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All Journal Jurnal Teknik Industri Jurnal Manajemen Teknologi Jurnal Teknik ITS IPTEK Journal of Proceedings Series International Conference on Engineering and Technology Development (ICETD) Jurnal Optimasi Sistem Industri OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Teknika: Engineering and Sains Journal Syntax Literate : Jurnal Ilmiah Indonesia JISO : Journal of Industrial and Systems Optimization Prosiding Seminar Nasional Program Pengabdian Masyarakat Sewagati
Moses Laksono Singgih
Departemen Teknik Industri Institut Teknologi Sepuluh Nopember
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation

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Journal : Jurnal Teknik Industri

 1 
Analisis Produktivitas Kegiatan Promosi terhadap Brand Awareness Isp X Singgih, Moses Laksono; Prasetyo, Panji Dwi
Jurnal Teknik Industri Vol 9, No 1 (2008): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.948 KB) | DOI: 10.22219/JTIUMM.Vol9.No1.1-7

Abstract

Products which have a good brand awareness will get long-term strategic advantages and one way of creating brand awareness is by promotion activities. This research tries to find out the efficiencies of promotion activities by comparing the number of sales with the promotional expenses. Beside that, a survey assigned to customers to collect informations about the most known promotion media in order to get informations about the most effective promotion media. To assure good qualities of the product promoted, the same survey also run to collect informations about differences between customer’s importances and performances level toward product qualities. In addition, customer price sensitivities also asked to get information about potential loss sales to projected revenue if price rising is stated. This research results that 2nd semester (July-December 2007) is the most efficient, and the most effective promotion media are televisions, magazines, promotion events, and newspapers. This research also notes that friends or families are the prime information source for customers to know about ISP X. In order to improve the recent qualities, here are given some qualities atributes that urgently need according to customers to be fixed. In other side, it also noted that customers are somewhat price-sensitive. However, better offer from competitor still looks more risky than price rising issue itself, though with better qualities present.
Pengukuran Produktivitas Personel dalam Penentuan Pemberian Insentif Karyawan di Perusahaan Pembangkit Listrik Singgih, Moses Laksono; P, Bhakti Yudha
Jurnal Teknik Industri Vol 8, No 1 (2007): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.129 KB) | DOI: 10.22219/JTIUMM.Vol8.No1.60-66

Abstract

The measurement of productivity employer was crucial for the development of a organization and company. This was influenced for the company's working. One of the electricity's source company wanted to know how the achievements of employer's productivity are. This research is focused to maintaining department which concerned with three level division, they were specialist, supervisor, staff or technician crew. This research have done by using Will, can, May approach as the way to measure of the productivity's measurement. To conduct this research, it must be known the criterion of each elements, it used brainstorming with the company, and also the literature's reference. Another method which was used in this research is the priority each Will, Can, and May elements used Analytical Hierarchy Process (AHP) and fuzzy method to found single value which can form the productivity each employer as the achievement every elements of Will, can, and May. The result of this research showed that the productivity's achievement in middle and high scale from 43 employers who have measured their productivity. From the result of productivity's approach which have done was to know how are incentives which have got as the result of productivity each employer, and the result of incentive giving which have formulated gave the higher incentive's value than before. The result of giving more motivate the productivity of employer and the incentive's measurement didn't decrease the company from the benefit of allocation which is old incentive's giving and it is not look the stagnancy's nominal.
Pengukuran Produktivitas Personel dalam Penentuan Pemberian Insentif Karyawan di Perusahaan Pembangkit Listrik Moses Laksono Singgih; Bhakti Yudha P
Jurnal Teknik Industri Vol. 8 No. 1 (2007): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol8.No1.60-66

Abstract

The measurement of productivity employer was crucial for the development of a organization and company. This was influenced for the company's working. One of the electricity's source company wanted to know how the achievements of employer's productivity are. This research is focused to maintaining department which concerned with three level division, they were specialist, supervisor, staff or technician crew. This research have done by using Will, can, May approach as the way to measure of the productivity's measurement. To conduct this research, it must be known the criterion of each elements, it used brainstorming with the company, and also the literature's reference. Another method which was used in this research is the priority each Will, Can, and May elements used Analytical Hierarchy Process (AHP) and fuzzy method to found single value which can form the productivity each employer as the achievement every elements of Will, can, and May. The result of this research showed that the productivity's achievement in middle and high scale from 43 employers who have measured their productivity. From the result of productivity's approach which have done was to know how are incentives which have got as the result of productivity each employer, and the result of incentive giving which have formulated gave the higher incentive's value than before. The result of giving more motivate the productivity of employer and the incentive's measurement didn't decrease the company from the benefit of allocation which is old incentive's giving and it is not look the stagnancy's nominal.
Analisis Produktivitas Kegiatan Promosi terhadap Brand Awareness Isp X Moses Laksono Singgih; Panji Dwi Prasetyo
Jurnal Teknik Industri Vol. 9 No. 1 (2008): Februari
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol9.No1.1-7

Abstract

Products which have a good brand awareness will get long-term strategic advantages and one way of creating brand awareness is by promotion activities. This research tries to find out the efficiencies of promotion activities by comparing the number of sales with the promotional expenses. Beside that, a survey assigned to customers to collect informations about the most known promotion media in order to get informations about the most effective promotion media. To assure good qualities of the product promoted, the same survey also run to collect informations about differences between customer’s importances and performances level toward product qualities. In addition, customer price sensitivities also asked to get information about potential loss sales to projected revenue if price rising is stated. This research results that 2nd semester (July-December 2007) is the most efficient, and the most effective promotion media are televisions, magazines, promotion events, and newspapers. This research also notes that friends or families are the prime information source for customers to know about ISP X. In order to improve the recent qualities, here are given some qualities atributes that urgently need according to customers to be fixed. In other side, it also noted that customers are somewhat price-sensitive. However, better offer from competitor still looks more risky than price rising issue itself, though with better qualities present.
Co-Authors Adi Suryadarma Adji Sepvian Fadillah Budiono Adriyadhi S, Agyl Ahmad Fatih Fudhla Ahmad Irwiyan Haq Aisyah Pontiana Amelia Munawaroh Amelia Santoso Anda Iviana Juniani Antonia Ratna Hanjani Aufar Fikri Dimyati Bambang Syarudin Bhakti Yudha P Cahyono, Antonius Daniel Setyo Budi Desrina Yusi Irawati Dewanti Anggrahini Dewanti, Dewanti Diana F. Kelasworoningrum Dwa Desa Warnana Erwin Widodo Fajrur Rido Ataubakumarwa Fauzia, Nilna Friska Y.A. Tansiah Haq, Ahmad Irwiyan Hari Supriyanto Hari Supriyanto Ika Widya Ardhyani Ikha Sriutami Indriyani, Liga Inggrita Putri Kusuma Wardani Irene Malilung Sitanggang Irene Malilung Sitanggang Jiyi Nur Fauzan Koh, Jastine Kristin Mei Nora Aruan Kurniati, Nani M. Fatkhur Rohman M. Hanifuddin Hakim Meilia Dwi Suryani Milatul Afiah Muhammad Jumandono Muhammad Rosiawan Muhammad Ryan Nur Haq Nani Kurniati P, Bhakti Yudha Panji Dwi Prasetyo Patdono Suwignjo Prasetyo, Panji Dwi Pratiwi Anggreini Putu Dana Karningsih Raditya Erlang Arkananta Renny Fatmawati Ricko Immanuel Rindi Kusumawardani Rindi Kusumawardani Riza Nur Madaniyah Rizka Safira Hartanti Sagita, Pendra Sofyan Atsauri Sutikno Sutikno Sutikno Teuku Faisal Umry Tri Ilma Sari Udisubakti Ciptomulyono Winda Puspitasari Wirakusuma, Kadex Widhy Yudha Prasetyawan Zeniar Adzmizah