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All Journal Jurnal Bisnis dan Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Asia-Pacific Management and Business Application JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JRB-Jurnal Riset Bisnis Udayana Journal of Law and Culture Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Jurnal Manajemen Stratejik dan Simulasi Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Business Studies and Management Review Jurnal Informatika Ekonomi Bisnis
Elsa Felina Effendi, Eri Besra
Universitas Andalas
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Rahmat Fajri Ramadhan; Alfitman; Eri Besra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

Abstract

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.
Co-Authors Agriqisthi Agriqisthi Agung Perdana Alfitman Alfitman Alfitman Alfitman Annisa Fitrah Ramialis Dita Aulia Fitria Ridha Ningsih Friedo Hekya Yuland Geza Scortionda Hafiz Rahman Hasra Hijratul Adha Jordy Arief Fachreza Luthfil Hadi Anshari M Ma’ruf Muhammad Abdul Hadi Nurhayati Nurhayati Nurhayati Nurhayati Nurul Afifah Usman Rahmat Fajri Ramadhan Rahzarni Rahzarni Rasidah Nasrah Riko Erlima Putra Sari Lenggogeni Sari, Dessy Kurnia Sri Oktavia Syafrizal Syafrizal Syafrizal Verinita, Verinita Yefrinal Andra