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USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS Laksamana Khaidir K.N; Muhammad Irwan Padli Nasution
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.542

Abstract

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training, mentoring, and marketplace management activities in different locations demonstrates positive transformations. The results indicate increased enthusiasm, improved knowledge, and successful utilization of social media and e-commerce platforms. The discussion highlights the flexibility required in adapting digital marketing strategies to local characteristics. Challenges such as technology accessibility and varying levels of understanding among farmers are discussed, along with opportunities for global market expansion. Comparative analyses among case studies provide insights into successful aspects and potential improvements. The conclusion underscores the effectiveness of digital marketing, emphasizing the importance of training and mentoring for SME participants. This research contributes to the understanding of how technology can empower farmers, enhance local economic growth, and ensure the sustainability of agricultural businesses.
Analisis Implementasi Sistem Informasi Manajemen Pada Rumah Sakit Columbia Asia Medan Farah Ananda Lubis; Muhammad Irwan Padli Nasution
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.544

Abstract

Rumah sakit sangat membutuhkan sistem informasi manajemen (SIM) untuk meningkatkan mutu pelayanan kesehatan. Tantangan di bidang kesehatan begitu kompleks sehingga pelayanan kesehatan menjadi isu penting. Tujuan dari penelitian ini adalah untuk memperkenalkan sistem informasi manajemen untuk meningkatkan efisiensi pelayanan medis di rumah sakit. Tujuan dari SIM Rumah Sakit Terpadu (SIMRS) adalah untuk mengintegrasikan fungsi-fungsi utama rumah sakit ke dalam suatu sistem terintegrasi yang disimpan dalam database pusat. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mengumpulkan, menganalisis, dan memetakan data untuk pelaksanaan SIMRS. Hasilnya menunjukkan bahwa sistem perangkat lunak SIMRS yang disesuaikan, pemahaman tentang infrastruktur dan kemampuan TI, serta pemetaan yang tepat adalah kunci implementasi SIMRS. Hasil penelitian ini diharapkan bermanfaat bagi rumah sakit dan peneliti, khususnya yang berkepentingan untuk meningkatkan penerapan SIMRS pada pelayanan kesehatan masyarakat di tingkat kabupaten dan provinsi.
Pengaruh Bisnis Digital dalam Konteks e-Commerce Terhadap Pasar Bisnis UMKM Di Masa Pandemi Covid-19 Mira Fathila Sari; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1914

Abstract

In the current era of free trade and economic globalization, which is characterized by the liberalization of trade and investment, very rapid progress in the fields of communication, information and technology, the dependence between sellers and buyers has greatly increased. Business activities always require space, so it is clear that e-Commerce applications are built on existing technological infrastructure. Many people think e-Commerce is just a website, even though e-Commerce is actually more than that. The concept of e-Commerce is about how to use the internet to do business better and faster. The spread of the Covid-19 virus has resulted in the Indonesian government imposing social restrictions and PSBB which makes it difficult for people to carry out activities outside the home and closes people's access to income to meet their needs or just buy necessities. One of the impacts of Covid-19 is on UMKM business actors, but with the development of the era, the use of e-Commerce has become an option in doing business.
Implementasi Sistem Informasi Manajemen Berbasis Teknologi Cloud untuk Peningkatan Produktivitas dan Efisiensi Bisnis Geubrina Raseuki; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1915

Abstract

The aim of this research is to determine the implementation of an information technology-based management system at North Sumatra State University, seen from the aspects of communication, resources and attitudes of implementers. This research uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation and documentation studies. The research results show that the implementation of an information technology-based management information system at UINSU from the communication aspect has not been effective. This can be seen from the low level of understanding from top management to implementers regarding clarity of content, objectives, direction, target groups, and specific division of information tasks regarding the implementation of an information technology-based management information system. Judging from the aspect of resources (human and financial), it is less effective. This can be seen from the quantity of professional management human resources which is still lacking, the quality of management human resources is less innovative and creative in developing application systems, and the existing financial support is limited to minimum service standards. Judging from the aspect of the implementer's attitude, it shows resistance in terms of less than optimal service and network performance as a result of inaccessibility to all units within the UINSU environment.
Integrasi Sistem Informasi Bisnis Dengan Teknologi Machine Learning Indah Riski Panjaitan; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1916

Abstract

This article discusses the integration of business information systems with machine learning technology to enhance decision-making efficiency and accuracy. The objective of this research is to implement machine learning algorithms into business information systems to automatically process and analyze data, predict business trends, and provide more intelligent recommendations. The methods involve collecting historical data from business information systems, applying machine learning algorithms such as regression, classification, or clustering, and integrating the analysis results into the BI platform. The outcome is an enhanced capability of business information systems to optimize supply chains, identify consumer behavior patterns, and optimize marketing strategies based on more accurate predictions. Integrating machine learning technology with business information systems proves to be an effective strategy for improving a company's competitiveness in the current digital era.
Manajemen Data Real-Time Untuk Aplikasi Internet Of Things (IOT) Mauli Fathia Zahra; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1917

Abstract

Real-time data management plays a crucial role in Internet of Things (IoT) applications that require fast and efficient data processing and analysis. This article aims to explore various methods of real- time data management used in the context of IoT. These methods encompass data collection, transmission, storage, and real-time analytics. The primary focus is on enhancing the efficiency of IoT data management and minimizing delays in decision-making based on incoming data. The outcomes of this approach are expected to optimize the performance of IoT applications by providing rapid responsiveness to continuously flowing data. Thus, the article summarizes the objectives, methods, and outcomes of implementing real-time data management for high-performance and optimal responsiveness in IoT applications.
Pengaruh Kualitas dan Layanan Website Terhadap Minat Pembelian Konsumen dalam Situs E-commerce Nadila Rizkika Dwi Ananda Matondang; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1929

Abstract

In the ever-growing digital era, e-commerce has become an important foundation in the world of commerce. In the midst of increasingly fierce competition, e-commerce companies are required to understand in depth the influence of website quality and service on consumer purchasing interest. This journal comprehensively investigates the impact of website quality and service in the context of e-commerce sites. Website quality, which includes appearance, performance, information, and security, as well as website services, such as customer support, payment processing, and personalization of experiences, have a significant influence on consumer perceptions and purchasing decisions. Through in-depth analysis, this journal highlights the importance of website quality and service in building strong relationships with customers, increasing retention, and achieving long-term success in the dynamic e-commerce industry. By paying attention to these factors, e-commerce companies can optimize their strategies to attract and retain consumers in this increasingly competitive environment.
Tantangan Dan Solusi Keamanan Siber Dalam Transaksi E-Commerce Nia Ramadhani; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1930

Abstract

This article discusses challenges and solutions related to cybersecurity in e-commerce transactions. With the rapid growth of e-commerce, cybersecurity has become a critical issue that needs to be taken seriously. Cybersecurity challenges in e-commerce transactions include threats such as identity theft, malware attacks, phishing attacks, and data breaches. This article identifies and analyzes some of the cybersecurity challenges faced by e-commerce transactions. These challenges include technological infrastructure vulnerabilities, user non-compliance with good security practices, and a lack of effective detection and response systems to evolving threats. Next, this article presents solutions that can be implemented to overcome cyber security challenges in e-commerce transactions. These solutions include implementing strong data encryption, the use of dual authentication, security training for users, proactive threat monitoring and detection, and increased compliance with security standards. In this article, we also discuss the need for collaboration between governments, e-commerce companies and users to create a better security environment. This collaboration involves exchanging information, establishing appropriate policies, and increasing awareness of the importance of cyber security in e-commerce transactions.
Tingkat Pengetahuan Perkembangan Teknologi Indonesia pada Mahasiswa di Kota Medan Hafizh Fahriza; Muhammad Irwan Padli Nasution
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 2 No. 2 (2024): MEI : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v2i2.1932

Abstract

This study aims to evaluate the level of knowledge about technological developments among students in Medan City. The survey method was used to collect data from a representative sample of students from various universities in the region. This research analyzes their understanding of the latest technological trends, use of technology in everyday life, as well as awareness of emerging technological innovations. The findings of this study can provide valuable insights for educators, researchers, and policy makers in increasing technological understanding among the younger generation, which is key to preparing them to face the growing demands of the future in the technological realm.
ANALISIS PROSEDUR MANAJEMEN KEUANGAN PEMBIAYAAN SYARIAH DENGAN AKAD MURABAHAH Alya Nabila Junaidi; Muhammad Irwan Padli Nasution; Sri Suci Ayu Surandari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i1.953

Abstract

Cooperatives for Savings and Loans and Sharia Financing are microfinance institutions that collect funds from the public and distribute them to people who need these funds. The purpose of this study was to determine the financial management system of sharia financing with the murabahah contract in the Baitut Tamwil Tazakka Islamic Savings and Loan Cooperative. This research is qualitative research using interview and documentation methods and obtained primary and secondary data results. The results of this study are that the murabahah contract is one of the most dominant contracts in the Baitut Tamwil Tazakka Sharia Savings and Loan Cooperative. Among the products are funding and financing products. In non-performing financing or bad credit, it is known from Non-Performing Financing 0.4%, so to avoid this, the Saving and Loan and Sharia Financing Cooperatives use the 5C principles, namely Character, Capacity, Capital, Collateral, and Condition.
Co-Authors Abdu Rahman Hakim Abdul Azis Nasution Ade Kurnia Sari Adelia Marwah Ujung Adeliya Saragih Adrian Niken Lubis Afriani Afriani Agisty Fiannisa Ahmad Alvin Adriansyah Alfa Nadiah Siregar Alfia Utami Alya Nabila Junaidi Anisa Puspita Arfi Andira Kirana Ari Sahputra Arie Satria Tama Aulia Zaky Ibna Ayu Shintiya Azzahra Tri Najla S Bima Andika Bunga Amira Bunga Dwi Anjani Chintya Pradilla Putri Cindy Rayani Sinulingga Daffa Caidana Zein Situmorang Dea Cindi Amelia Dery Shadani Dewi Lestari Dian Farindah Damanik Dira Finanta Diva Viola Natasya Hasibuan Embun Febryanti Panggabean Era Rahmadani Damanik Eriana Saprida Fanny Himla Rizqya Pasaribu Farah Ananda Lubis Fardan Ali Torabora Siregar Geubrina Raseuki Ginting Ginting Hafiz, Abdul Hafizh Fahriza Harsya Haryo Prastya Hayfa Azwa Fadila Ibrahim Syahputra Harahap Idham Mahrivi Indah Riski Panjaitan Intan Fahzirah Irzi Ahmad Fahrozi Kinanti Iraza Laksamana Khaidir K.N M Sahlan M. Ridho Al aziz Mauli Fathia Zahra Mayla Humaira As-syiva Meiza Octaria Mira Fathila Sari Mira Handani Muhammad Abdillah Alwi Muhammad Dafa Lubis Muhammad Dimas Aldy Muhammad Fadlan Muhd. Aidil Fitri Nabila Annisa Rahmadhani Siregar Nadhilah Nazlah Nst Nadia Aprilia Nadila Rizkika Dwi Ananda Matondang Najwa Alifah Zulfikar Damanik Natasyah Natasyah, Natasyah Nazwa Salsabila Lubis Neha Chintya Nia Ramadhani Nonita Fitriana Harahap Noor Adinda S.F. Lubis Noor Adinda Sf Lubis Nopita Sari Dewi Harahap Nuragustin Nuragustin Nursgustin Nurul Noviyana Parida Amalia Pinasthika Alya Disti Raihan Aulia Nugraha Raisida Salwa Ramanda putri Riana Raharti Ricky Widyanto Ripa Sabila Usni Sitompul Riska Angraini Riskha Setianingsih Rizky Alpiansyah Rizky Khaliq Rizky Putra Halomoan Harahap Royhan Zaki Ramadhana Salsabilla, Salsabilla Selvi Silvi Rahmawati Siti Khadijah Sofiya Azzara Rafles Sri Adel Febri Aldina Sri Suci Ayu Surandari Suci Indah Sari Suhada Suhada Suhada, Suhada Syfa Tasya Zahwani Tiara Fitriani Fadilah Titania Febrianti Tri Nanda Rayani Sinuhaji Trisnawati Lubis Ulfi Yanti Harahap Umi Nur Habibah Ummi Aulia Veri Ferdiansyah Wira Herdika Firliansyah P.H Yunda Adisa Yuni Fatma Sari Zahrani Fatni Hapsah Zainal Nur Ali