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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis Jurnal Pengabdian Vokasi
Agung Budiatmo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Pengabdian Vokasi

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PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Listyorini; Widayanto Widayanto
Jurnal Pengabdian Vokasi Vol 2, No 2 (2021): Nopember 2021
Publisher : Sekolah Vokasi Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.348 KB) | DOI: 10.14710/jpv.2021.12650

Abstract

 Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.
Co-Authors Ari Pradhanawati Bonaventura Ega Wicaksono Bramasatya Mahardika Wibisono Dinalestari Purbawati Driantama Aryo H Dungo Aryaty Lumban Gaol Ika Nur Cahyaningrum Jenita Adinda Bangun Kamilia Indah Kiki Lestari Maulida Purnamasari Meatry Kurniasari Mohammad Rafi Naili Farida Nasha Farahna Sungkar Ngatno Ngatno Noni Permata Sari Nur Atika Ramawati Robetmi Jumpakita Pinem Sari Listyorini Widayanto Widayanto Widya Muna Mayasari Yoannes Tito Yosi Yumika Herman