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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK CHEVROLET CAPTIVA Erwin Dwi Purnawan; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

The development of the automotive industry in Indonesia has grown rapidly, with the number of vehicle manufacturers in Indonesia currently making consumers have many choices before deciding which car to buy. In 2014-2016 Chevrolet Captiva can not achieve sales targets. Chevrolet Captiva should still have a chance to reach the target. Chevrolet should strive to know what the consumer wants and needs, Chevrolet should figure out what factors are affecting in making purchasing decisions.This study aims to determine the effect of product quality and service quality variables on Chevrolet Captiva purchase decisions on Chevrolet Semarang consumers.Type of this research is explanatory with 45 respondents were taken with purposive sampling technique. Data collection techniques used questionnaires and interviews. Data analysis technique used in this research is regression analysis with SPSS software (Statistical Product and Service Solutions) version 20.0.The results showed that product quality has an effect on purchasing decision with correlation coefficient 0,591 and coefficient of determination 35%, Service quality has an effect on purchasing decision with correlation coefficient 0,621 and coefficient of determination 38,6%. Product quality and service quality together have influence to purchase decision with equation Y = 4,362 + 0,199 X1 + 0,317 X2. It means the more influential product quality and service quality will increase purchasing decisions.The conclusion of research is product quality and service quality influence to purchasing decision. The advice given to the company is to strengthen product quality and re-evaluate the quality of its services.

PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT PELABUHAN INDONESIA III (PERSERO) OPERATOR TERMINAL PETI KEMAS SEMARANG (TPKS) Hani Rahma Ardhani; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

All companies want high employee performance, with the hope of potentially bringing benefits to the company. The contribution of human resources to a company is very strategic. Through influencing variables including leadership and Organizational Culture. Based on existing problems in this research is the decrease of employee performance of PT Pelabuhan Indonesia III (Persero) Container Terminal (Semarang) in year 20162017 on achievement of box production employee of TPKS operator. The purpose of this study is to determine the influence of leadership and Organizational Culture on employee performance PT Pelabuhan Indonesia III (Persero) Container Terminal (Semarang).This type of research is explanatory research, with a population of 74 respondents employees of PT Pelabuhan Indonesia III (Persero) Container Terminal (Semarang). Sampling in this study using saturated sampling. Data analysis method used validity test, reliability test, correlation coefficient, simple regression analysis, multiple regression analysis, determination coefficient, and significance test (t test and f test) using SPSS application.This study concluded that leadership and Organizational Culture have a positive effect on employee performance. Leadership variables have bigger influence from Organization Culture variable. Based on this, the researcher suggested the company to pay attention to the work environment factor where the work environment in the engineering section requires team cooperation between superior and good subordinates so that employees can complete their tasks while working in the field.

PENGARUH E-SERVICE QUALITY DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PENGGUNAAN PRODUK GOPAY (STUDI PADA PENGGUNA APLIKASI GOJEK DI KOTA SEMARANG) Danang Kukuh Argitama; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Increasing competition for e-money, especially business competition in the field of payment services. One payment service that is growing rapidly is Go-Pay, an online payment service that is on the Go-Jek application. The number of Go-Pay users has decreased even though the achievement of the target has increased in its realization but in the percentage of changes, there has been a sharp decline.. The goals of this research are to determine the effect of e-service quality and promotion on using decisions at Go-Pay product. Type of research using explanatory research with data collection technics by interviews and data collection tools using offline questionnaires with a sample of 30 respondents Go-Pay user in Semarang City and using online questionnaires with a sample 70 respondents Go-Pay user in Semarang City using methods of purposive sampling and Accidental Sampling. The analysis technique used validity test, reliability test, cross-tabulation test, simple linear regression, multiple linear regression, t-test, and F test with SPSS 25.0. From the result of research indicate that e-service quality influence to using decision equal to 40,3%, promotion influence to using decision equal to 43,3%, while simultan e-service quality and promotion effect on using decision equal to 55,7%. It means the better the quality of e-service quality and promotion then the higher using decision Go-Pay in Semarang City. The promotion variable to the usage decision variable has a bigger effect than e-service quality. Based on the results of the study, the researcher suggested that aplikasi Karya Anak Bangsa company performs improvements in the Go-Pay transaction system so as not to cause errors when making transactions using Go-Pay, they also increase the security of data privacy of Go-Pay users so that e-service quality of Go-Pay can be increased. That way, Go-Pay can be a priority choice for users in payment.

PENGARUH PERSEPSI MANFAAT, TARIF DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN PRODUK E-MONEY (STUDI KASUS PADA PENGGUNA LAYANAN GO-PAY DI KOTA JAKARTA) Muhammad Adi Wibowo; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

The growth of non-cash transactions is still less than optimal in Indonesia, especially, when it sees from low number of public awareness and from e-money products distribution that are still concentrated in Jakarta. In Jakarta itself, there are many choices of e-money service products and it is known that the most widely used e-money product is Go-Pay. The problem in this study is that Go-Pay as the most widely used product of e-money services apparently still has many problems and still has high number of complaints from 2016 - 2017. The purpose of this study is to determine the effect of perceived of usefulness, fare and trust on decision to use e-money service products Go-Pay in Jakarta. This type of research is explanatory research, with total of sample is 100 respondents with a sampling technique using non-probability sampling with an accidental sampling approach. The analytical method uses validity test, reliability test, classic assumption test, correlation coefficient, determination coefficient, simple linear regression analysis, multiple linear regression analysis, and significance test (t test and f test) using the SPSS version 16.0 application. Perceived of usefulness variable is in the high category. The value of t count (4.106) > t table (1.984). The correlation coefficient is 0.383 and the coefficient of determination is 14.7%. Fare variable is in the high category. The value of t count (4,348) > t table (1,984). The correlation coefficient is 0.402 and the determination coefficient is 16.2%. Trust variable is in the high category. The value of t count (4.486) > t table (1.984). The correlation coefficient is 0.413 and the determination coefficient is 17.0%. Decision to use variable is in the high category. The value of f count (17,617) > f table (2,70).Conclusion of this study is perceived of usefulness, fare and trust are equally influential on decision to use. It states that if perceived of usefulness is high, and fare is high, and trust is high. it will make a higher result for decision to use. This can be seen in this study that users of the Go-Pay service, variable perceived of usefulness, fare and trust together have a strong influence on decision to use.

PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP LOYALITAS PASIEN MELALUI KEPUASAN PASIEN (Studi Kasus Pada Rumah Sakit Banyumanik Semarang) Zulfikar Akbar Sulistya; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

The more rapid development of science and technology in the business world led to an increasingly tight competition and forcing businesses to be able to follow the competition in order to stay afloat and grow in running a business certain. This research was conducted at RS Banyumanik. From the interview against how many patients the known existence of Banyumanik RS complaints against rates and quality are given. As a company engaged in the field of services, the HOSPITAL must provide Banyumanik good service towards its customers, balanced with the rates according to what provided by RS Banyumanik.This research aims to know the influence of quality of service (X1) and rates (X2) against patient loyalty (Y) through patient satisfaction at RS Banyumnaik. Type of research uses explanatory research withdata collection method using interviews and data collection tools using questionnaires with a sample of 100 respondents RS patients Banyumanaik using a Non Probability method Sampling with the terms specified. Analysis techniques using the test validity, reliability testing, simple linear regression, multiple linear regression, t-test, F-test and SPSS tool with sobel test 23.From the results of the study showed that the quality of service effect strong enough against the patient's satisfaction of 33.4%, comparable to rates in effect strong enough against the patient's satisfaction of 25.6%. So the known quality of service to the satisfaction of the patients have a greater influence on compare rates. Whereas with the quality of service effect strong enough against patient loyalty of 31.5%. While tariff effect on patient loyalty of 18.5%. So the known quality of service to the loyalty of patients has a greater influence on compare rates.Advice that can be given to increase the loyalty of the patient that is improving the quality of Hospital services, such as Banyumanaik provide good air circulation, medical and non-medical personnel is fast and responsive, giving attention to all patients without choice, medical and non-medical personnel more friendly and polite towards patients.

PT. Bank Tabungan Negara (Persero) Tbk Kantor Cabang Semarang) Bagus Jarot Kurniawan; Sri Suryoko; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

BTN is a State-Owned Enterprises, which has the function to distribute services from government mortgage subsidies. The development of the distribution of funds to the credit subsidy that are free competition. This type of research is explanatory research. In this study population size can not be determined by the researchers as limited to the level of confidentiality of company data for the samples taken by 100 respondents. Determination of the sample using accidental sampling technique. Data is collected by using a questionnaire. Data were analyzed using correlation analysis, simple regression, and multiple regression. This research concluded that: (a) the quality of service of Bank BTN Semarang Branch Office is well, the effect between service quality and credit decision-making was 0,58. (b) promotion of the Bank BTN is well, the effect between the promotion and decision making was 0.519. (c) the decision making customers of Bank BTN is high, the effect between service quality, promotion and decision making are strong 0.605. Quality service and promotion simultaneously effect on decisions making with a value Fcount 28.030. Suggestions can be submitted is corporate need to increase loan repayment care workers, and increase promotional activities in order to increase the maximum results.

PENGARUH ATRIBUT PRODUK, WORD OF MOUTH, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN” (STUDI KASUS PEMBELIAN RE:ON COMICS PADA ANGGOTA REONITES) Annisa Nur Rahma Muliati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This research is motivated by the development of local comics, one of them isRe:ON Comics. The presence of Re:ON Comics has recieved public support sothat Reonites group was formed and expected to increase its sales. Thedevelopment of Re:ON Comics experienced problems with the emergence ofconsumer complaints in purchasing, which caused the spread of the productcouldn’t be simultaneously happened in Indonesia and reduce the percentage ofsales increase in 2013 to 2015.Purchase decision can be affected by a variety of factors, both internal andexternal factors. The purpose of this research is to know the influence of productattribute, word of mouth and life style on purchase decision (a case study of Re:ONComics purchasing on reonites members).The method in this study used quantitative research method and explanatoryresearch type that test hypotheses between variables with other variables thatinfluence each other. This study used purposive sampling technique againstReonites members on Facebook for 100 respondents. Data collecting using aquestionnaire and interview. Data analysis using simple and multiple linierregression analysis in IBM SPSS.Results of statistical analysis known that together product attribute, word of mouthand life style against purchase decision based on the coefficient of determination38,3%, value F count (19,865)>F table (2,70) with significance of 0,000<level ofsignificance 0,05 then it can be seen that “ There is influence of product attribute,word of mouth and life style to purchase decision.The conclusion from this study is that there is a positive and significant influencebetween product attribute, word of mouth and life style to purchase decision (acase study of Re:ON Comics purchasing on reonites members). Research suggestthat Publisher of Re:ON Comics improve quality of product attribute along withmore understand about word of mouth and the lifestyle on Reonites to increase thepurchase decision by consumers.

PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP LOYALITAS PELANGGAN BERRYBENKA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Berrybenka di Kota Semarang) Nina Rahma Sari; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2020.26231

This study aims to examined the effects of e-service quality and price to customer loyalty through customer satisfaction. Based on a survey conducted by Iprice.com it can be seen that the number of visitors to the Berrybenka website in the past two years has decreased. In 2017 the number of visitors to the Berrybenka website was 3.115.000 visitors. However, the following year Berrybenka experienced a decrease in the number of website visitors by 1.51.,300 visitors. Therefore, the number of visitors to the Berrybenka website in 2018 will be 1.597.700 visitors. The population is consumers who have bought Berrybenka products, while the sample is 100 respondents with certain criteria carried out.The analysis used in this research is linear regression analysis using IBM SPSS 21.0 and mediation test (sobel test) to test the mediating effect of the intervening variable. The results of this study indicate that e-service quality and price have a partial and simultaneous effect on customer satisfaction, where when together price has the greatest influence on customer satisfaction.based on the Mediation test using the sobel test, the customer satisfaction variable can mediate the effect of e-service quality on customer loyalty insignificantly and can be said as a full mediated, as well as the variable customer satisfaction mediated the effect of price of customer loyalty significantly and can be said to be a partial mediating variable.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MITRA MELALUI KEPUASAN MITRA (Studi Pada Mitra Leker Joker Corporation di Yogyakarta) Qurrota Ayun; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

In order to get loyal customers, many companies produce products that are more unique and of high value, in order to win the competition. Joker Corporation as one of the companies engaged in the field of food and beverage will always create delicious, innovative, unique, interesting and up-to-date products to create partner loyalty. However, from 735 leker partners scattered in various regions in Indonesia since 2013, there are currently only 30 active partners, namely partners who are still re-buying raw materials and complement of joker leker from Joker Corporation. This indicates the quality of the product and the price offered does not give satisfaction to partners which results in low partner loyalty. This study aims to determine the effect of product quality and price on partner loyalty through partner satisfaction with the Joker Corporation leker partner in Yogyakarta. The sample in this study amounted to 30 respondents with census sampling techniques. Analysis of the data used in this study is path analysis using SPSS 26, where previously validity tests, reliability tests, cross tabulation analysis, correlation coefficients, coefficient of determination, simple and multiple linear regression analysis, and significance tests (t test and F test ). The results of this study indicate that product quality and price partially have a positive and significant effect on partner satisfaction and partner loyalty. And simultaneously shows that product quality and price have a positive and significant effect on partner satisfaction and partner loyalty. Price variable have a greater influence on partner satisfaction and partner loyalty than product quality variable

DAMPAK PENGEMBANGAN PARIWISATA TERHADAP PERKEMBANGAN UMKM PADA KAWASAN WISATA DIENG Bagus Prasetyo; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This research based by developing tourism on Dieng tourist destination areas. The tourism was developing continuously to increase visitors in tourist attractions on Dieng. On the processes of developing tourism will give impact to many people for participate to provide tourism industry, that’s with Small, and Medium Enterprise (SMEs). Developing of tourism give motivation for many people to build Micro, Small, and Medium Enterprise, this is based on tourism opportunities. The purpose of this study was to knowing how impact of developing tourism to small and medium enterprise and to analysis how the processes of development tourism give impact for micro, small and medium enterprise from income sector and business growth. Analysis of the data used in this research is descriptive analysis method. Based on the results of descriptive and analysis, so obtained the conclusion that’s developing tourism in Dieng tourist destination areas could increase of micro, small, and medium enterprise income in tourist destination areas Dieng, and was creating opportunities for many people to make new business with thought that’s development of tourism will bring in many tourist and a lot of money was shopping in tourist destination areas. This is prove that’s tourism could increase people opportunities for the business and growth the business. Advice can be given is still need improvement on developing tourism which has been done in tourist destination areas Dieng to accommodation tourist needs so many tourist who visiting and improving economy level of people. And needs help from the government to give education for businessmen to developing their product and market their product extensively

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