Article Per Year (5 Year)
p-Index From 2019 - 2024
2.286
P-Index
This Author published in this journals
All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Prosiding Seminar Nasional INDOCOMPAC Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM Jurnal Pengabdian Kepada Masyarakat (Mediteg) Warta Ikatan Sarjana Komunikasi Indonesia Inter Komunika: Jurnal Komunikasi ASEAN Journal of Community Engagement Jurnal Pewarta Indonesia Jurnal Signal
Tuti Widiastuti
Bakrie University
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Nyimak: Journal of Communication

 1 
Social Media Optimization Strategy for Local Fashion Brand Development Tuti Widiastuti; Adrian Arditiar; Akbar Fauzan Rambe; Eartha Annafi Rasjiddin
Nyimak: Journal of Communication Vol 6, No 1 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2060.014 KB) | DOI: 10.31000/nyimak.v6i1.5118

Abstract

The development of communication, technology, and the economy in Indonesia encourages the development of promotional activities itself, the birth of various platforms to carry out promotional activities makes competition in business more stringent. Manufacturers are trying to attract the hearts of consumers. Based on this phenomenon, marketing media is needed to be able to reach a wider target market. One of the marketing media that is currently being used is through social media. The purpose of this study is to measure the effect of Instagram ads and celebrity endorsements have on buying interest in local brands. The research uses a quantitative approach with a survey method. Data was collected by distributing questionnaires to respondents.Keywords: Social media optimization, instagram ads, celebrity endorsements, buying interest, local fashion brands ABSTRAKPerkembangan komunikasi, teknologi, dan ekonomi di Indonesia mendorong perkembangan kegiatan promosi itu sendiri, lahirnya berbagai platform untuk menjalankan kegiatan promosi membuat persaingan dalam berbisnis menjadi lebih ketat. Para produsen berusaha untuk menarik hati konsumennya. Berdasarkan fenomena tersebut, diperlukan media untuk menjangkau target pasar yang lebih luas. Salah satu media pemasaran yang saat ini digunakan adalah melalui media sosial. Tujuan dari penelitian ini adalah untuk mengukur pengaruh instagram ads dan endorsement selebgram. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden.Kata Kunci: Optimasi media sosial, instagram ads, endorsment selebgram, minat beli, brand fashion lokal.
Communicative Model of Presidential Chief of Staff in Decision Making of Public Policy Henni Gusfa; Gun Gun Heryanto; Tuti Widiastuti; Rita Nurlita Setia; Yofrina Octika Gultom
Nyimak: Journal of Communication Vol 5, No 1 (2021): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1614.958 KB) | DOI: 10.31000/nyimak.v5i1.2873

Abstract

This research examined the communicative institution of the presidential chief staff of the Republic of Indonesia during Jokowi’s administration.  The purpose of this research was to find a communicative model applied by the presidential chief staff in making public decisions. The theory used was the role of Communicative Constitutive of Organization, the management concept of bureaucracy and public office, and the rational model of public decision making.  The method used in this research was case study in which cases analyzed from policies through interview and observation, and literature study. The results of the research on decision-making processes of public policies based on national development planning in Jokowi’s Nawacita were institutional communications carried out by the Presidential Chief of Staff (PCS) in the form of monitoring, solving barriers related to bureaucracy management in communication toward public through various online media, talk shows, and news. Communication across institutions and internal communication were carried out exclusively. Based on rational decision making, the communicative model of the presidential chief of staff was one-way process providing no room for discussion or negotiation involving the community.  stakeholder external  participation in the institutional communicative model were in ministry department, non-institutional department, provincial, district, and city governments.Keywords: Model, communicative, presidential, public policy, decision making ABSTRAKStudi ini mengkaji kelembagaan komunikatif para staf Kepala Kepresidenan Republik Indonesia pada masa pemerintahan Jokowi. Tujuan dari penelitian ini adalah untuk mengetahui model komunikatif yang diterapkan oleh jajaran pimpinan presiden dalam pengambilan keputusan publik. Teori yang digunakan adalah peran Konstitutif Komunikatif Organisasi, konsep manajemen birokrasi dan jabatan publik, dan model rasional pengambilan keputusan publik. Metode yang digunakan dalam penelitian ini adalah studi kasus di mana analisis kasus dari kebijakan melalui wawancara dan observasi, serta studi pustaka. Hasil penelitian proses pengambilan keputusan kebijakan publik berdasarkan perencanaan pembangunan nasional dalam Nawacita Jokowi adalah komunikasi kelembagaan yang dilakukan oleh Kepala Staf Kepresidenan (PCS) dalam bentuk pemantauan, penyelesaian hambatan terkait pengelolaan birokrasi dalam komunikasi menuju publik melalui berbagai media online, talk show, dan berita. Komunikasi lintas institusi dan komunikasi internal dilakukan secara eksklusif. Berdasarkan pengambilan keputusan yang rasional, model komunikatif Kepala Staf Kepresidenan merupakan proses satu arah yang tidak memberikan ruang untuk diskusi atau negosiasi yang melibatkan masyarakat. Partisipasi eksternal pemangku kepentingan dalam model komunikatif kelembagaan berada di departemen kementerian, departemen non-kelembagaan, pemerintah provinsi, kabupaten, dan kota.Kata Kunci: Model, komunikatif, presidensial, kebijakan publik, pengambilan keputusan
Co-Authors Adrian Arditiar Agustini, Prima Akbar Fauzan Rambe Bambang Sukma Wijaya Dessy Kania Dianingtyas M. Putri Eartha Annafi Rasjiddin Eli Jamilah Mihardja Gun Gun Heryanto Henni Gusfa Holila Hatta Irvan Habibi Irving Rizky Ferdana Mihardja, Eli Nurul Asiah Poppy Ruliana Poppy Ruliana Prima Mulyasari Agustina Rita Nurlita Setia Suharyanti Suharyanti Wahyudi David Yofrina Octika Gultom