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All Journal Journal of Global Business and Management Review Prosiding National Conference for Community Service Project
Sun Bhuan
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Perancangan Konten Dan Promosi Pada Milk Bar Pontianak Deli Deli; Sun Bhuan; Wikandriya Pradinang; Amelia Putri; Jeslin Jeslin; Stephanie Lim
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6028

Abstract

Promosi merupakan salah satu aspek penting dalam memperkenalkan suatu jasa maupun produk untuk mendapatkan perhatian dari para konsumen. Milk Bar Pontianak adalah sebuah usaha kecil menengah di bidang kuliner yang dalam menjangkau para pelanggan nya menggunakan media promosi seperti Instagram, namun media promosi yang telah pihak Milk Bar Pontianak lakukan masih tergolong kurang menarik perhatian konsumen nya yang bisa dilihat dari insight dengan dengan menunjukkan bahwa engagement pada akun media sosial Pontianak Milk Bar yang mengalami penurunan. Oleh karena itu, diperlukan nya perancangan konten dan promosi untuk menjangkau konsumen lebih luas lagi. Metode yang digunakan adalah dengan observasi dan wawancara dengan manajer dari Milk Bar Pontianak. Harapan penulis, dengan dirancang nya konten dan promosi ini dimaksudkan agar dapat lebih menjangkau masyarakat luas terutama di Kota Pontianak dan juga promosi yang telah dirancang memiliki dampak positif dan hasil yang efektif sehingga engagement pada akun Instagram Milk Bar Pontianak meningkat secara signifikan
DIMENSIONS ANALYSES OF CULTURE, CULTURE STYLE, BARRIER IN COMMUNICATING, DAN TYPE OF CORPORATE CULTURE FROM CERIA STORE Dion Dewa Barata; Angela Angela; Caroline Marninda; Lian Andrianus; Titan Martinus; Sun Bhuan
Journal of Global Business and Management Review Vol 5 No 1 (2023): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v5i1.7378

Abstract

Ceria Shop is a minimarket located in Tanjungpinang and has been operating since 2012, of course it has a work culture that develops in the work environment itself which can affect performance, ways of interaction, communication between employees and superiors at work. In order to improve business development, work culture also plays an important role so that an analysis will be carried out on dimensions of culture, culture style, barriers in communicating, and types of corporate culture at Ceria Shop using qualitative methods and data collection by direct interviews with Ceria Shop owners. Based on the results of the analysis using Hofstede's theory, Globe Taxonomies, Trompenaar's, business culture, and several other theories, it can be seen that this minimarket has an Asian work culture with some adjustments to the environment or work situation. Employees still have freedom of opinion, strong bonds between peers and superiors, gain appreciation, and gender equality in conditions where superiors still give strict directions and focus on serving consumers. Overall Ceria Shop has been running well, but it would be better if superiors also pay attention to the work culture that each individual has when they want to work at Ceria Shop besides their work performance because the incompatibility of work culture can cause internal problems.
Co-Authors Amelia Putri Angela Angela Caroline Marninda Deli Deli Dion Dewa Barata Jeslin Jeslin Lian Andrianus Stephanie Lim Titan Martinus Wikandriya Pradinang