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All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Nusantara Science and Technology Proceedings International Journal of Environmental, Sustainability, and Social Science Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi

Nanik Hariyana

Faculty Economic And Bussines, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia

Author-ID : 488665

Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Transportation Other

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Peningkatan Ekonomi Kreatif Melalui Branding di Kawasan Pesisir Desa Mojosari Kecamatan Puger Kabupaten Jember Nurkholish Majid; Nuruni Ika Kusuma Wardani; Nanik Hariyana
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16598

Mojosari Village, Puger District, Jember Regency has a Home Industry which is driven by Women Asociation of Welfare Guarantee (PKK) by processing seafood into crackers. However, the business is still underdeveloped in terms of: 1) Lack of variety and product diversification 2) Relatively simple of packaging, 3) Limitation of marketing distribution channels. The problem solution are by the way: 1) Increasing the value added of food by increase number of product variety and diversification, 2) increasing channel reach distribution of product marketing 3) Give knowledge transfer about business management. Implementation method by: focus group discussion, demonstration and practice. The results of activities such as: 1) Improving the quality and quantity of locally produced food-based food products 2) Improving skills about product diversification. 3) Increase marketing activities for raise sales.

PERAN PROGRAM KAMPUS MENGAJAR DALAM MENINGKATKAN KOMPTENSI SDN SEPATAN III KABUPATEN TANGERANG Olivia Margareta Purnama Juwita Boru Manihuruk; Nanik Hariyana
PATIKALA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2022): Terbitan Keempat
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v1i4.453

Pengabdian Kampus Mengajar ini dilatarbelakangi oleh kegiatan Kampus Mengajar Angkatan 1 dan 2 yang merupakan salah satu aksi nyata implementasi program Merdeka Belajar Kampus Merdeka (MBKM) yang melibatkan para mahasiswa dari berbagai universitas dan lintas ilmu dalam membantu proses pembelajaran pada berbagai sekolah di berbagai wilayah Indonesia baik itu Sekolah Dasar maupun Sekolah Menengah Pertama, salah satunya adalah SDN Sepatan III. Fokus utama dalam program Kampus Mengajar adalah meningkatkan literasi numerasi, membantu administrasi, serta adaptasi teknologi. Terkait adanya pandemic Covid-19 maka kegiatan belajar mengajar di SDN Sepatan III dilakukan secara hybrid. Kegiatan ini dilakukan untuk membatasi penyebaran virus Coid-19. Melihat situasi belajar yang kurang efektif dan kurangnya adaptasi teknologi maka metode yang digunakan pada kegiatan pengabdian berupa pengajaran secara daring dan luring, membantu administrasi sekolah. Kampus Mengajar telah memberikan ruang kontribusi untuk mahasiswa sebagai realisasi dari makna agent of change sehingga kegiatan Kampus Mengajar dapat memberikan dampak positif bagi seluruh elemen yang terlibat khususnya pada warga sekolah. Kegiatan pojok literasi dan numerasi, les tambahan, video pembelajaran, pengumpulan tugas dan absen dilakukan secara online, serta pelatihan kesenian untuk FLS2N dilakukan bagi para murid dalam pelaksanaannya berjalan lancar. Hasil program dari berbagai metode yang sudah dilaksanakan ini diharapkan dapat membantu para murid dalam kegiatan belajar yang kurang efektif, membantu para guru untuk administrasi sekolah, serta membantu adaptasi teknologi bagi murid dan guru. Selain itu bagi mahasiswa yang menjalankan program Kampus Mengajar dapat mengembangkan wawasan, karakter, dan softskill mahasiswa, mengasah keterampilan berpikir dalam bekerja baik bersama guru maupun dengan mahasiswa lintas bidang ilmu dalam menyelesaikan masalah yang ada di masyarakat.

PROGRAM PEMBERDAYAAN EKONOMIMELALUI PELATIHAN PEMASARAN RENGGINANG IKAN TENGIRI PADA UD. YULIA & UD. FAHRUR DI DESA SEMIRING SELATAN KECAMATAN MANGARAN KABUPATEN SITUBONDO JAWA TIMUR Nanik Hariyana; Lita Permata Sari; Hendra Syahputra
INTEGRITAS : Jurnal Pengabdian Vol 1 No 2 (2017): DESEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.966 KB)

Economic empowerment program through marketing training tenggiri fish concerts at UD. Yulia & UD. Fahrur in the village south semiring mangaran district East Java situbondo regency. In addition to the need for programs that are able to improve the insight, skills, and experience to realize the program. Some problems faced such as 1. Low Promotion to the closest people, Low in Utilizing social media to expand marketing, Low in Cooperation with resellers, Low in Choosing a consignment system (selling titles), Low in Charge time off to open stalls in a strategic location. Through the program proposed by this devotee is the activity of community service by providing training through marketing training tengiri fish rengginang. Training on UD. Yulia and UD. Fahrurdesa Semiring Selatan RT 002 RW 003 Mangaran Subdistrict will be given provision of knowledge about MSME marketing training is good that is how the capital needs of a business, the expenditure should be spent to finance the production and how to determine the cost of products that can be profitable for his business. The last training is human resource management where the focus of training is to develop a disciplined attitude, courageous act, able to manage others and improve leadership goodness. Outcomes achieved are marketing training tengiri fish rengginang, Outcomes achieved from this devotion activities is the first scientific publication on the Journal of ISSN / Proceeding the National journal, the second publication on the media print / online / repocitory PT. thirdly Increased competitiveness (quality improvement, quantity, and value added goods, services, product diversification, or other resources), fourth Improvement of the application of science and technology in society (mechanization, IT, and management), fifth Improvement of community values (cultural arts, social , politics, security, tranquility, education, health).

Cause-Related Marketing Sebagai Kampanye Solidaritas dan Dampaknya Pada Perilaku Konsumen di Masa Pandemi Covid-19 Nurkholish Majid; Nanik Hariyana
Jurnal Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i1.36364

Covid 19 Desease has impact for society purchase power decrease for product and service ini several sectors especially fastfood restaurant services. Burger King as one of fastfood restaurant sector make a strategy to attract consumer intention to buy its competitors’and several local brand culinary product through social media campaign. Purpose of this research examine how effect of Burger King campaign which formed as Caused Related Marketing (CrM) to Brand Image, Attitude and Purchase Intention. Research using structural analysis with GeSCA method. Research sample are 120 respondents who know Burger King campaign from social media. Result presents that CrM has impact on Brand Image and Attitude. Then Brand Image has impact on Attitude. Attitude has impact on Purchase Intention. But CrM and Brand Image has no effect on Purchase Intention.Pandemi Covid 19 memberikan dampak pada penurunan daya beli masyarakat terhadap produk dan jasa di berbagai sektor tak terkecuali layanan jasa restoran cepat saji. Burgerking sebagai salah satu pelaku usaha restoran cepat saji membuat sebuah strategi guna menarik minat pembelian konsumen melalui kampanye di sosial media untuk melakukan pembelian di restoran cepat saji pesaing dan beberapa pelaku usaha kuliner merek lokal. Kegiatan kampanye yang dikategorikan sebagai aktivitas Caused Related Marketing (CrM) tersebut menjadi kajian bagaimana dampaknya terhadap brand image, sikap dan minat pembelian konsumen. Berdasarkan hasil analisis GESCA dengan melibatkan 150 Sampel yang mengetahui kampanye Burgerking melalui sosial media maka dapat diketahui bahwa CrM memberikan dampak pada peningkatan Brand Image dan Sikap secara langsung dan juga berdampak secara tidak langsung terhadap minat pembelian.

Membangun Loyalitas Wisatawan Melalui Peningkatan Kualitas Objek Wisata dan Promosi Wisata pada Wisata Kampung Pecinan Surabaya Salma Dea Nabilla; Muhammad Irham Adhitya; Ferdy Setiyawan; Raden Johnny Hadi Raharjo; Nanik Hariyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 1 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Tight competition in the tourism industry forces tourism managers to find innovations to gain customer loyalty to compete with other tourism competitors. The Chinatown Village Tourism Surabaya strives to build tourist loyalty through improving the quality of tourist objects and tourism promotion. The approach used in this community service activity is a cognitive loyalty approach that makes information the primary source of achieving tourist loyalty. Based on the results of community service at the Chinatown Village Tourism in Surabaya, the efforts made to improve the quality of tourist objects are by making tourist maps, murals, and SOP. The efforts made in increasing promotion are by creating a website and implementing Integrated Marketing Communication.

PELATIHAN PEMASARAN EVENT WISATA KAMPOENG TUWO RELIGI Raden Johnny Hadi Raharjo; Nanik Hariyana; miftahul huda -; I Bagus Rendy Brahmastra
PATIKALA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Terbitan Kelima
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v2i1.524

Festival Kebudayaan “Hidden Gem of AAC” di Kelurahan Alun – Alun Contong merupakan sebuah event yang bertujuan untuk mempromosikan Wisata Kampoeng Tuwo Religi Alun – Alun Contong. Konsep festival zaman dulu yang dipadukan dengan bazar dan berbagai kegiatan yang menarik minat berbagai kalangan khususnya peminat sejarah dan kebudayaan lokal. Festival Kebudayaan “Hidden Gem of AAC” menampilkan berbagai pentas seni, fashion show, doorprize, tari tradisional dan berbagai pertunjukan musik. Dalam penyusunan strategi event Festival Kebudayaan “Hidden Gem of AAC”, pengabdi bersama anggota Kelompok Sadar Wisata Kelurahan Alun – Alun Contong yang berjumlah 28 orang yang menjadi bagian penting dalam pelaksanaannya. Event yang dipilih sebagai strategi komunikasi pemasaran paket wisata Kampoeng Tuwo Religi Alun – Alun Contong ini menyesuaikan dengan karakteristik penggemar sejarah dan kebudayaan lokal, maka event ini dikemas dengan karakteristik budaya tempo dulu. Diharapkan dengan adanya pemasaran event berbasis kebudayaan lokal ini dapat menarik minat wisatawan untuk berkunjung ke wisata Kampoeng Tuwo Religi.

Analisis Laporan Keuangan Berbasis Aplikasi Keuangan Digital Pada UMKM Keripik Syaha Kota Blitar Elsa Nabella; Kevin Vansa Ernanda2; Emiliana Nisa Syahniar; Ircha Olifia; Mahendra Alfatoni Hadinata; Nanik Hariyana; , Dewi Deniaty Sholihah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The development of industrial technology in this era made progress for the Indonesian economy. However, there are still some MSMEs that are still unable to take advantage of existing technological developments to regulate their business management, especially financial management. MSME actors in general do not pay much attention to recording detailed and clear financial statements. Therefore, this study is expected to be a reference for MSME actors in making financial reports. The purpose of this study is to provide an overview of the use of android-based digital financial applications for financial management, especially daily financial records with categories of sources of income and sources of expenditure. The method in the implementation is carried out in three methods, namely the approach method, the training method, and the mentoring method for Syaha Chips SMEs. This research was conducted to develop Syaha Chips SMEs in terms of financial management using digital financial applications.

Sosialisasi dan Pembuatan Hidroponik untuk Mendukung Program Penghijauan Lingkungan di Kelurahan Plosokerep, Kecamatan Sananwetan, Kota Blitar Aldien Ramadhan; Bagus Wahyu Tri Pambudi; Arifiana Nur Hanifah; Dewi Deniaty Sholihah; Nanik Hariyana
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Environmental pollution has become an old problem that often has not been found a solution, one of which is in Plosokerep Village, Sananwetan District, Blitar City. Environmental pollution can cause disruption of the habitat of living things which in turn will affect the population of these living things. Efforts that can be made to reduce environmental pollution, one of which is the reforestation program. One of them can be done with hydroponics. Hydroponics is a farming strategy without using soil, but using water to fulfill plant needs. The polluted environment caused by human activities can make nature unable to return to its unique state. The implementation method used by the KKN 141 UPN "Veteran" East Java Group in this community service is the method of socialization and assistance in making hydroponics which is carried out especially for members of the Mekar Asri Women Farmer Group, Plosokerep Village. The chosen hydroponics is in the form of verticulture, adjusting to the environment around Plosokerep Village which has limited land. The goal to be achieved from this activity is that residents of Plosokerep Village, Sananwetan District, Blitar City cam gain basic knowledge of hydroponic cultivation and have the ability to make hydroponics and maintain it, so that they can support environmental reforestation programs, increase economic income, and family food security. Keywords: Pollution, Environment, Greening Program, Hydroponics Verticulture

Peningkatan Penjualan Melalui Pemasaran Media Sosial Pada UMKM Di Tanggulangin Sidoarjo Nanik Hariyana Nanik Hariyana; G. Oka Warmana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.221 KB)

Berdasarkan pengamatan awal di Kedensari RT.17 RW.05 terdapat sebuah Home Industri yang digerakkan oleh UMKM yang memproduksi kerajinan handicraft dan tas. Usaha yang dijalankan UMKM tersebut masih kurang mengalami berkembang dalam beberapa bidang antara lain: 1) Inovasi Produk 2) Pemasaran yang jangkauannya masih terbatas, 3) Saluran distribusi pemasaran 4) Manajemen Usaha yang belum tertata dengan baik. Oleh karena itu Tim Pikat merancang kegiatan alih pengetahuan tentang cara melakukan pengembangan produk dengan cara meningkatkan keragaman produk melalui diversifikasi, serta bagaimana merancang kemasan agar meningkatkan daya tarik dan memperkuat branding agar dapat menarik lebih banyak konsumen potensial serta memperluas peluang pasar ke berbagai daerah di luar Kedensari RT.17 RW.05. Pelaksanaan kegiatan pengabdian dengan menerapkan metode: Focus Group Discussion (FGD), demonstrasi, dan praktik langsung dalam kegiatan pelatihan. Kegiatan ini menargetkan beberapa luaran antara lain:1) Peningkatan produk baik secara kualitas maupun kuantitas 2) Penggunaan pemasaran Online. 3) Peningkatan aktivitas pemasaran yang mampu meningkatkan penjualan 4) Peningkatan manajemen usaha melalui pencatatan keuangan serta aktivitas usaha yang lebih baik.

Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.

Co-Authors Agam Syahreza Putra Akbar Bintang Permana Aldien Ramadhan Andini Novianti Anugrah Bayu Santoso Ardham Hardi Saputra Arifiana Nur Hanifah Asrorun Niam Bagus Wahyu Tri Pambudi Bintang Ulul Albab Deffiani Aktaviani Putri Dewi Deniaty Sholihah Dienni R. Sholihah Diva Dhotin Fajriyah Efendi Efendi Elsa Nabella Emiliana Nisa Syahniar Ferdy Setiyawan G. Oka Warmana G. Oka Warmana Hayyina Rahma Helmina Ardyanfitri Hendra Syahputra I Bagus Rendy Brahmastra Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Cordelia Kevin Vansa Ernanda2 Lita Permata Sari Lita Permata Sari Mahendra Alfatoni Hadinata miftahul huda - Mikhael Agustinus Muhammad Irham Adhitya Nabilah Amani SALSABILA Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma WARDANI Olivia Margareta Purnama Juwita Boru Manihuruk Putri Indah Rachmawati Qoriroh Putri Amelinda Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Salma Dea Nabilla Sari, Rini Kartika Tri Palupi Robustin, Tri Palupi Wilma Codelia Izaak

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