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PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Listyorini; Widayanto Widayanto
Jurnal Pengabdian Vokasi Vol 2, No 2 (2021): Nopember 2021
Publisher : Sekolah Vokasi Universitas Diponegoro

Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.

Pengaruh Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Pelanggan Indihome PT Telekomunikasi Indonesia, Tbk. (Persero) Semarang Noni Permata Sari; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

To ensure the continuity of business, a company should attempt to maintain customer's loyalty. maintaining customer's loyatly is not as easy as it looks, one of factor that influence the customer's loyalty is customer satisfaction. customer's satisfaction play an important role to maintain a continuity of business so it can face the rivalry. there are some factors to shape customer's satisfaction and create customer's loyalty. price is one amongst them, where a suitable price with its advantages can create customer's satisfaction and so followed by customer's loyalty. beside price, a good service quality or as what customer expect can also create customer's satisfactiom. The purpose of this research is to determine the effect of price and service quality to consumer loyalty through customer satisfaction of PT Telekomunikasi Indonesia customers. the sample of this research is 100 respondents with purposive sampling approach technique. data analysis method that been used are validity test, reliability test, correlation coefficient, coefficient of determinant, simple and multiple regressionsignificance test (T test and F test) using SPSS version 21.0 and Sobel Test with Preacher Tool. The results of this study indicate that the price category of 48% is appropriate. Service quality category known as 58% stated good. The customer satisfaction category known as 40% is satisfied. Categorization of customer loyalty is known by 47% is loyal. From the data analysis results, it is known that price and service quality have a significant influence on customer satisfaction and customer loyalty variables. Price variables that affect customer loyalty through customer satisfaction occur full mediation (full mediation) and a variable service quality that is affect customer loyalty through customer satisfaction occurs partial mediation (partial mediation). Suggestions that can be given is that PT. Telekomunikasi Indonsia Semarang is promoting the advantages of IndiHome products from other broadband, accelerating employees in handling problems faced by customers, employees prioritizing customer interests by better understanding customer desire.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna Honda Beat Series di Astra Honda Motor Gajahmada Semarang) Yoannes Tito; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

products with various advantages. One of the automotive products that often discussed is hondabeat series. To face up fierce business competition honda beat series needs to influenceconsumers to choose and buy products honda beat series. Many factors affect consumers inmaking purchases, including Product Quality and Promotion. This study aims to determine thequality of products and promotion for product purchase decision of honda beat series partiallyand simultaneously. This type of research is explanatory research.The questionnaire primary data is used and distributed to Semarang people who decided to buyand use honda beat series at astra honda motor gajahmada semarang dealer, counted as many as100 people. In the analysis used validity and reliability, correlation coefficient, coefficient ofdetermination, simple and multiple regression analysis, and significance test (t test and F test)using SPSS 22.The result of this study showed that the contribution given by product's quality (X1) towardbuying decision (Y) is 9.6%. The contribution given by promotion (X2) toward buying decision(Y) is 23.9%. The contribution given by product's quality (X1) and promotion (X2) towardbuying decision (Y) is 24.1%. From the two variables that affect buying decision, promotion isthe most significant variable that affects the customer's decision to buy Honda Beat Series.

PENGARUH DISIPLIN KERJA MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT SARI WARNA ASLI UNIT V KUDUS (Studi Kasus pada Karyawan bagian Produksi) Kiki Lestari; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

The purpose of this study is to determine the effect of work discipline, work motivation and work environment on the performance of employees of production PT Sari Warna Asli Unit V Kudus. The type of research using explanatory research with data collection methods using interviews and data collection tools using questionnaires with a sample of 82 respondents employees of the production of PT. Sari Warna Asli Unit V Kudus uses Probability Sampling method. The analysis technique used validity test, reliability test, simple linear regression, multiple linear regression, t test, and F test with SPSS 16.0. From result of research indicate that work discipline have strong influence to employee performance equal to 75%, work motivation have good effect to employee performance equal to 63% and work environment have good effect to employee performance equal to 65,4% while simultan work discipline, work motivation and work environment strong influence on employee performance of 79,6%. This means that the better the discipline of work, work motivation and work environment then the higher the performance of employees of the production of PT. Sari Warna Asli Unit V Kudus. Job discipline variable to employee performance variable has the greatest influence from work motivation variable and work environment. Based on the results of the study, researchers suggested that PT. Native Color Sari further impose strict sanctions on employees who do not comply with company regulations, pay more attention to security and comfort employees in working for better performance

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN KAFE MOM MILK SEMARANG Mohammad Rafi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The goals of this research are to determine the effect of product quality, service quality and price on purchasing decisions at the consumer cafe Mom Milk Semarang. Type of research using explanatory research with data collection methods by interviews and data collection tools using questionnaires with a sample of 100 respondents consumers Mom Milk Semarang using methods of purposive sampling and Accidental Sampling. The analysis technique used validity test, reliability test, cross tabulation test, simple linear regression, multiple linear regression, t test, and F test with SPSS 25.0. From result of research indicate that product quality influence to purchase decision equal to 31,5%, service quality influence to purchasing decision equal to 33,9% and price influence to purchase decision equal to 42,7%, while simultan product quality, service quality and price effect on purchasing decision equal to 47,5%. It means the better the quality of the product, service quality and price then the higher purchase decision at the cafe Mom Milk Semarang. Price variable to purchase decision variable has bigger effect than product quality and service quality. Based on the results of the study, the researcher suggested that Mom Milk Cafe performs improvements and controls on the manufacture of food or beverages in order to obtain consistent accuracy and evaluate employees, increase employees at certain times to maximize service to consumers, and add facilities that are incomplete in order to consumer convenience.

PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG Widya Muna Mayasari; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attraction concept Conservation, Recreational, Education, and Research in the area of West Semarang. This study aims to determine the influence of Tourism Product Attribute and Word of Mouth to the Tourism Decision to visit Taman Margasatwa Semarang. This type of research is explanatory research where data collection techniques used is by means of questionnaire, the selected sample of 100 people with purposive sampling. Respondents are visitor attractions Taman Margasatwa Semarang who had never been at the Taman Margasatwa Semarang and find out information Taman Margasatwa Semarang from others.The results showed that the attributes of travel products and significant influence on the decision to visit by contributing 32.7% and the rest is explained by other factors. Word of mouth and significant influence on the decision to visit by donating 35% and the rest is explained by other factors. Meanwhile, simultaneous attributes of the tourism product and word of mouth influence and significant impact on the decision to visit. Means the better attributes of the tourism product and word of mouth, the higher the decision been Attractions: Wildlife Areas Semarang. Besides word of mouth has the most dominant influence with regression coefficient of 0.472. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 22.0.Based on the results of the study, the researchers suggested that UPTD Taman Margasatwa Semarang re-analyze the pricing policy in order to get the quality and benefit traveled better, increasing promotion through a wide range of marketing communications, and gives a good impression on visitors.

PENGARUH SOCIAL MEDIA MARKETING, BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA J.CO DONUTS & COFFEE SEMARANG Meatry Kurniasari; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

The purpose of this study is to determine the influence of social media marketing and brand awareness of purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.

PENGARUH KARAKTERISTIK KEWIRAUSAHAAN DAN KNOWLEDGE MANAGEMENT TERHADAP PENGEMBANGAN USAHA (Studi Kasus Pada Sentra Industri Tempe di Kelurahan Krobokan Kota Semarang) Jenita Adinda Bangun; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

This research’s goal to explain the influence of entrepreneurship characteristics and knowledge management toward development of enterprise in center of Tempe’s Industries in Krobokan Village Semarang City. The research’s type is explanatory research, with with its nonprobability sampling of sample technique. Sample in this 35 respondent that constitutes of entrepreneurs in center of Tempe’s Industries in Krobokan Village Semarang City. Data’s collection technique used in this research are interview and questionnaire (data collection instrument). Data analysist technique uses quantitative analysist technique that are validity test, reliability test, classic assumption test, cross tab, simple linear regression, multiple linear regression, t-test and F-test with SPSS 20.0. Research findings show that variable of entrepreneurship characteristic has strong enough influence toward variable of enterprise’s development that is 20,2%, variable of knowledge management has strong enough influence that is 28,9%, whereas simultaneously entrepreneurship characteristic variable and knowledge management variable has strong enough influence 33,5% toward of enterprise development. It does mean that as entrepreneurship characteristic and knowledge management, therefore development of enterprise in center Tempe’s Industries Krobokan Village will get better. Knowledge management toward enterprise’s development has greater influence instead of entrepreneurship characteristic variable. Based on the result of the research, the researcher suggested that center Tempe’s Industries Krobokan Village has different ideas and creative to innovate the product that has been produced and able to manage the existing knowledge to create new knowledge, thus the development of the undertaken will develop well accordingly with desirable expectations.

Pengaruh Iklan,Atribut Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pembeli dan Pengguna OPPOSmartphone di Kota Semarang) Nasha Farahna Sungkar; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The increasingly fierce competition among the smartphone manufacturers are competingto launch products with a variety of advantages. One of the products discussed are crowdedsmartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO needto influence consumers to choose and buy products OPPO Smartphone. Many factors influenceconsumers in making a purchase, such as advertising, product attributes, and price.This study aims to determine the effect of advertising, product attributes, and prices onproduct purchasing decisions OPPO Smartphone partially or simultaneously. This type ofresearch is explanatory research. Primary data used questionnaires distributed to the publicSemarang central mobile phone sales Matahari Mall Semarang who have bought and used theproducts OPPO Smartphone as many as 100 people. In the analysis used validity and reliability,the correlation coefficient, the coefficient of determination, cross tabulations, simple and multipleregression analysis and significance test (t test and F) with SPSS 21.The results showed a variable adverstising positive influence on purchasing decisions by23.1%. Variable product attributes positive influence on purchasing decisions by 17.9%. Andvariable price positive influence on purchasing decisions by 23.6%. Through research also foundthat the three independent variables simultaneously significant positive effect on purchasingdecisions and are able to explain 46.9% of purchasing decisions.Based on the results of the study, the researchers suggested that OPPO Smartphonemanufacturers maximize advertising concept which will be displayed in order to load the excessproduct is clearly and understood by consumers. And to attract more consumers, manufacturersare expected to innovate on product design to make it look more attractive than other smartphonebrands. Manufacturers are also expected not to take profit too large, so that product prices moreaffordable by the consumers' income. Moreover, manufacturers are expected to improve thequality and specifications of the products to be robust, as the society of this era that requiressophisticated smartphones.

PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP MINAT BELI SEPEDA MOTOR HONDA SCOOPY DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN PT. NUSANTARA SAKTI DI KOTA SEMARANG) Kamilia Indah; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Purchasing decisions can be influenced by a person’s buying interest in a product offered. Nowadays companies compete to get consumer’s heart to be interested in the product. Buying interest is heavily influenced by several factors. The product must be introduced to the consumer first. Companies can use a variety of ways to introduce their product, like increase their brand image and brand awareness so the product will be recognized, sought and eventually purchased by consumers. This research is conducted to explain the influence of brand image and brand awareness on buying decisions of Honda Scoopy with buying interest as intervening variable. Type of this research is using explanatory research with data collection techniques through questionnaires and interviews. The sampling of this research amounted to 100 respondents in Semarang City. Technical analysis used instrument test, cross tabulation, simple linear regression, multiple linier regression, test t, and test F. The results showed that brand image had a significant influence on buying interest (Y1), and brand awareness (X2) had a and significant influence on buying interest (Y1). The results also show that there is a significant influence between brand image and brand awareness together with interest in buying interest. Purchasing interest (Y1) has a significant influence on purchase decision (Y2).The suggestion of this research is to amplify the concept of Honda Scoopy and for brand awareness the company should do the marketing online.

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