Article Per Year (5 Year)
p-Index From 2019 - 2024
2.232
P-Index
This Author published in this journals
All Journal JURIKOM (Jurnal Riset Komputer) Dialektika: Jurnal Ekonomi dan Ilmu Sosial RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Economics and Digital Business Review Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Journal of Vision and Ideas (VISA) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilman: Jurnal Ilmu Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Ekonomi Bisnis Digital
Sopi Pentana
Fakultas Ekonomi Bisnis, Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Economics and Digital Business Review

 1 
Influencers on Social Media and Purchase Intention Sopi Pentana
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.729

Abstract

Objective research This method of surveying with the usage of causality is being utilized to learn about the influence of social media influencers. the research sample that was employed This amounts to 371 respondents who are residents of Medan and have ever shopped at MSMEs there. Utilizing a deployment questionnaire to gather data Also, measurements are made using a scale. Method analysis of the data is done using the SMART pls. application software. The study's findings indicate that social media influencers have a major impact on perceived value. Packaging has a tremendous impact on perceived value. Consumer education has a big impact on perceived value. Additionally, taking into account perceived value might buffer the link between social media influencers, product packaging, and consumer understanding and intention to buy.
Co-Authors Alvin Fahlevi Audia Junita Aulia Arief Nasution Bagus handoko Bunga Aditi Bunga Aditi Bunga Aditi Bunga Aditi Cendikia Taqwim Eka Hendrayani H.M. Hermansyur Indra Syahputra Sitorus Kalvin Sinaga M Mario Boy Sandy Muhammad Aidil Akbar Nasution Aidil Akbar MUHAMMAD YUSUF AR Muller Tamba Mutiara Ananda Armi Nindy Ayunda Mulyani Damanik Olga Theolina Sitorus Pitono Sahbillah Nur Shadli Rolaskhi Sunaryo Sunaryo Sunaryo, Sunaryo Welly Damayanti Wenikha Waldyatri Winda Ardiani