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All Journal Tarbiyatuna Jurnal Analisis Bisnis Ekonomi Community Empowerment BALANCE: Economic, Business, Management and Accounting Journal Community Empowerment Borobudur Management Review Urecol Journal. Part B: Economics and Business Ardhi: Jurnal Pengabdian dalam Negri
Marlina Kurnia
Universitas Muhammadiyah Magelang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Journal : Borobudur Management Review

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Pengaruh Harga, Ulasan Produk, Kemudahan Transaksi, Kualitas Informasi dan Kepercayaan Terhadap Keputusan Pembelian Produk Kecantikan Secara Online Pada Marketplace Shopee Nunik Restuti; Marlina Kurnia
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.976 KB) | DOI: 10.31603/bmar.v2i1.6817

Abstract

The purpose of this study was to examine the effect of price, product reviews, ease of transaction, quality of information, and trust in online purchasing decisions for beauty products on the Shopee marketplace. The sample collection technique is the Accidental Sampling technique with a total sample of 100 respondents, namely consumers who have purchased beauty products online on the Shopee marketplace. The analytical tool used is multiple linear regression using the SPSS 25 program. The research shows that price, information quality, and trust variables have no effect on purchasing decisions for online beauty products on the Shopee marketplace, while product reviews and transaction convenience variables have a positive and significant effect on the decision to purchase beauty products online on the Shopee marketplace.
Pengaruh Stres Kerja, Insentif Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Nur Ita Ariansy; Marlina Kurnia
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.219 KB) | DOI: 10.31603/bmar.v2i1.6820

Abstract

This study aims to examine and analyze the effect of work stress, incentives and work environment on employee performance with job satisfaction as a mediating variable. The analysis tool used multiple linear regression with SPSS 25. The sampling method was using porposive sampling and obtained 52 respondents. The results showed that job stress and job satisfaction had a negative and insignificant effect on employee performance. While incentives have a positive and insignificant effect on employee performance, the work environment has a positive and significant effect on employee performance. Then, job stress has a negative and insignificant effect on job satisfaction, incentives have a positive and significant effect on job satisfaction, the work environment has a positive and significant effect on job satisfaction and job satisfaction mediates the effect of job stress and the environment on employee performance, while job satisfaction does not mediate the effect. incentives on employee performance.
Pola Transformasi Kewirausahaan, Risiko dan Modal Wirausaha pada Era Digital terhadap Perkembangan Wirausaha Industri Makanan Kota Magelang Endah Ermawati; Marlina Kurnia; Dahli Suhaeli
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i1.7749

Abstract

Penelitian ini dilatar belakangi oleh banyaknya wirausaha yang bermunculan di Kota Magelang serta perubahan perilaku wirausaha dalam kegiatan berwirausaha. Penelitian ini bertujuan untuk menguji pengaruh pola transformasi kewirausahaan, risiko dan modal wirausaha pada era digital terhadap perkembangan wirausaha industri makanan Kota Magelang. Penelitian ini menggunakan metode kuantitatif, alat analisis yang digunakan yaitu regresi linier berganda dengan bantuan program SPSS. Populasi yang digunakan pada penelitian ini adalah industri makanan yang ada di Kota Magelang. Sampel pada penelitian ini menggunakan purposive sampling dengan jumlah responden sebanyak 108. Hasil penelitian ini menunjukkan pola transformasi kewirausahaan berpengaruh secara parsial terhadap perkembangan wirausaha. Risiko wirausaha berpengaruh positif terhadap perkembangan wirausaha. Modal wirausaha berpengaruh positif terhadap perkembangan wirausaha.
Co-Authors Agus Miswanto Ahmad Riyanto Ahmad Setyo Nugroho Aishah Norzianawati Amadhea Arinta Kusuma Putri Aprilia Finanda Aprilliani, Carolina Aprilliani Aprilliani, Carolina Aprilliani Ardia Dewi Febriani Azalia, Azalia Bagas Setiawan Nugroho Bayu Sindhu Raharja Dahli Suhaeli Damayanti, Ayesha Sekar Dani Ashari Dewi Paramita Sari, Dewi Paramita Diesyana Ajeng Pramesti Dyah Adriantini Sintha Dewi Endah Ermawati Erawati, Yenny Erawati, Yenny Erika Putri Wijayanti Fadlil, Andi Maufal Fajar Shidiq Hidayat Fatma Dianita Febrian, Armyana Wahyu Nur Ilham Habibi Juniyati, Gita Karlina, RR Lina Khasanah, Fatimah Nurul Luk Luk Atul Hidayati M. Dienan Hadyan Hanif Mafida Zaenati Maulida Rizka Afifa Mr Suwiknyo Nugroho, Irham Nunik Restuti Nur Fauzan Nur Ita Ariansy Nurbudi, Bambang Nurbudi Nurbudi, Bambang Nurbudi Nurul Aulia Sajida Octa Via Rista Reiza Rizky Nasywa Salsabilla Reni Septiana Risa Dewi Ambarwati Rochiyati Murniningsih, Rochiyati Rusdjijati, Retno Saraswati, Febriana Dewi Sari, Susi Puspa Suliswiyadi, Suliswiyadi Tintrin Tintrin Tri Wahyu Handayani Waharini, Faqiatul Mariya