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All Journal SMARTek Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies El-HARAKAH : Jurnal Budaya Islam JURNAL PENDIDIKAN ANAK USIA DINI EDUKASIA BIOWALLACEA Proceeding SENDI_U MIQOT: Jurnal Ilmu-ilmu Keislaman Ikonomika : Jurnal Ekonomi dan Bisnis Islam JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Educatio Jurnal Riset Golden Age PAUD UHO Asian Journal of Agriculture International Journal for Educational and Vocational Studies Jurnal Ilmu Manajemen Journal of Robotics and Control (JRC) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Sukiman Sukiman
Fakultas Ushuluddin IAIN Sumatera Utara Medan
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Journal : Jurnal Ilmu Manajemen

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Pengaruh Green Marketing dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Produk Merek Aqua Salam, Abdul; Sukiman, Sukiman
Jurnal Ilmu Manajemen Vol 11, No 1 (2021): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v11i1.3427

Abstract

This research aims to examine the effect of green marketing on purchasing decisions and the influence of brand awareness on purchasing decisions for Aqua branded Bottled Drinking Water (AMDK) products. The variables used in this study are Green Marketing and Brand Awareness as an independent variable, and purchasing decisions as the dependent variable. This research uses quantitative methods. The number of samples used in this study were 100 respondents. By taking the sample using nonprobability sampling method with purposive sampling technique.The data collection method used a questionnaire. This study uses multiple linear regression analysis techniques using analysis tools SPSS version 20.0 for windows. The results of the analysis in this study indicate that (1) the Green Marketing variable has a significant effect on purchasing decisions with a t value of 2.029, greater than t table 1.984 with a significant value of 0.045, less than 0.05. (2) Brand Awareness variable has a significant effect on purchasing decisions with a t count value of 8.431, greater than t table 1.984 with a significant value of 0.000, smaller 0.05.
Co-Authors A.A. Ketut Agung Cahyawan W AIDA MUSPIAH Al Rasyidin Amroeni Drajat Aprilia Sari, Evi Bambang Suko Priyono Erin Ryantin Gunawan fatur Rahman, fatur Firdaus, Muhammad Zakia Hasanuddin Hasanuddin Hayani, Aida Hendra, Joni I Ketut Sudiana Indra Indra Katimin, Katimin Malik, Muh Syauqi Nurfaizah Nurfaizah, Nurfaizah Olatunji, Abdul Rasheed Pangestu, Adhinuari Salam, Abdul Sugianto Sugianto Syafieh, Syafieh T. Wildan Yuniatari, Yuniatari