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All Journal Jurnal Social Economic of Agriculture Journal of Accounting and Management Innovation REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Jurnal Administrasi dan Manajemen Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis dan Keuangan Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi JAMAS: Jurnal Abdi Masyarakat
Lily Purwianti
Fakultas Ekonomi, Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Physics Social Sciences Other

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Journal : Jurnal Manajemen Bisnis dan Keuangan

 1 
Analisis Faktor yang Memengaruhi Customer Loyalty dengan Mediasi Customer Satifaction pada Perbankan Purwianti, Lily; Enjelica, Elvina
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.183

Abstract

Currently, the banking world is experiencing very tight developments due to competitive rivalry between one bank and another. This research aims to analyze the influence of promotions, brand image, service quality, trust, and CRM on customer loyalty, which is mediated by customer satisfaction in the banking sector. This research has a population derived from the population of Batam City in 2020, namely 1,196,396 people. Based on the 1:10 method, a sample of 350 respondents was obtained. This research also uses quantitative methods using descriptive statistics with the results of promotions, brand image, service quality, trust, and customer relationship management, significantly influencing customer loyalty and customer satisfaction in the banking sector.
Co-Authors Andy Andy Christiarini, Renny Daisy, Viona Enjelica, Elvina Erlin Erlin Erni Erni Fahlevi, Renza Fidia Iman, R Iqratul Kamilatunnaimah, Mutiara Macnico, Peter Macnino, Peter Maggie, Maggie Meliana Meliana Melodya, Deslyn Nuzula Agustin, Isnaini Nuzula, Isnaini Rusiana, Nia William Zaman, Mehdar Badrus