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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Prosiding Seminar Nasional INDOCOMPAC Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM Jurnal Pengabdian Kepada Masyarakat (Mediteg) Warta Ikatan Sarjana Komunikasi Indonesia Inter Komunika: Jurnal Komunikasi ASEAN Journal of Community Engagement Jurnal Pewarta Indonesia Jurnal Signal
Tuti Widiastuti
Bakrie University
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia

 1 
Ethnomethodology Study of Digitalized Social Communication Apprehension in Basmala Youth Community Members Tuti Widiastuti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 1 (2020): June 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.097 KB) | DOI: 10.25008/jkiski.v5i1.362

Abstract

In the era of Society 5.0, the role of communication technology was further enhanced so that it made it easier for humans in various aspects, such as economic, social, cultural, educational, health, business, and so on. However, the sophistication of information and communication technology causes interpersonal to interact less rarely face to face and face to face because it is more comfortable interacting through cyberspace through social media. This research was conducted to illustrate how social communication from understanding anxiety in the digital age. In conducting interactions, each individual can experience communication fears where individuals tend to experience anxiety because too much information is received. The group can be one of the very positive spheres of communication. The object of this research is Basmala members, who have various backgrounds as members of Islamic spiritual groups who uphold religious values. This research uses a qualitative research method with an ethnomethodology type that looks at how the disclosure of reality in people's lives and how individuals receive, learn, apply information provided in the community. Basmala is an Islamic spiritual organization whose members are students. As a religious organization where the culture and activities of the organization also have characteristics that can lead to the basic rules of religion that are expected to familiarize its members to deal with differences in the communication process to overcome the causes of communication apprehension
The Implementation of Brand Element Strategic in Marketing Communication on Local Small-Medium Business in West Sumatra Tuti Widiastuti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 4, No 1 (2019): June 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.016 KB) | DOI: 10.25008/jkiski.v4i1.235

Abstract

In this study the authors want to provide an overview of the local small business brands that use brand strategy element in developing its business. This research has a focus of research on Kapuyuak brand which is a local brand originating from Bukittinggi West Sumatra. The thing studied is the attribute used by the Kapuyuak brand so that the public has a perception and become loyal to the brand. This study uses qualitative methods to obtain more in-depth information about the strategies used from Kapuyuak and its customers. The results show that Kapuyuak has the power to identify the value of the brand based on the insight of consumers and market insight. In communicating its brand Kapuyuak uses internet and social media in distributing its value.
Co-Authors Adrian Arditiar Agustini, Prima Akbar Fauzan Rambe Bambang Sukma Wijaya Dessy Kania Dianingtyas M. Putri Eartha Annafi Rasjiddin Eli Jamilah Mihardja Gun Gun Heryanto Henni Gusfa Holila Hatta Irvan Habibi Irving Rizky Ferdana Mihardja, Eli Nurul Asiah Poppy Ruliana Poppy Ruliana Prima Mulyasari Agustina Rita Nurlita Setia Suharyanti Suharyanti Wahyudi David Yofrina Octika Gultom