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All Journal Creative Research Management Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Accounting, Management, and Economics Research (JAMER) ARMADA : Jurnal Penelitian Multidisiplin JURNAL ECONOMINA
Ahmadi Ahmadi
Universitas Nahdlatul Ulama Kalimantan Barat
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi

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RECOVERY OR NEW STRUGGLE? COMPETITIVE ADVANTAGE IN “THE CITY OF 1000 COFFEE SHOP” Djunita Permata Indah; Ahmadi Ahmadi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The coffee shop business is currently very popular with businesspeople, especially in Pontianak which has the nickname City of a Thousand Coffee Shops. This is driven by the cultural factors of the people of Pontianak who like to gather either with coworkers, or even families in modern and traditional coffee shops. This has caused the coffee shop business competition to be very high in Pontianak. Although during the covid-19 pandemic many coffee shops went out of business, in fact, new coffee shops are still proliferating. Therefore, this research focuses on the competitive advantages carried out by coffee shop business actors in order to survive during and after the pandemic. this research was conducted with a descriptive qualitative approach. the interview process is carried out until the data is saturated. The results showed a process of change in value chain management and operational processes in order to survive and improve hospitality to strengthen customer loyalty as a competitive advantage of coffee shops.
Co-Authors Djunita Permata Indah Efa Irdhayanti Ega Purnawati Fidia Wulansari Irpan Andi Pranoto Laila Umami Marhamah Marhamah Marlia Puspita Sari Marshanda Marshanda Mazayatul Mufrihah Nastuti Ani Nidya Ramdhani Putri Rosadi Rosadi Sundari Sundari Suryati Indriani Susi Hidayatullah P.R Wiranti Novianda Yuni Firayanti