Claim Missing Document
Check
Articles

Found 12 Documents
Search

Penerapan Algoritma K-Means Menggunakan Model LRFM Dalam Klasterisasi Nilai Hidup Pelanggan Afifah, Tiara Afrah; Novita, Rice; Ahsyar, Tengku Khairil; Zarnelly, Zarnelly
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 8, No 2 (2024): April 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v8i2.7605

Abstract

In implementing customer relationship management, there are still many companies that have not utilized CRM optimally as part of their business strategy. As is the case with UD Sandeni. UD Sandeni still has problems in managing its relationships with customers because UD Sandeni does not fully understand the difference between customer information that is profitable and unprofitable for the company's sustainability. UD Sandeni has used a system to manage customer transaction data. However, this system is only used to calculate profits and create bookkeeping for registered agents so that UD Sandeni does not have an in-depth understanding of the characteristics of its customers. To overcome this problem, the solution that can be applied is to use customer grouping techniques, such as clustering. Customer transaction data is processed using a clustering process with K-Means and LRFM. Test the validity of cluster results using DBI and calculate CLV values using AHP weights to produce cluster rankings. The results of this research obtained customer clustering which consists of 2 segments, namely cluster 1 which has the highest CLV value of 0.3171156 with a total of 298 customers and includes the High Value Loyal Customers segmentation, and cluster 2 with a CLV value of 0.1434054 with a total of 72 customers. which is included in the segmentation of uncertain new customers (uncertain lost customers).
Penerapan Algoritma Artificial Neural Network dan Economic Order Quantity dalam Memprediksi Persediaan Pengendalian BBM Ula, Walid Alma; Afdal, M; Zarnelly, Zarnelly; Permana, Inggih
Journal of Computer System and Informatics (JoSYC) Vol 5 No 2 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v5i2.4916

Abstract

Motor vehicle production in Indonesia increases every year along with increasing demand for fuel as a raw material. Generally, gas stations carry out the process of ordering fuel from Dempo on an irregular basis, the frequency of orders does not have a certain time, orders depend on sales transactions and the amount of fuel inventory available depends on the fuel in storage. Regarding prediction and control of fuel supplies, the risk at gas stations is that the volume of fuel received is different from that ordered. It is suspected that tank trucks carrying fuel during delivery from the depot to gas stations tend to experience evaporation in the tank (loses), so that the fuel quantity decreases. Requests for fuel filling are only based on monitoring without any special calculations resulting in stock being maintained and not covering consumer demand. This research is to analyze the Artificial Neural Network algorithm in predicting fuel, and determine inventory control using Economic Order Quantity. The research was conducted using data from November 2020 - October 2023. The data was processed using the ANN algorithm using Google Colab, and continued with EOQ using Microsoft Excel. The ANN parameters are 1 hidden layer with 100 units, Adam optimizer, learning rate 0.001, batch size 8 and epoch 200. Pertalite ANN test results are MSE 248852593.81 and MAE 12749.45, while Pertamax Turbo MSE 803842.94 and MAE 672, 74 provides predictions for November and December of 11,1436.82 L and 11,1960.83 L and Pertamax Turbo of 3,782.46 L and 3,660.70 L. Furthermore, in 2023 the fuel EOQ of Pertalite and Pertamax Turbo will be 8,445 L and 5,261 L, Safety Stock 3,516 L and 1,064 L, Maximum Inventory 6,042 L and 5,153 L, Re order point 2,403 L and 108 L, Order frequency 149 times and 6 times with Total Inventory Cost Rp. 178,830,302 and Rp. 7,700,459.