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All Journal Industria: Jurnal Teknologi dan Manajemen Agroindustri Food ScienTech Journal Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Pengabdian kepada Masyarakat Nusantara Agrikan: Jurnal Agribisnis Perikanan JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat JINTAN : Jurnal Ilmiah Pertanian Nasional
Satriya Bayu Aji
Faculty Of Agriculture, Kadiri University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : Food ScienTech Journal

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APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) Satriya Bayu Aji; Herlina Herlina; Bambang Herry Purnomo
Food ScienTech Journal Vol 2, No 1 (2020)
Publisher : University of Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/fsj.v2i1.8137

Abstract

Business Model Canvas (BMC) is an alternative option to create new business models. BMC includes customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. They are able to support companies aligning their business activities. By applying BMC, companies have several alternatives of business models. A research was conducted in order to apply BMC for Small Medium Enterprises (SMEs) in Jember Regency. The descriptive method was employed to arrange BMC, while the qualitative analysis was applied for data analysis. Primary data collection was obtained by customers’ interview. This paper describes the business plan of SOLOG (Analogue Sausage) product and application of BMC in the SMEs. The BMC creation for SOLOG was done in three stages. The first stage was a problem test, the second stage was a solution test and the last stage was verification model business. The last stage was chosen as the business model recommendation that is suitable as a reference in the business activities of SOLOG product.
Co-Authors Abdoel Djamali Agustia Dwi Pamujiati Andika Putra Setiawan Danang Kumara Hadi Eko Yuliarsa Sidhi Elma Dinawati Herlina Herlina Herlina Herlina Herry Purnomo Herry Purnomo, Bambang Mochammad Saiful Efendi Nina Lisanty Nugraheni Hadiyanti Rasyadan Taufiq Probojati Risa Martha Rizaldi Imawan Saptorini Tri Widayatsih Tutut Dwi Sutiknjo Tutut Dwi Sutiknjo Widi Artini WIWIEK ANDAJANI Yesy Nur Gunariyati