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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini MANAGERE : Indonesian Journal of Educational Management GUYUB: Journal of Community Engagement TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Managere: Indonesian Journal of Educational Management
Khodijatul Qodriyah
Universitas Nurul Jadid
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Managere: Indonesian Journal of Educational Management

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MARKET SEGMENTATION BASED ON COMMUNITY INVOLVEMENT AT THE NURUL JADID ISLAMIC BOARDING SCHOOL Moh Fachri; Hefniy Hefniy; Khodijatul Qodriyah; Lailatul Yakini
Managere: Indonesian Journal of Educational Management Vol. 4 No. 1 (2022): Januari-April
Publisher : Perkumpulan Manajer Pendidikan Islam (PERMAPENDIS)

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Abstract

This study analyzes the market segmentation in the Nurul Jadid Islamic Boarding School Paiton Probolinggo. The method used is a case study qualitative approach. The data collection technique is done through interviews and document observation. The data analysis technique is carried out circularly, from data collection, reduction, display, and conclusions. The results of this study indicate that market segmentation based on community involvement is carried out by analyzing market segmentation, determining the target market, and creating a positive image. This research has implications for the importance of community involvement in building the quality of education at the Nurul Jadid Islamic Boarding School Paiton Probolinggo.
Co-Authors Abdul Hamid Wahid Ahmad Zubaidi Ainun Nabila Syafitri Aviah Asmaul Hosna Baharun, Hasan Fatmawati Fatmawati Hefniy Hefniy Hefniy, Hefniy Lailatul Yakini Lailatul Yakini Lailatus Syarifah Moh Fachri Moh. Fachri Nur Madatillah Nur Miswatul Yulianti Sawiyatin Rofiah Sitti Fatimatus Zehroh Sri Ayu Putri Ningtias Sri Wahyuni Sulusiyah Sulusiyah Tamara Maylyana Putri Wahyu Maulidi Zahra Zahra