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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Business UHO: Jurnal Administrasi Bisnis Syntax Literate : Jurnal Ilmiah Indonesia MEDIA BINA ILMIAH Enrichment : Journal of Management

Widiartanto Widiartanto

Department Of Business Administration, Universitas Diponegoro, Jl. Prof Sudarto, SH, Tembalang, Semarang, Indonesia 50275

Author-ID : 3876315

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 14 Documents Claim Missing Document

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Pengaruh Brand Image, Brand Awareness Dan Product Quality Terhadap Keputusan Pembelian Laptop Merek Asus (Studi Pada Konsumen Laptop Asus Di Plasa Simpang Lima Semarang) Muhammad Labib Khoirul Anwar; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

The need for technology is something that must be owned, because it can facilitate consumers to access information, do specific job, and the like. Therefore, the need of technology products is increasing. In the midst of this intense competition, Asus as one of the companies engaged in technology has decreased in sales. This study aims to determine the effect of brand image, brand awareness and product quality on purchasing decisions for Asus brand laptop products. The type of this study was explanatory research. Meanwhile, the sampling technique was nonprobability sampling techniques, and used purposive sampling techniques. Furtermore, the data collection technique was a questionnaire. The sample used in this study was 100 respondents who were Asus brand laptop consumers. This study used quantitative and qualitative analysis with validity test, reliability, coefficient correlation, coefficient determination, simple and multiple regression, significance t test and f test. This result is showed that variables of brand image, brand awareness and product quality had an effect on purchasing decision for Asus laptop products. Suggestion in this study are to improve in several aspects that Asus needs to do, especially brand image and brand awareness so thatt consumers impression of Asus as a laptop brand is getting better and remains strong and also improving product quality that can compete with products from other brand.Kebutuhan akan teknologi menjadi sesuatu yang wajib dimiliki karena teknologi dapat memudahkan konsumen untuk mengakses informasi, melakukan suatu pekerjaan tertentu, atau yg lainnya. Oleh karena itu, kebutuhan terhadap produk teknologi menjadi meningkat. Ditengah persaingan yang ketat tersebut, Asus sebagai salah satu perusahaan yang bergerak dalam bidang teknologi mengalami penurunan. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand awareness dan product quality terhadap keputusan pembelian produk laptop merek Asus. Tipe penelitian adalah explanatory research. Teknik pengambilan sample yaitu menggunakan teknik nonprobability sampling dan teknik purposive sampling. Selanjutnya, pengumpulan data menggunakan kuesioner dan wawancara. Sampel yang digunakan sebanyak 100 responden sebagai konsumen laptop merek Asus. Kemudian penelitian ini menggunakan analisis kuantitatif dan kualitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikasi uji t dan uji f. Hasil penelitian menunjukkan variabel brand image, brand awareness dan product quality berpengaruh terhadap keputusan pembelian produk laptop merek Asus. Saran dalam penelitian ini adalah meningkatkan dalam beberapa aspek yang perlu dilakukan Asus terutama citra merek dan kesadaran merek agar kesan konsumen terhadap Asus sebagai merek laptop semakin baik dan tetap kuat serta peningkatan kualitas produk yang dapat menyaingi produk dari merek lain.

Identification of Communication Trends in Business Practices Efforts to Increase Productivity and Smooth Communication in the Workplace: Review What Evidences Say Jamadi; Bulan Prabawani; Widiartanto Widiartanto; Reni Shinta Dewi
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Successful communication in the workplace is one of the goals of communication in every organization, government, and business. This study identifies the trend that has occurred recently along with the emergence of business communication technology which replaces the conventional method of communication by switching to an exciting way of communication that reaches all employees in every company and organization. To expedite the discussion of this work, we have conducted a series of searches for evidence from published scientific field studies. So that the study evidence data can answer the problems of this study, we conduct an in-depth study involving data coding and evaluation and in-depth interpretation to get an answer that can answer the problem with the principle of validity and convincing. After analyzing the data, we can conclude that many workplace trends have improved communication between employees by utilizing trending technology applications such as digital collaboration applications, unified video conference, mobile device communications, cloud applications, and several other applications that are becoming increasingly popular that keep trending at work today. Thus, it is hoped that these findings will be helpful in the study of communication in other workplace organizations and further studies.

PENGARUH SERVANT LEADERSHIP TERHADAP BUDAYA ORGANISASI, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN KINERJA KARYAWAN (STUDI PADA KARYAWAN PT. PRIMA ZIRANG UTAMA SEMARANG) Widiartanto Widiartanto; Anis Qomariyah
Business UHO: Jurnal Administrasi Bisnis Vol 7, No 2 (2022): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v7i2.28232

Entering the industrial revolution 4.0, the paradigm of competition that is material in nature shifts to the paradigm of competition that is knowledge development. Thus, the aspect of human resources plays a central role in achieving competitive advantage. Servant Leadership is a form of leadership that is considered the best form of leadership in order to create a competitive advantage based on human resources. This study aims to determine the effect of servant leadership on employee performance, the influence of servant leadership on organizational citizenship behavior, the influence of servant leadership on organizational culture, the influence of organizational culture on organizational citizenship behavior, and the influence of organizational citizenship behavior on employee performance. The approach used in this study is a quantitative approach with data collection techniques through surveys. The results show that there is a positive and significant influence between servant leadership on employee performance, a positive and significant influence between servant leadership on organizational citizenship behavior, a positive and significant influence between servant leadership on organizational culture, a positive and significant influence between organizational culture on organizational citizenship behavior, positive and significant influence between organizational culture on employee performance, positive and significant influence between organizational citizenship behavior on employee performance.

Digitalization of Banking Services: The Effect of Trust and Service Quality On Customer Satisfaction and Loyalty of Bank Customers In Using Mobile Banking Muhamad Fian Aditiansyah; Sri Suryoko; Reni Shinta Dewi; Widiartanto Widiartanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Penelitian ini bertujuan untuk menganalisis pengaruh Trust and Service Quality terhadap kepuasan dan loyalitas pelanggan. Metode penelitian ini menggunakan kuesioner dengan 100 responden dari nasabah bank yang menggunakan aplikasi mobile banking. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah Accidental Sampling. Metode analisis data dalam penelitian ini menggunakan teknik SEM-PLS. Teori yang digunakan adalah teori TRITAM, customer satisfaction, trust, loyalty dan service quality. Hasil penelitian membuktikan bahwa 1) Kepercayaan berpengaruh signifikan terhadap kepuasan pelanggan 2) Kepercayaan tidak berpengaruh signifikan terhadap loyalitas 3) Kepercayaan berpengaruh signifikan terhadap kualitas layanan 4) Kualitas layanan tidak berpengaruh signifikan terhadap kepuasan pelanggan 5) Kualitas layanan berpengaruh signifikan terhadap loyalitas 6) kepuasan pelanggan tidak berpengaruh signifikan terhadap Loyalitas. Penelitian ke depan diharapkan dapat mengkaji fokus penelitian dengan variabel-variabel yang berkaitan dengan kualitas layanan dalam pelayanan online dan perusahaan harus mampu meningkatkan dan meningkatkan kualitas seluruh dimensi variabel.

Co-Authors ahbarul aufy falaahuddin Amanatun Izanah Amni Z. Rahman Anis Qomariyah Apriatni Endang Prihartini Bayu Pradika Bima Adistya Bulan Prabawani Fendy E. Wahyudi Jamadi Mey Lani Anjarwati Moh. Deni Andri Saputra Muhamad Fian Aditiansyah Muhammad Labib Khoirul Anwar Nugroho Adhi Febriyanto Reni Shinta Dewi Rully Rahadian Satwika Paramasatya, Satwika Sri Suryoko Sri Widodo Agung Suedy Sunarno Sunarno Wahyu Hidayat Wahyu Hidayat

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