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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan JURNAL BISNIS STRATEGI Jurnal Akuntansi dan Pajak Abdimas Dewantara Jurnal Abdi Insani Budimas : Jurnal Pengabdian Masyarakat Jurnal Bali Membangun Bali Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Simki Economic International Journal of Community Service Journal of Innovation Research and Knowledge BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Ni Nyoman Reni Suasih
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
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Peran Local Celebrity Endorsement Pada Iklan di Media Sosial Terhadap Pembelian Produk Kuliner di Provinsi Bali Pada Masa Stay Home Akibat Pandemi Covid-19 Wijaya, Putu Yudy; Suasih, Ni Nyoman Reni
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.119-133

Abstract

The pandemic of COVID-19 takes the community to do physical distance and do more activities at home (stay home). More is expelled from work, more than people working in the tourism sector, such as in Bali. Many are turning from jobs to culinary traders because they think the sector is still waiting for a pandemic, and they are using online marketing techniques through local celebrity support services. The purpose of this study was to analyze the influence of local celebrity endorsement through social media on buying interest, impulsive buying, and consumer loyalty of culinary products during their stay at home during the COVID-19 pandemic. This study was conducted on consumers of culinary products in Bali. Data were collected using an online questionnaire instrument for 174 respondents. The analysis technique uses SEM-PLS. The analysis shows that local celebrity support directly influences significantly on buying interest, and indirectly influences significance on impulsive buying and consumer loyalty of culinary products.
Key Factors Transformasi Digital UMKM (Pendekatan Analisis MICMAC pada UMKM di Bali) Ni Nyoman Reni Suasih; Putu Yudy Wijaya; I Made Endra Kartika Yudha
Jurnal Akuntansi dan Pajak Vol 22, No 2 (2022): JAP : Vol. 22, No. 2, Agustus 2021 - Januari 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v22i2.4014

Abstract

Pandemi Covid-19 mengakibatkan sektor pariwisata di Bali menurun drastic, sehingga tenaga kerja pariwisata terdampak banyak yang beralih menjadi wirausahawan dengan mendirikan UMKM karena relati mudah tanpa modal yang tinggi. Namun untuk dapat bersaing, dan mampu memanfaatkan peluang adanya pembatasan pada masa pandemi, maka UMKM perlu melakukan transformasi digital, bukan hanya antara usaha dengan customer, tetapi juga antara usaha dengan karyawannya. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis key factors transformasi digital UMKM di Provinsi Bali melalui pendekatan analisis terstruktur prospektif dengan software MICMAC. Hasil analisis menunjukkan bahwa influence/determinant variables (key drivers) pada transformasi digital UMKM di Bali adalah variabel atau key factors infrastruktur digital, preferensi digital customer, kepemimpinan dan manajemen, serta alokasi modal. Relay variables terdiri dari iklim inovasi, penguasaan teknologi, kondisi dan tuntutan lingkungan, serta human resources. Sedangkan budaya organisasi termasuk depending variable dan literasi digital masyarakat termasuk excluded variable. Variabel infrastruktur digital merupakan variabel yang paling berpengaruh, sedangkan variabel yang paling tergantung adalah penguasaan teknologi (pada interaksi langsung) dan iklim inovasi (pada interaksi tidak langsung).
IDENTIFIKASI PERMASALAHAN PENGANGGURAN: STUDI KASUS DI PEDESAAN (DESA SELAT, KABUPATEN KLUNGKUNG) Ni Nyoman Reni Suasih; Ni Luh Karmini
Buletin Studi Ekonomi VOL.27.NO.1.FEBRUARI 2022
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2022.v27.i01.p01

Abstract

Unemployment is one of the macroeconomic problems that hinder regional development because it will cause other social problems. The phenomenon of unemployment in rural areas is a serious problem for Selat Village, Klungkung Regency. This study aims to identify conditions and factors causing unemployment, as well as labor market conditions in Selat Village. The data in this study were collected through questionnaires, interviews, and FGD techniques. Furthermore, the data were analyzed through quantitative and qualitative descriptive analysis techniques. The results of the analysis show a picture of employment in Selat Village, where the percentage of the population of working age who does not work is quite high, namely 33.85%. Although the demand for labor in Selat Village is not nearly as high as in urban areas, people who do not work are reluctant to migrate to cities. The labor market is segmented into the formal sector and the informal sector. The causes of unemployment can be classified into factors of education, skills, wages, information, and the availability of jobs. Further research is needed on Alternative Livelihoods.
ANALISIS SUPPLY CHAIN DAN VALUE CHAIN DI SUBAK PULAGAN BALI Ni Nyoman Reni Suasih; Putu Yudy Wijaya
Buletin Studi Ekonomi VOL.26.NO.1.FEBRUARI 2021
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2021.v26.i01.p08

Abstract

Indonesia is one of the countries with the highest rice consumption in the world, and Bali is one of the provinces in Indonesia. Even so, the farmers were not yet prosperous and were only as price takers. The purpose of this study was to analyze the distribution channels of post-harvest rice in Bali Province through supply and value chain analysis. This study uses supply and value chain analysis, marketing efficiency analysis, and analyzes the relationship between farmers and intermediaries. Data was collected using snowball techniques, initiated by farmers in Subak Pulagan (an agricultural area designated as a world cultural heritage by UNESCO). The results showed that the post-harvest rice distribution system in Subak Pulagan consisted of three distribution channels. The best distribution channel is the third distribution channel, because farmers get the highest percentage of the retail price of rice, and the price received by consumers is also the lowest.
The Dynamics of Credit Procyclicality and Stability of Macroeconomics in Indonesia Ni Putu Nina Eka Lestari; Made Kembar Sri Budhi; I Ketut Sudama; Ni Nyoman Reni Suasih; I Nyoman Taun
Jurnal Ekonomi Kuantitatif Terapan 2021: Vol. 14, No. 2, Agustus 2021 (pp.243-431)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JEKT.2021.v14.i02.p07

Abstract

Credit growth is one of the important indicators of the financial system that can drive the country economic growth, but on the other hand credit growth can also cause risks in the financial system due to the economic actors’ moral hazard. The purpose of this research is to analyze the credit procyclicality pattern and economic growth in Indonesia. In addition, this study aims to determine the relationship pattern between credit and some macroeconomic variables. The method used is VECM with quarterly time series data during 1998 until 2016. The analysis shows that credit growth and economic growth have positive causality. This shows pro-cyclicality between credit and economic growth in Indonesia. However, in the long run this pattern shows a downward trend although still positive and permanent, which means that excessive credit growth can also lead to a decline in economic growth.
One Decade, 20 Percent Education Budget: How About Causality Between Education Success and Poverty? Putu Yudy Wijaya; Nyoman reni suasih
Jurnal Ekonomi Kuantitatif Terapan 2021: Vol. 14, No. 1, Februari 2021 (pp.1-241)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JEKT.2021.v14.i01.p09

Abstract

In 2019, exactly one decade of the government expenditure on education in Indonesia (central and local government) was allocated 20 percent. The purpose of this study was to analyze the causality relationship between government budget on education, education success (proxied by the mean years of schooling), and poverty (proxied by the number of poor people) in Indonesia. The data analyzed is secondary data, to be precise panel data from 34 provinces in Indonesia over a period of five years (2015-2019). The analysis technique used is the Granger Causality Test. The results showed that the government budget on education had a significant effect on the mean years of schooling and had a causal relationship with poverty. Meanwhile, poverty has been shown to affect the mean years of schooling. Based on the results of this analysis, it is for the government to consistently prioritize the budget for the education sector because it is proven to have an impact on education success and poverty alleviation. In addition, the government also needs to pursue poverty alleviation programs such as subsidizing cash assistance for student in poverty.
PENGUATAN NATURE BRANDING PADA PRODUK MADU UMKM YBS Putu Yudy Wijaya; I Gede Putu Kawiana; Kadek Oki Sanjaya; Ni Nyoman Reni Suasih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.4033

Abstract

Madu adalah cairan manis yang dihasilkan oleh lebah madu dan memiliki banyak manfaat, serta mudah ditemukan di Indonesia. UMKM YBS adalah salah satu UMKM yang menjual produk madu, namun belum memiliki brand produk sehingga tidak memiliki diferensiasi dengan produk sejenis lainnya. Kegiatan pengabdian kepada masyarakat ini bertujuan memfasilitasi kegiatan branding bagi produk madu UMKM YBS. Pengabdian ini dilaksanakan melalui dua tahapan utama, yaitu pembuatan branding dan tahap kedua adalah penggunaan branding pada packaging dengan mengusung konsep “nature”. Kegiatan ini telah memberikan nilai tambah bagi produk mitra. Dimana produk madu tersebut awalnya belum memiliki brand, dan saat ini telah memiliki brand yang bernuansa “nature”. Selain itu, brand tersebut juga telah digunakan pada packaging produk madu, dimana packing juga dilakukan dengan menggunakan bahan yang ramah lingkungan.
Policy Implementation To Arrange The Street Vendors By The Government of Denpasar City, Bali Province Anak Agung Gede Oka Wisnumurti; Ni Nyoman Reni Suasih
Iapa Proceedings Conference 2018: Proceedings IAPA Annual Conference
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2018.190

Abstract

Street vendors are informal types of work (small businesses) that arise primarily in urban areas, carried out by low-income people (daily salaries), have limited capital, and consist of only one worker (self employed). The presence of street vendors in various major cities in Indonesia, including in Denpasar City, has become a dilemma that creates pro-contra, and has the potential to clash between citizens and officials of government. This is because street vendors sell their wares in public places that are considered strategic, thus disrupting public order, and other public peace. On the other hand, according to one of the SDG’s programs, the government has an obligation to realize decent work for everyone. In the effort of structuring street vendors, as well as helping small traders of economic actors in the informal sector, the government of Denpasar City issues Denpasar City Local Law No. 2 of the year 2015 about Street Vendors. Therefore, an analysis is needed to find out the implementation of Denpasar City Local Law No. 2 of the year 2015, as well as to find out the supporting factors and inhibiting factors of its implementation. This research is a qualitative descriptive study, where the data obtained through the process of observation, interviews, and documentation studies. Selection of informants through purposive sampling technique, and data analysis techniques using Merilee S. Grindle's theory of policy implementation and contingency theory by James Lester. The results of the analysis show that the implementation of Denpasar City Local Law No. 2 of the year 2015 for arranging street vendors is still faced with several obstacles such as: lack of location according to allotment, lack of adequate budget, evaluation that is rarely done, and sanctions that are not in accordance with what is written in the Regional Regulation and the lack of understanding of street vendors on the local law. An interesting finding is that it turns out that governemtn of villages and custom village have an important role in organizing street vendors in their areas.
Mapping the Potential and the Development of Kendran as a Tourism Village Model in Bali Ni Putu Nina Eka Lestari; I Nyoman Rasmen Adi; Ni Nyoman Reni Suasih; Alit Sumantri
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 3 (2020): Jurnal Bali Membangun Bali, Volume 1, Nomor 3, Desember 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i3.143

Abstract

Purpose: (1) Compile a baseline study of the potential of tourist objects and attractions as well as the readiness of community participation in the Community Based Tourism development model and forms of collaboration with relevant stakeholders; (2) Strengthening institutional and community empowerment in developing Kendran Tourism Village, as a community-based tourism village; and (3) Establishment of cooperation models and policies that can be developed by local governments and related stakeholders. Research methods: the method of documentation, questionnaires, interviews, and FGD. The collected data was then analyzed using existing condition analysis techniques, ADO-ODTWA assessment, participatory rural analysis (PRA), SWOT analysis, MACTOR analysis, and MULTIPOL analysis. Findings: Kendran Village as a tourist village, as well as its readiness for development were quite potential. The main policies that need to be prioritized include increasing the capacity of rural communities, strengthening village tourism institutions, packaging attractions / attractions for creating branding, and expanding and maintaining markets. Implications: the development of a single destination tourist village is the creation of branding, while the policy to increase the capacity of rural communities has the highest value in the multiple destination tourist village scenario. Tourism development policy in the Province of Bali refers to the concept of sustainable and quality tourism, through various multi-sector policies.
Prospective Analysis of The Coffee Agrotourism Business Putu Yudy Wijaya; I Made Endra Kartika Yudha; Ni Nyoman Reni Suasih
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2022): Vol 16 No 2 (2022)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2022.v16.i02.p08

Abstract

Sustainable tourism will be carried out well if the community participates. However, agro-tourism in Catur Village has not been able to develop and make a positive contribution to the community. The objectives of this study are to find out the problems faced in the framework and the role factors of agro-tourism development in Catur Village, Kintamani District, Bangli. This study used prospective analysis. The type of data used in this study is primary data obtained from informants, namely: agro-tourism businesses, farmers, government, community groups, tourism operators, through focus group discussions (FGD) and interviews. The key element matrix analysis was performed with MICMAC (Matrix of Cross Impact Analysis) analysis. The results showed that Catur Village have the potential for agro-tourism development, but there are still some problems, such as lack of community knowledge and skills related to agro-tourism, inadequate marketing techniques, lack of vision and strategy, and lack of optimal institutions. The factors that influence the development of agro-tourism are environment and culture, integration relations, facilities and infrastructure, institutions, and social society
Co-Authors Alit Sumantri Anak Agung Gede Oka Wisnumurti Anak Agung Istri Ngurah Marhaeni Dewa Jati Primajana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Kadek Noppi Adi Jaya I Ketut Sudama I Made Endra Kartika Yudha I Made Putra Yasa I Made Yullyantara Saputra I Nyoman Rasmen Adi I Nyoman Taun I Putu Sastra Wibawa I Putu Suhartika I W Priyana Agus Sudharma Ida Ayu Nyoman Sakara Ida Ayu Nyoman Saskara Kadek Oki Sanjaya Made Dwi Setyadhi Mustika Made Kembar Sri Budhi Made Sinthya Aryasthini M Ni Luh Karmini Ni Made Nia Widiani Ni Nyoman Yuliarmi Ni Putu Nina Eka Lestari Ni Putu Premierita Haryanti Ni Putu Wiwin Setyari Putu Ayu Pramitha Purwanti Putu Yudy Wijaya Suasthi, I Gusti Ayu Wijaya, Putu Yudy Wilda Br Hutabarat