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PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Listyorini; Widayanto Widayanto
Jurnal Pengabdian Vokasi Vol 2, No 2 (2021): Nopember 2021
Publisher : Sekolah Vokasi Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.348 KB) | DOI: 10.14710/jpv.2021.12650

Abstract

 Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.
PENGARUH ELEMEN-ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOSIS SO NICE (Studi Kasus Pelanggan di Kota Semarang) Rikhi Dimas Al Habsyi; Rodhiyah Rodhiyah; sari listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2016.11293

Abstract

One of the efforts to be made by the manufacturer to be able to attract customersand compete with other manufacturers is to build brand equity that consists of severalelements of brand awareness, perceived quality, brand association and brand loyalty.ThisStudy aims to determine the effect of brand equity on purchase decisions sausage so nice insemarang, either individually or simultan.Data used is primary data from 97 respondentswhere the number of respondents is determined by a formula Lemeshow and David.Respondents were taken by accidental sampling method.Data were analyzed using simplelinear regression and Multiple Linear regression.Result show that brand awareness, perceived quality, brand associations and brand loyaltypositive and significant influence on purchasing decisions, either individually orsimultaneously. Variables that have the most influence on purchasing decisions is brandassociations Suggested to the company to increase brand awareness, perceived quality,brand association and brand loyalty to increase sales.
PT. Bank Tabungan Negara (Persero) Tbk Kantor Cabang Semarang) Bagus Jarot Kurniawan; Sri Suryoko; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.57 KB) | DOI: 10.14710/jiab.2016.13610

Abstract

BTN is a State-Owned Enterprises, which has the function to distribute services from government mortgage subsidies. The development of the distribution of funds to the credit subsidy that are free competition. This type of research is explanatory research. In this study population size can not be determined by the researchers as limited to the level of confidentiality of company data for the samples taken by 100 respondents. Determination of the sample using accidental sampling technique. Data is collected by using a questionnaire. Data were analyzed using correlation analysis, simple regression, and multiple regression. This research concluded that: (a) the quality of service of Bank BTN Semarang Branch Office is well, the effect between service quality and credit decision-making was 0,58. (b) promotion of the Bank BTN is well, the effect between the promotion and decision making was 0.519. (c) the decision making customers of Bank BTN is high, the effect between service quality, promotion and decision making are strong 0.605. Quality service and promotion simultaneously effect on decisions making with a value Fcount 28.030. Suggestions can be submitted is corporate need to increase loan repayment care workers, and increase promotional activities in order to increase the maximum results.
THE INFLUENCE OF THE PRODUCT, THE PRICE AND PROMOTION OF THE DECISION OF THE PURCHASE OF TOYOTA AVANZA ON PT NASMOCO GOMBEL SEMARANG Evan Rathomy; Rodhiyah Rodhiyah; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.9 KB) | DOI: 10.14710/jiab.2016.11321

Abstract

Decision making consumers involves the intergration combining knowledge to evaluate two or more alternative behavior and choose the one of them. Many factors that must be considered in the decision to buy a product for consideration in decision making. Departing from consideration of for decision purchase, few customers choose car products other similar since goods was more offer design for affordable more dynamic and abreast of developments. This means that declining sales Avanza at PT. Toyota Gombel Semarang. Research purposes is to analyze the influence of products, price, and promotion of the decision to buy Toyota Avanza in PT. Nasmoco gombel semarang. The population research is customers toyota has bought avanza unit in nasmoco gombel semarang about 701 a person of years of 2011 until 2013. Sampling using slovin formula so that the number of samples used in this study as many as 100 people. Data were analyzed using test validity, reliability, simple linear regression analysis, multiple regression analysis, the coefficient of determination, t-test and F test calculation using the computer program SPSS version 23 for Windows. The results showed that the product t count variable ( 7,336 ) t table ( 1,984 ) so ho turned down and ha accepted that is a difference between variables the purchase of the decision, the price t count variable ( 5,766 ) t table ( 1,984 ) so ho turned down and ha accepted that is a difference between variables of the decision purchase price, the variable t count promotion ( 6,678 ) and t table ( 1,984 ) so ho turned down and ha accepted that is a difference between variables promotion of the decision purchase , the variable f count product , price , and promotion of 19,806 f table of 2,70 so ho turned down and ha accepted that means simultaneously, products, price, and promotion significant of the decision purchase. Conclusions research is variable products have leverage on variables decision purchase, variable prices have leverage on variables decision purchase, variable promotion have leverage on variables decision purchas , and variable product, price, and promotion have leverage of the decision purchase. Advice provided for products were PT. Toyota astra motor should remain evaluate and development periodically so in the eyes of consumer products will better. The price, PT. Nasmoco gombel should stay esteem worthy the consumers are based on incomes and the competition a family car. For the promotion of companies should keep the promotion and story products more accurate given the current competition a family car more stringent.
DAMPAK KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA PENGGUNA SITUS JUAL BELI ONLINE BUKALAPAK PADA MAHASISWA FISIP UNIVERSITAS DIPONEGORO) Kunti Nuron Nabila; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.835 KB) | DOI: 10.14710/jiab.2016.13562

Abstract

Development of Internet technology makes more businesses have sprung up selling online. One of the online buying and selling business is Bukalapak site. In the face of intense competition online business, Bukalapak need to influence consumers to make purchases on the site. Many factors influence consumers in making a purchase, such as the ease of use of the website, the quality of information provided by the website and the perception of risk will purchase online.This study aims to determine the effect of ease of use, quality of information and the perception of risk on online purchasing decisions on Bukalapak sites partially or simultaneously. This type of research is explanatory research. This research use questionnaires distributed to students FISIP Undip who have made purchases in bukalapak as many as 100 respondents. In the analysis used validity and reliability, the correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and a significance test (t test and F) with SPSS 20. The results of this study indicate that ease of use, quality of information and the perception of risk partially and simultaneously affect the online purchasing decisions. Variable ease of use provide greater influence on online purchasing decisions on Bukalapak.Based on the results of the study, the researchers suggested that Bukalapak companies further improve service websites such as displaying the menu structure is clear and understandable, product information must be clear and detailed, from the description of the size, material and color. Then, to minimize the risk of purchasing online, it is necessary to use the original photo products and provide appropriate goods delivery limit so that the delivery did not take long.
PENGARUH INFLUENCER DAN CONSUMER REVIEW TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Iqbal Muhammad Alghiffari; Sari Listyorini; Widiartanto Widiartanto
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.38910

Abstract

The era of digital technology gave rise to the phenomenon of product marketing using influencers and consumer reviews based on social media and e-commerce. Both are new determinants besides a brand image that affect purchase intention. This study aims to examine the influence of influencers and consumer reviews on purchase intention in relation to the brand image of the Compass brand of sneakers. The research approach is quantitative with an instrument in the form of a questionnaire distributed to 400 sample respondents via social media WhatsApp. The collected data were analyzed using the Partial Least Square (PLS) technique using the Structural Equation Model (SEM). The results showed that: influencers, consumer reviews, and brand image had a significant effect on purchase intention. Influencers and consumer reviews have a significant effect on brand image, and brand image is proven to act as an intervening variable that mediates the influence of influencers on purchase intention but is not proven as an intervening variable from consumer reviews. Era teknologi digital memunculkan fenomena pemasaran produk menggunakan influencer dan consumer review yang berbasis media sosial dan e-commerce. Keduanya menjadi faktor determinan baru selain brand image yang mempengaruhi purchase intention. Studi ini bertujuan mengkaji tentang pengaruh dari influencer dan consumer review terhadap purchase intention dalam kaitannya dengan brand image dari produk sepatu sneakers bermerek Compass. Pendekatan penelitian adalah kuantitatif dengan instrumen berupa kuesioner yang disebarkan kepada 400 responden sampel melalui media sosial Whatsapp. Data yang terkumpul dianalisis dengan teknik Partial Least Square (PLS) menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa: influencer, consumer review, dan brand image berpengaruh signifikan terhadap purchase intention. Influencer dan consumer review berpengaruh signifikan terhadap brand image, dan brand image terbukti berperan sebagai variabel intervening yang memediasi pengaruh dari influencer terhadap purchase intention tetapi tidak terbukti sebagai variabel intervening dari consumer review.
Co-Authors Agung Budiatmo Bagus Jarot Kurniawan Evan Rathomy Iqbal Muhammad Alghiffari Kunti Nuron Nabila Naili Farida Rikhi Dimas Al Habsyi Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Sri Suryoko Widayanto Widayanto Widiartanto Widiartanto