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All Journal International Journal of Applied Sciences in Tourism and Events Expose: Jurnal Ilmu Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat Society Jurnal Sosial Humaniora Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Communication Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Populika COMMENTATE: Journal of Communication Management Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Uljanatunnisa Uljanatunnisa
Communication Science, Universitas Pembangunan Nasional Veteran Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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Journal : International Journal of Applied Sciences in Tourism and Events

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STRENGTHENING E-BRANDING STRATEGY OF SHARIA HOTEL IN INDONESIAN HOTEL INDUSTRY Eska Nia Sarinastiti; Uljanatunnisa Uljanatunnisa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1078.972 KB) | DOI: 10.31940/ijaste.v4i1.1910

Abstract

Purpose: This research is expected to be able to identify and analyze the strengthening of e-branding strategies of Sharia Hotels in the Indonesian hotel industry. Research methods: This study uses qualitative research with data collection techniques through semi-structured interviews, observation, and documentation. Results and discussions: The results of the research show, firstly, hotel with Islamic nuances according to the MUI Sharia Hotels including Hilal 2 which is a management and operational manner have rigid rules that must comply with Islamic rules, while Muslim Friendly Hotels include Hilal 1; secondly, strengthening the Sharia Hotel e-branding strategy including 1) strengthening domain names, brand identity, and web design; 2) partnership with various online travel agents; 3) installation of advertising and promotion media; 4) strengthening interaction through social media networks; the third is related to the challenges in e-branding of Sharia Hotels, it is the perception of the Indonesian people whose Muslim majority religion does not need differentiation in Sharia Hotels with Muslim Friendly Hotels and the perception that Sharia Hotels only accept Muslim tourists even though Sharia Hotels accept tourists universally like Conventional Hotels. Conclusion: Effective e-branding through online media in the Sharia hotel industry, it is proven can build a positive image and not only Muslim tourists who have known sharia hotels, but some non-Muslim tourists also have brand awareness in the existence of Sharia Hotel
Co-Authors Alysha Tri Wardhani Aniek Irawati Bayu Handono Bunga Febriana Cahyani, Intan Putri Della Bagusnur Hidayah Dian Hapsari Dian Tri Hapsari Drina Intyaswati Drina Intyaswati Drina Intyaswati Eska Nia Sarinastiti Farahdinta Destanti Febriany Fitria Ayuningtyas Irpan Ripa’i Sutowo Luqman Hakim Lusia Handayani Mulyantini, Sri Nabila Azzahra Nindyta Dyda Iswara Qhori Anandra Rizkiya Ayu Maulida Sadjijo, Priyono Vidya Alisyah Vina Mahdalena Vina Mahdalena Vinta Sevilla Witanti Prihatiningsih Yani Hendrayani