di bulan Oktober. Wawancara dilakukan dengan Head of Corporate Event Bank Mandiri, ketua pelaksana dari CSR dan Project Leader NET TV. Hasil temuan yang didapat secara umum adalah proses dan tahapan Bank Mandiri dalam melaksanakan manajemen event pada Wirausaha Muda Mandiri 2019. Keberagaman jenis usaha dan banyaknya jumlah peserta, menunjukkan bahwa event ini dapat meningkatkan minat kewirusahaan.Kata Kunci: Manajemen Event, kewirausahaan, Wirausaha Muda Mandiri 
EKSPEKTASI STAKEHOLDER TERHADAP KONTEN & PERILAKU PUBLIC RELATIONS DALAM BERMEDIA SOSIAL Uljanatunnisa Uljanatunnisa; Dian Hapsari
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.833 KB) | DOI: 10.33021/exp.v2i2.854

Abstract

AbstrakMedia Sosial telah memberikan perubahan pada praktek public relation di Indonesia, PR semakin adaptif dengan perkembangan teknologi dan informasi. Sejak tahun 2015 pemanfaatan media sosial semakin meningkat, PR memanfaatkan media sosial khususnya Instagram sebagai cara komunikasi perusahaan dengan stakeholder. Namun tingginya pemanfaatan media sosial tidak dibarengi dengan pengetahuan PR terkait jenis konten dan perilaku yang diharapkan oleh stakeholder Penelitian bertujuan untuk mengetahui ekspektasi stakeholder terhadap jenis konten dan perilaku PR dalam bermedia sosial. Adapun indikator yang digunakan dalam penelitian ini merujuk pada ungkapan Bergström & Bäckman dan Navaro dkk. Metode penelitian yang digunakan adalah deskriptif Kuantitatif, Analisa data menggunakan Modus. Sebanyak 100 Followers Instagram Unilever, Pertamina dan Garuda Indonesia menjadi sampel melaui teknik purposive sampling atau pengambilan sampel berdasarkan jumlah kuota. Hasil penelitian menunjukan  bahwa jenis konten yang diharapkan oleh stakeholder adalah informasi jenis produk baru dan yang akan datang, sedangkan perilaku yang harapkan oleh stakeholder yaitu interaksi antara perusahaan dengan stakeholder. Kata Kunci : Ekspektasi, Konten, Stakeholder, Perilaku Social Media gives changes to the practice of public relations in Indonesia, PR has become increasingly adaptive to developments in technology and information. Since 2015 the use of social media has increased, PR has used social media especially Instagram as a way of corporate communication with stakeholders. However, the high use of social media is not accompanied by PR knowledge related to the type of content and behavior that expected by stakeholders. The study aims to determine the expectations of stakeholders about the type of content and behavior of public relations in social media. The indicators used in this study refers to the expressions of Bergström & Bäckman and Navaro et al. The research method used is descriptive quantitative, data analysis using the mode. A total of 100 Instagram followers of Unilever, Pertamina and Garuda Indonesia were sampled through a purposive sampling technique based on the quota amount. The results showed that the type of content expected by stakeholders is information on the types of new and future products, while the behavior expected by stakeholders is the interaction between companies and stakeholders. Keywords: Content, Behaviour,  Expectations,Stakeholders 
EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA Alysha Tri Wardhani; Uljanatunnisa Uljanatunnisa; Yani Hendrayani
POPULIKA Vol. 8 No. 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.133

Abstract

#PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation  the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.
Dongeng Sebagai Sosialisasi Mitigasi Bencana Kebakaran di Pemukiman Padat Penduduk Kelurahan Petukangan Utara, Pesanggrahan Jakarta Selatan Dian Tri Hapsari; Uljanatunnisa Uljanatunnisa
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 9, No 2 (2019): Desember 2019
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.657 KB) | DOI: 10.30999/jpkm.v9i2.710

Abstract

DKI Jakarta is the capital of the Republic of Indonesia which has a great risk of fire disasters in densely populated settlements, especially during the long dry season. Petukangan Utara Village, Pesanggrahan Subdistrict, South Jakarta, one of the pockets of dense settlements in the South Jakarta area that was targeted by the community service locations. The area of Petukangan Utara 2.99 Km2 consists of 5,075 families with 119 RTs and 11 RWs. The impact of settlement density has been a source of reduced number of infiltration wells and loss of water discharge around the settlement thereby increasing the risk of fire in dense residential areas. However, the high risk of fire disaster is not accompanied by a strong briefing on disaster mitigation. During this time, the community carries out more post-disaster activities in the form of emergency response and recovery rather than pre-disaster activities in the form of disaster reduction / mitigation and disaster preparedness as in neighboring countries. So the community service program focuses on the development of disaster mitigation, especially fire disasters with the goal of questioning children through reading fairy tales. The activity partner is Rumah Yatim Nurul Hasanah in the densely populated settlement of Petukangan Utara Village. The reason for cooperating with Rumah Yatim is because children are the most vulnerable group to become victims. It is hoped that campus activism through fairy tales in developing socialization of fire disaster mitigation from an early age can contribute to increasing disaster literacy and preventing fire threats in densely populated areas of the Jakarta Region
SOSIALISASI PENCEGAHAN COVID-19 DI PAUD SRIKANDI JAKARTA TIMUR MELALUI METODE CERITA BERGAMBAR Uljanatunnisa Uljanatunnisa; Yani Hendrayani; Irpan Ripa'i Sutowo
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.48-55

Abstract

Early in 2020 the community was shocked by the Corona Virus Pandemic (Covid 19), it is estimated that more than 215 countries are struggling to stop the transmission of this virus, including Indonesia. This virus can attack anyone, including children, based on the results of case detection that children who have contracted Covid-19 also continue to increase. The Srikandi Early Childhood Education Institute, East Jakarta, has not provided Covid-19 education to its students. Through PKM activities, the Abdimas team of the Universitas Pembangunan Nasional Veteran jakarta carried out socialization activities for the prevention of Covid-19 including introduction to how to prevent Covid-19 through the pictorial story method. The series of activities consist of preparation, implementation and evaluation. Based on the results of the evaluation, it is concluded that the implementation of this activity is quite effective because the cognitive abilities of children have increased.
Strategi Media Relations dalam Launching Produk Vivo S1 Periode Juli 2019 (Studi Kasus PT Srikandi Imaji Lintaskreasi) Nindyta Dyda Iswara; Uljanatunnisa Uljanatunnisa; Vina Mahdalena
KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 9, No 1 (2020): KOMUNIKA
Publisher : BPSDMP KOMINFO Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3434.2 KB) | DOI: 10.31504/komunika.v9i1.3005

Abstract

Penelitian ini membahas tentang strategi Media Relations yang digunakan oleh salah satu konsultan Public Relations di Jakarta yaitu PT Srikandi Imaji Lintaskreasi atau Kandi Imaji dalam launching produk Vivo S1 Periode Juli 2019. Penelitian ini bertujuan untuk mengetahui strategi yang digunakan Media Relations Kandi Imaji. Metode penelitian yaitu kualitatif dengan pendekatan studi kasus. Penelitian ini dilakukan melalui indepth interview dengan Tim Public Relations Kandi Imaji yang terdiri dari Content Manager, Media Relations Officer dan Public Relations Officer, media teknologi yaitu Technologue.id, studi kepustakaan dan data dokumentasi. Penelitian ini menemukan hasil bahwa strategi Media Relations Kandi Imaji yaitu keterbukaan informasi kepada media dan pendekatan personal yang kuat antara Kandi Imaji sebagai konsultan PR dan media secara langsung. Strategi tersebut diaplikasikan melalui kegiatan-kegiatan Media Relations. Kegiatan Media Relations Kandi Imaji dalam launching produk Vivo S1 yaitu Product Review, Photo Competition, Media Handling saat Product Launching, Post Launching, Press Release, Press Calls, Regular Networking dan Press Gathering. Selain itu, adanya hubungan yang kuat dengan media dapat memberikan manfaat bagi Kandi Imaji sebagai Konsultan PR seperti pencapaian publisitas di berbagai kanal media (media cetak, media online dan media elektronik) bagi klien.
Analisis The Whalen Seven Steps Strategic Divisi Komunikasi dan Marketing Jakarta Smart City pada Aplikasi Jakarta Kini Farahdinta Destanti; Uljanatunnisa Uljanatunnisa; Lusia Handayani
KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 10, No 2 (2021): Komunika
Publisher : BPSDMP KOMINFO Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31504/komunika.v10i2.4406

Abstract

Kehidupan manusia modern tidak dapat dilepaskan dari kemajuan teknologi karena dampaknya yang memberikan kemudahan dalam beraktivitas, seperti kemudahan dalam memperoleh informasi dari media. Pemanfaatan media ini tidak hanya dilakukan oleh individu, tetapi juga oleh institusi seperti Jakarta Smart City (JSC). Jakarta Smart City hadir dalam bentuk aplikasi yang bernama JAKI (Jakarta Kini) dengan berbagai fitur yang bertujuan untuk mempermudah kehidupan masyarakat yang tinggal ataupun beraktivitas di Jakarta. Untuk memperkenalkan aplikasi JAKI ke masyarakat, divisi komunikasi dan marketing JSC menerapkan dua dari tiga konsep marketing public relations (PR), yaitu pull and pass strategy. Hasilnya, JSC berhasil mencapai target jumlah pengguna aplikasi Jakarta Kini sebanyak satu juta orang. Tujuan penelitian ini adalah untuk mengkaji kunci keberhasilan dari strategi pull and pass yang dijalankan oleh Divisi Komunikasi dan Marketing untuk aplikasi JAKI. Analisis penelitian ini menggunakan konsep the Whalen 7 Steps Strategic dengan metode penelitian studi kasus dan wawancara sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi pull and pass yang dijalankan oleh Divisi Komunikasi dan Marketing sesuai dengan konsep the Whalen 7 Steps Strategic, seperti pemanfaatan media sosial, website, press release, pemuka masyarakat, email blast, JSC talks, dan pameran.
Analisis Elaboration Likelihood Theory Pada Kampanye “Go Green, No Plastic” Universitas Pembangunan Nasional Veteran Jakarta Qhori Anandra; Uljanatunnisa Uljanatunnisa; Intan Putri Cahyani
KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 9, No 2 (2020): KOMUNIKA
Publisher : BPSDMP KOMINFO Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31504/komunika.v9i2.3421

Abstract

Meningkatnya jumlah penggunaan kemasan plastik tiap tahun dan diterapkannya program penghijauan oleh pemerintah Indonesia mendasari UPNVJ mencanangkan program “Go Green, No Plastic”. Tujuan penelitian ini adalah untuk mengetahui hubungan antara pesan kampanye “Go Green, No Plastic” yang diterapkan oleh Universitas Pembangunan Nasional “Veteran” Jakarta dengan sikap mahasiswa UPNVJ untuk tidak menggunakan kemasan plastik di lingkungan kampus, menggunakan Theory of Elaboration Likelihood. Data dikumpulkan melalui kuesioner dari 99 responden, yang diseleksi dari 10.011 mahasiswa UPNVJ, dengan menggunakan teknik probability sampling dan proportional stratified sampling. Hipotesis hubungan diuji dengan menggunakan uji korelasi, koefisien determinasi dan uji regresi. Hasil penelitian menunjukkan bahwa terdapat pengaruh pesan kampanye“Go Green, No Plastic” UPN Veteran Jakarta terhadap sikap mahasiswa dalam menggunakan kemasan plastik di lingkungan kampus.  
CSR di Era Pandemi Berbasis Nilai-Nilai Bela Negara: Analisis Konten pada Situs Website Resmi Lima Badan Usaha Milik Negara Yani Hendrayani; Uljanatunnisa Uljanatunnisa
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (864.704 KB) | DOI: 10.33019/society.v9i1.260

Abstract

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support.
Co-Authors Alysha Tri Wardhani Aniek Irawati Bayu Handono Bunga Febriana Cahyani, Intan Putri Della Bagusnur Hidayah Dian Hapsari Dian Tri Hapsari Drina Intyaswati Drina Intyaswati Drina Intyaswati Eska Nia Sarinastiti Farahdinta Destanti Febriany Fitria Ayuningtyas Irpan Ripa’i Sutowo Luqman Hakim Lusia Handayani Mulyantini, Sri Nabila Azzahra Nindyta Dyda Iswara Qhori Anandra Rizkiya Ayu Maulida Sadjijo, Priyono Vidya Alisyah Vina Mahdalena Vina Mahdalena Vinta Sevilla Witanti Prihatiningsih Yani Hendrayani