Article Per Year (5 Year)
p-Index From 2019 - 2024
1.037
P-Index
This Author published in this journals
All Journal At-Tadbir : jurnal ilmiah manajemen Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Eddy Oktarianto
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)

 1 
Penerapan Digital Marketing pada UMKM E&E Seafood di Baloi Kota Batam Hesniati; Eddy Oktarianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E&E Seafood is a Micro, Small and Medium Enterprise (MSME) which operates in the sale of food and drinks, especially food with nuances of Chinese and Indonesian cuisine, located in Batam City. This MSME, which has been around for 3 years, has moved 3 times, so many customers have lost contact, and this has caused a decrease in turnover due to a decrease in food orders. The aim of this activity is to apply digital marketing using social media to E&E Seafood MSMEs to introduce them further to the public and increase sales turnover. The method used to overcome the problems that occur in E&E Seafood MSMEs is by carrying out digital marketing which carries out promotions related to food sold using the social media applications Instagram and Facebook. After carrying out this community service activity for 3 months, it can be concluded that the activities carried out smoothly are in accordance with the objectives of this activity. Where the author has carried out digital marketing promotions using Instagram and Facebook applications and producing a module to continue promotional activities for E&E Seafood MSMEs.
Co-Authors Abner O nesimus Sijabat Andryanto Antony Sentoso Dewi Khornida Marheni Hendry Hendry Hesniati Hesniati Hesniati Irvin Ng Joey Jovianto Junita Kelly Kelvin Kwek Lady Lindawati Novi Aprillia Shellin Shellin Viviani Yanni Yanni