Garuda - Garba Rujukan Digital

PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Listyorini; Widayanto Widayanto
Jurnal Pengabdian Vokasi Vol 2, No 2 (2021): Nopember 2021
Publisher : Sekolah Vokasi Universitas Diponegoro

Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN (STUDI PADA PELANGGAN PT KERETA API INDONESIA DAOP IV SEMARANG) Akhmad Fauzi Fachreza; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

People nowadays increasingly require transportation services that can deliver to relatively distant places but take less time. One of the alternative is the train. Menoreh Train is an economy class train in DAOP IV Semarang which has been rejuvenated and is known as the Economy New Image. Menoreh Train is expected to provide comfort that will later increase customer satisfaction and loyalty. But there are still problems that customer loyalty has not been created. This type of research is explanatory research, using a questionnaire as a method of data collection. The research method used is the Non Probability Sampling technique with Purposive Sampling and Accidental Sampling methods. Samples collected by 100 respondents of Menoreh Train is selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis by WarpPLS explain that the test results of the direct influence on the research model are the effect of prices on customer loyalty shows positive and significant results, the effect of prices on satisfaction shows positive and significant results, the effect of service quality on satisfaction shows positive and significant results, the influence of service quality on customer loyalty shows positive and significant results, the effect of satisfaction on customer loyalty shows positive and significant results. Test the indirect effect of the research model that is the effect of prices on customer loyalty through satisfaction shows positive and significant results, the effect of service quality on customer loyalty through satisfaction shows positive and significant results. There is advice to PT. KAI DAOP IV Semarang based on the lowest recapitulation value given by respondents to the assessment indicators, namely increase ticket price competitiveness, add training programs, certifications, and more mature briefings to provide excellent service starting from the dispatch to the destination, continues to educate customers about quality product and services, optimize product and service quality, and evaluating performance in order to retain customers.

PENGARUH KEPERCAYAAN DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SIKAP PENGGUNA PADA SITUS BELANJA ONLINE LAZADA.COM (Studi pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Riko Ashari; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

The sales volume of cigarettes in Indonesia continues growing, as the average daily Marketing system right now is about involve the technological innovation changes. In Indonesia, the marketing system technological changes calls e-commerce like the form of online purchasing site to see the development of internet users in Indonesia from year to year experienced significant growth. One of the online purchasing sites in Indonesia is Lazada.com which is a place for businesses to market their products and provide various facilities and product diversity for consumers to meet the needs ranging from primary to tertiary.This study use explanatory research type, with population of 100 respondents who have access and make purchasing decisions online at Lazada.com site. The technique of sampling in this research use non-probability with purposive technique indeed. Questionnaires were chosen to collect data from respondents. Data analysis methods used are Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicator (Model of Indices) using WarpPLS 5.0 application.The results of the analysis show that the direct effect test on this model has a positive and significant effect on trust variables to purchase decision, user attitude variable to purchase decision, and trust variable to user attitude. The direct impact test of risk variable has a negative and significant effect to the purchasing decision. The indirect test for trust variables has a positive and significant influence, and the risk variables show the negative and significant influence of each to decision through user attitude. The influence of user attitude variable as mediator on trust variable and risk variable to purchasing decision that is partial mediation.Suggestions in this research is to improve distribution system both in supply chain and expedition partner, also need to improve standard for seller credibility.

PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK TOYOTA (STUDI PADA KONSUMEN PT NASMOCO MAJAPAHIT, SEMARANG) Prativi Putri Wulandari; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

The automotive industry develops in line with the population growth. Tighter competition in the automotive world, especially cars, requires companies to make new innovations in order to continue to attract the attention of consumers so that they make purchase decisions. Toyota is a well-known car company that always holds the top position of car sales throughout Indonesia, including Semarang City. However, in 2015 - 2018 PT Nasmoco Majapahit, as one of the authorized Toyota dealers in Semarang City, could not meet the specified sales target. The result of the pre-survey about the considerations before buying Toyota at PT Nasmoco Majapahit shows that the most considered factor is promotion and service quality . This study aims to determine how the influence of promotion and service quality on purchasing decisions of Toyota car brand at PT Nasmoco Majapahit. The type of research used is explanatory research with the number of samples are 97 respondents. The sampling technique used is nonprobability sampling with a purposive sampling method and accidental sampling. Data collection using a questionnaire with a Likert measurement scale. Data were analyzed using IBM SPSS Statistics for Windows version 24. Based on the result of data analysis, there is a positive and significant influence between promotion and purchasing decisions. Service quality also has a positive and significant influence on purchasing decisions. The analysis also shows that the promotion and service quality simultaneously have a positive and significant effect on purchasing decisions. The author provides suggestions to PT Nasmoco Majapahit to increase promotions carried out in order to attract more buyers, maintain and continue to improve the quality of service both from the physical office and sales force so that buyers feel more comfortable and confident to purchase Toyota brand cars at PT Nasmoco Majapahit.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN INDOMIE GORENG MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA MAHASISWA S1 FISIP UNDIP SEMARANG) Dinda Annisa Parasayu; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Instant noodles is a product that is preferred by consumers in the world because of practicality. It is therefore necessary for the company to analyze consumer behavior to determine the product purchase patterns. This research aims to determine whether the model of this research is acceptable or not. The model of this research is testing the influence of product quality and promotion to purchasing decisions on brand image as an intervening variable. Instant noodle is very popular among the college students, especially who lived inboarding houses. For them, the instant noodles is the right choice for consumptionas it is very easy to process and practical. For that researchers will conduct a survey on S-1 Degree of FISIP Undip in particular. Total sample of 100 respondent by using accidental and purposive sampling. The measurement scale using Likert. The data analysis using measurement outer model, inner model, direct effect, indirect effect, Variance Accounted For (VAF) methods, and model of indices.The direct effect and indirect effect in this research are prove to give an significant effect. According to VAF method shows that the brand image is included in partial mediation. The output model of indices shows that the model already fulfill the goodness of fit. Based on this research, is suggested that company PT Indofood Sukses Makmur, Tbk did repair and improvement on the quality of good quality flavors, packaging, nutrient content in the product, as well as making corporate social activity or event in order to form a positive image of the company and products so the brand image on fried indomie remain good in the minds of consumers and engender the trust and love of the brand so that later the purchase decisions of fried indomie high and can create advantages for the companies that produce it.

PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (STUDI PADA PELANGGAN PT. NASMOCO PEMUDA SEMARANG BAGIAN SERVIS) Sefi Lili Amelia; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

This study aims to determine the effect of Relationship Marketing and Service Quality on Customer Loyalty through Customer Satisfaction, studies on customers of PT. Nasmoco Pemuda Semarang service section. Relationship Marketing in this study was measured through three dimensions namely Trust, Commitment, and Communication. This type of research is explanatory research. The sampling technique uses non probability sampling techniques with purposive sampling and accidental sampling. Samples taken by 100 respondents PT customers. Nasmoco Pemuda Semarang service section. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis show that Relationship Marketing, Service Quality and Customer Satisfaction have a positive and significant direct effect on Customer Loyalty. The indirect effect test shows that Relationship Marketing on Customer Loyalty through Customer Satisfaction has a significant positive effect, while Service Quality on Customer Loyalty through Customer Satisfaction has a positive and insignificant influence. Researchers provide advice to the PT. Nasmoco Youth services to improve Relationship Marketing and Service Quality through asking other customer numbers to be contacted, adding training programs to employees, certifying and briefing before working hours reminds again that excellent service is the main goal, holding proof online queues, continuing to provide education customers regarding official workshop fees, providing online/offline space for customer testimonials.

Pengaruh Kualitas Produk dan Iklan Terhadap Keputusan Pembelian Melalui Minat Beli Sepeda Motor Yamaha NMAX (Studi kasus pada Dealer Yamaha Bahana Pekalongan) Bioma Zhahir; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Motorbikes are a means of transportation that is widely used by Indonesians. This makes competition in the Indonesian motorcycle market so competitive where many companies compete to win market share. Every company needs a high purchasing decision from consumers to be able to sell products according to the target. Product quality and advertising are factors that can influence purchasing decisions besides high consumer buying interest is also needed to create high purchasing decisions. The Yamaha Bahana Dealer Pekalongan also wants a high purchasing decision for its Yamaha NMAX products, but what happens is the purchase decision on Yamaha NMAX is low. This is because the quality of products and bad advertisements that affect consumers' buying interest is low so purchasing decisions are low. Based on the results of the analysis of the WarpPLS 5.0 calculation, it can be explained that the results of the direct influence test on this research model showed positive and significant effects. The test results of the indirect influence on the model indicate a positive but not significant effect on the product quality variable, as well as a positive and significant influence on the advertising variable. The effect of buying interest as a mediator in the model is partial mediation. Suggestions that can be conveyed from researchers are companies need to improve product quality and advertising to make Yamaha NMAX have more appeal so that buying interest and purchasing decisions can increase.

Pengaruh Experiential Marketing Dan Kepercayaan Merek (Brand Trust) Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian (Studi Kasus pada Konsumen Larissa Aesthetic Center cabang Panjaitan, Semarang) Lintang Imania; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

The importance of paying attention to skin care has been done by Indonesian people since a few years ago, but there are still some people who think that such skin care is a waste of time and increase family expenditure. Over time people are more open to care for their skin. Based on these things, then emerged skin clinics that offer various types of facial, hair and body care. One such skin clinic is the Larissa Aesthetic Center that offers a wide range of skin care and skin care products using natural ingredients that consumers, both women and male consumers, need. The purpose of this research is to know the influence between experiential marketing, brand trust, and purchasing decisions towards customer satisfaction. Based on the result of calculation analysis of WarpPLS can be explained that the result of direct impact test on this research model show result of positive and significant influence. The results of indirect effect test on the model showed a positive influence, but there is no significant experiential marketing variables, as well as the positive and significant influence on brand trust variables. Author can give some advise that are, do routine evaluation every month and keep the equipment for hygiene treatment and therapist’s hand to see whether with satisfied or disatisfied of consumers in experiencing use the treatment or product of Larissa Aesthetic Center branch Panjaitan, Semarang.

Pengaruh Service Quality dan Online Service-scape Terhadap Keputusan Pembelian Melalui Brand Image (Studi kasus pada Mahasiswa FISIP Undip Pengguna Jasa Transportasi Online Go-Jek) Benedictus Pascal Kurniawan; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

The service of transportation sector is the one of service sector which is needed among many people, the people’s needs of transportation service must be considered. As we know in Indonesia, there is an online transportation service which makes the passengers don’t need to go to the bus stop or the other stations to get the public transportation. Go-Jek is the one of online public transportation which is has the many customers, but there are still many problems in Go-Jek, causing customer to be hesistant to use, as evidenced by the lack of targets and the realization of Go-Jek’s transactions The objective of this research is to investigate the direct impact of Service Quality and Online Servicescape on Purchase Decision and the indirect effect of Service Quality and Online Servicescape on Purchase Decision through Brand image among Go-Jek users in Social and Political Science Faculty of Diponegoro University. Non Probability sampling with Purposive Sampling and Accidental Sampling is used as methodology research for this research. Samples collected as many as 100 of respondents from S1 students on Social and Political Science Faculty of Diponegoro University who were selected based on consideration. This research uses the Partial Least Square analysis techniques, which are being estimated by the program Warp PLS 3.0. Based on the result of data analysis by using Warp PLS, it indicates that direct impact of the test result on the research modals find out the positive and significant results. Indirect impact of that test result on the research modals are also indicate the positive and significant results. The researcher delivers the suggestion for Go-Jek company to increase service quality by strengthen the Procedure Operational Standard, then make an improvement of the visual quality in Go-Jek application and its website, working with influencer partners that have strong network to be able to exchange customers, and do more promotion to media that it close to potential customers.

PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG MELALUI DESTINATION IMAGE (Studi Kasus pada Wisatawan Grand Maerakaca Semarang) Rendi Giyanova Widyanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Tourism is one of the potential business sectors because the community's need to travel continues to increase. Grand Maerakaca is a type of artificial tourism that has the concept of culture and education about the culture of Central Java. Grand Maerakaca is one of the leading tourist destinations in Semarang, but because there are still problems in the Grand Maerakaca, tourists are hesitant to visit. This type of research is explanatory research, using a questionnaire as a method of data collection. The research method used is the Non Probability Sampling technique with Purposive Sampling and Accidental Sampling methods. Samples collected as many as 100 respondents of Grand Maerakaca Semarang tourists were selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis by WarpPLS explain that the test results of the direct effect on the research model are the influence of Promotion on Visiting Decisions showing positive and significant results, the influence of Word of Mouth on Visiting Decisions shows positive and significant results, the effect of Promotion on Destination Image shows positive and significant results, Word of Mouth towards Destination Image shows positive and significant results, and the effect of Destination Image on Visiting Decisions shows positive and significant results. Test the indirect effect on the research model that is the effect of Promotion of Visiting Decisions through Destination Image shows positive and significant results, the effect of Word of Mouth on Visiting Decisions through Destination Image shows positive and significant results. Researchers give advice to the Grand Maerakaca based on the lowest recapitulation value given by respondents to the assessment indicators, namely adding detailed information on their social media, stimulating positive word of mouth, considering making iconic entrance access, and continuing to increase the quantity and quality of promotions on social media. which is close to potential tourists.

Title

Found 17 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 17 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 17 Documents
Search