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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Journal of Environment and Management SWARNA Media Bina Ilmiah Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi SWARNA: Jurnal Pengabdian Kepada Masyarakat
Usup Riassy Christa
Universitas Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Media Bina Ilmiah

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STRATEGI PEMASARAN KAIN BATIK BENANG BINTIK KHAS KALIMANTAN TENGAH UNTUK MENARIK MINAT BELI KONSUMEN Daisy Arimetha Dau; Lelo Sintani; Usup Riassy Christa
Media Bina Ilmiah Vol. 17 No. 6: Januari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i6.244

Abstract

Research in the field of marketing with a qualitative approach in increasing consumer purchase demand. SWOT analysis is used to be able to provide a descriptive picture of the marketing strategy. The research was conducted in depth on four batik business owners in Central Kalimantan. The results of the strategy show SO (Strength – Opportunities) as a marketing strategy, with the strengths that the organization has, it must be able to work on all the opportunities that are available outside. Marketing Relations with Government and Private Agencies related to the provision of Spotted Batik Yarn Fabrics, is one way of marketing to build and develop closer relationships with customers. The WO (Weakness – Opportunities) strategy which first fixes the weaknesses in the internal area so that you can work on the opportunities that exist outside. WT Strategy (Weaknesses – Threats). Which, to deal with the meeting area between weaknesses and threats is to control losses (damage control) so that the damage does not become more severe than expected. For further research this can be done on consumers regarding consumer buying interest quantitatively.
Co-Authors Achmad Syamsudin Agustine Pariesti Arson Bambang Mantikei Daisy Arimetha Dau Danes Jaya Negara Fitria Husnatarina Ivan Marenda Lelo Sintani Luluk Tri Harinie Meitiana Meylan Priska Noorjaya Nahan Roby Sambung