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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Prosiding Seminar Nasional INDOCOMPAC Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM Jurnal Pengabdian Kepada Masyarakat (Mediteg) Warta Ikatan Sarjana Komunikasi Indonesia Inter Komunika: Jurnal Komunikasi ASEAN Journal of Community Engagement Jurnal Pewarta Indonesia Jurnal Signal
Tuti Widiastuti
Bakrie University
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal ASPIKOM

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ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER Tuti Widiastuti Widiastuti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 3 (2017): Juli 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.614 KB) | DOI: 10.24329/aspikom.v3i3.107

Abstract

This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.
Co-Authors Adrian Arditiar Agustini, Prima Akbar Fauzan Rambe Bambang Sukma Wijaya Dessy Kania Dianingtyas M. Putri Eartha Annafi Rasjiddin Eli Jamilah Mihardja Gun Gun Heryanto Henni Gusfa Holila Hatta Irvan Habibi Irving Rizky Ferdana Mihardja, Eli Nurul Asiah Poppy Ruliana Poppy Ruliana Prima Mulyasari Agustina Rita Nurlita Setia Suharyanti Suharyanti Wahyudi David Yofrina Octika Gultom