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All Journal Fokus Ekonomi Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas
Lies Indriyatni
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
Economics, Econometrics & Finance

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Journal : Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis

 1 
MOTIVASI DAN KEPUASAN KERJA PENGARUHNYA TERHADAP KINERJA KARYAWAN KOPERASI SERBA USAHA (KSU) KENCANA MULYA SEMARANG Windi Astutik; Lies Indriyatni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.633

Abstract

This study was structured to examine the effect of work motivation and job satisfaction on the employees performance of cooperative in Semarang. The sample used in the study were 67 employees of the Koperasi Serba Usaha (KSU) Kencana Mulya Semarang. The data collection method used is using a questionnaire distributed to respondents who are in the city of Semarang by using google forms via personal cell phones. The sampling technique used is the census sampling method or commonly called saturated sampling. The method used in this study is multiple linear. Based on the results of the analysis, it shows that partially the motivation and job satisfaction variables have a significant effect on the Cooperative Employee Performance in Semarang.Keywords: Work Motivation, Job Satisfaction, Employee Performance
Analisis Pengaruh Kualitas Pelayanan, Brand Image dan Fasilitas terhadap Kepuasan Konsumen (Studi Kasus pada Angkutan Feeder 1 Trans Semarang) Rafi Nanda Satrya; Yuliati Yuliati; Susanti Wahyuningsih; Lies Indriyatni; Untung Widodo
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02 (2023): Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.833

Abstract

This study aims to determine the effect of Service Quality, Brand Image and Facilities on Consumer Satisfaction using the Trans Semarang feeder 1 transportation service. The research population is all consumers of Feeder 1 Trans Semarang, a sample of 100 uses the Ferdinand formula. The method used is multiple linear regression SPSS program version 23. Multiple linear regression analysis technique Y = α + β1X1 + β2X2 + β3X3 + e. The research data variable is Consumer Satisfaction (Y) and X is Service Quality, Brand Image and Facilities. The results of the Service Quality study (X1) have no significant effect on consumer satisfaction with t count t table (3.161>1.984), with a significance value of 0.002 t table (3.930>1.984), with a significance value of 0.000 F table (120.22> 2.699) with a significance of 0.000. Calculation of the value of the Coefficient of Determination (R2) obtained Adjusted R2 of 0.783. This means that the percentage of the influence of the variable Quality of Service, Brand Image and Facilities on Customer Satisfaction is 78.3%. Keywords: Service Quality, Brand Image, Facilities and Customer Satisfaction.
Co-Authors Dea Salsabilla Endang Kurniawati Eva Hertnacahyani Herraprastansi Gunawan, Helmi Korawan, Agus Dwi Lastoni Wibowo Muhammad Al Ghifari Rafi Nanda Satrya Suprawikno . Susanti Wahyuningsih Untung Widodo Wahyusari, Retno Windi Astutik Yuliati . Yuliati Yuliati