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Widayanto Widayanto

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PENGARUH KUALITAS PELAYANAN, HAMBATAN BERPINDAH DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA ASTRA HONDA AUTHORIZED SERVICE STATION (AHASS) ASTRA MOTOR DI KABUPATEN KUDUS Yulita Ayu Kharisma; Rodhiyah Rodhiyah; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

In this study aims to determine the effect of service quality, switching barrier and trust on customer loyalty. This type of research is explanatory research to population this research is all of our customers Ahass astra 1974 (2014) and using 100 respondents as sample. Data collection technique using questionnaires. The analyzed techniciques used coefficient of correlation and determination, simple linear regression, multiple regression, t and f test with SPSS version 17. Results and discussion: service quality the ruling customers has good and excellent categories 85%, positive and significant influence customer loyalty to result by 5%. The correlation result of 82,4%, the determination coefficient 36,2%, regression 0,332 and result by t-test 1,9845 < 14,409, switching barrier high enough categories 44%, positive and significant influence customer loyalty to result by 5%. The correlation result of 60,1%, the determination coefficient 36,2%, regression 0,403 and result by t-test 1,9845 < 7,450 , and trust to high enough categories 60%, positive and significant influence customer loyalty to result by 5%. The correlation result of 72,7%, the determination coefficient 52,9%, regression 0,936 and result by t-test 1,9845 < 10,483. Simultaneously great the quality of service, switching barrier and trust to customer royalty to test result F 108.654 > 2.699 and with correlation 0,879, determination coefficient of 0,772. In conclusion, result of research partially shows the extent the service quality, switching barriers and trust, influence positive and significant on customer loyalty . Advice given that the service quality can be better always increasing the ability of employees, while the switching barrier to move higher by maintaining the relationship between employees and customers, ass well as for the high trust always giving honest and improve the company’s reputation.

PENGARUH IKLAN DAN PENYELENGGARAAN EVENT DI KLENTENG SAM POO KONG TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Klenteng Sam Poo Kong) Risky Shintia Diliani; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

The tourism sector has great potential in supporting the country's economy. The growth of visitors in the city of Semarang continues to experience growth of visitors in the city of Semarang continues to experience growth so that encourage the creation of new tourist destinations and increase tourism competition. Klenteng Sam Poo Kong is one of the tourist destinations in Semarang City which is the oldest Chinese temple in Semarang. Klenteng Sam Poo Kong is unique in its architectural style of buildings full of Chinese nuances and there is the highest Cheng Ho statue in the world, besides being a tourist destination it can also be used as a place of worship. This type of research is explanatory research, using a questionnaire as a method of data collection. The purpose of this study was to determine the direct effect between the variable Advertising and Organizing Event on Visitor Satisfaction, and the indirect effect of Advertising and Organizing Event on Visitor Satisfaction through a Visiting Decision on Visitors to the Klenteng Sam Poo Kong. The research method used is the Non Probability Sampling technique with the Purposive Sampling method. Samples collected as many as 100 respondents were visitors to the Klenteng Sam Poo Kong which were chosen based on consideration. The study uses a Partial Least Square analysis technique, which is estimated by the WarpPLS 6.0 program. Based on the analysis of data processing with WarpPLS explained that the test results of direct and indirect effects on the research model showed positive and significant results. The researcher gave advised to the manager of the Klenteng Sam Poo Kong based on the lowest recapitulation value given by respondents to the assessment indicators, namely doing ad serving during breaks and at after work hours, improving the quality of the performers' performance such as adding barongsai dance attractions on poles and adding dragon dance, continuing to improve the quality of service, performance, and facilities needed and desired by visitors, so that the sacrifice of time and energy that has been spent by visitors is commensurate with those obtained during the visit, and includes information both writing or photos that are by the reality at the tourist attractions so that respondents' expectations are in line with or exceed ith what was found during a visit.

PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION (Studi Kasus pada Mahasiswa FISIP UNDIP yang Pernah Melakukan Pembelian di OLX.co.id) Kresno Yudho Wicaksono Manopo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

The online buying and selling service sector is one of the service sectors needed by modern society, the needs of modern society for online buying and selling services must be considered. Currently in Indonesia there is an online buying and selling service that allows consumers not to come to a store directly to buy a product. OLX is one of the means of buying and selling online that is of interest to Indonesian consumers, but there are still problems in OLX causing consumers to feel hesitant to use, as evidenced by the decrease in the number of OLX consumer transactions and complaints. This type of research is explanatory research, using a questionnaire as a data collection method. The research method used is the Non Probability Sampling technique with the sampling technique using Purposive Sampling. The number of samples determined by 100 respondents from undergraduate students in the Faculty of Social and Political Sciences of Diponegoro University was chosen based on consideration. The study used Partial Least Square analysis techniques, which were estimated by the WarpPLS 3.0 program. The results of the analysis with WarpPLS explained that the results of the direct influence test on the research model showed positive and significant results. The indirect effect test on the research model also showed positive and significant results. Researchers gave advice to OLX to improve the quality of service both from the seller's side and OLX itself so that consumers feel comfortable, then improve the order delivery system which is thought to be long, and more promotions to the media that are close to potential consumers.

Pengaruh Kemudahan Transaksi Dan Shopping Convenience Terhadap Customer Satisfaction Melalui Keputusan Pembelian Dalam Transaksi Belanja Online (Studi pada Mahasiswa FISIP Undip Pengakses Situs Lazada.co.id) Moch Isnain Damasta; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Current business competition has driven the business manager for fast-moving, creative and anticipatory. This is caused by a change in the system of business competition which make use of technology in the operation of his business. This study discusses the use of the site and the online trading application Lazada.co.id. The purpose of this research is to know the influence between the ease of transactions, shopping convenience, and purchasing decisions towards customer satisfaction. The direct influence of the test results in this research is the ease of transactions, shopping convenience, and purchasing decision proved to be a significant and positive effect toward customer satisfaction. Test results of the other direct influence between the ease of transaction and shopping convenience of purchase also proved to be a positive and significant effect. Indirect influence test results between the ease of transaction against a customer satisfaction through influential buying decision is positive and significant. Whereas indirect influence test results between the shopping convenience towards customer satisfaction through purchasing decisions is also positive and significant effect. Advice to PT. Lazada Indonesia, is expected to respond to complaints from consumers, so that customer satisfaction can be improved.

PENGARUH KERAGAMAN PRODUK DAN E-SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN (Studi pada Mahasiswa Universitas Diponegoro Pelanggan Zalora) Adila Rainy; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Information technology in the era of globalization as it has now developed rapidly. The development of the use of the internet encourages the development of business so that the online trading transactions increases. Zalora is a fashion site that has a lot of market share in Indonesia, which was launched at the end of 2011. Zalora has a collection of more than 500 local, international and designer brands. Zalora customers can shop online with a choice of fashion products ranging from clothing, shoes, and accessories. Zalora is the largest online fashion business in Southeast Asia. The objective of this research is to investigate the direct effect of Product Diversity and E-Service Quality on Repurchase Intention and the indirect effect of Product Diversity and E-Service Quality on Repurchase Intention through Customer Satisfaction among Zalora customers in Diponegoro University. Non Probability sampling with Purposive Sampling used as methodology research for this research. Samples collected as many as 100 respondents of Zalora customers that selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. Based on the result of data analysis by using Warp PLS, it indicates that direct impact of the test result on the research models find out the positive and significant results. Indirect impact of that test result on the research models are also indicate the positive and significant results.Researcher give advice to Zalora based on the lowest recapitulation value given by respondents to the assessment indicators, such as: provide the stock on each size, model and color of the product, improve the Zalora site system that causes customer disruption or failure to transact, provide product photos, product descriptions and product size details accurately, and prioritizes the customer’s shopping experience to fulfill their expectations

Pengaruh Keepemimpinan Dan Motivasi Terhadap Kinerja Karyawan CV. Adhi Baskoro Perkasa Pangkalanbun Putri Indah PR; Hari Susanta Nugraha; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Human resources is one factor that has an important role in improving employees performance. Given the important role of human resources, the company must pay attention to the factors that effect employees performance. One of the application is good leadership, so that employees can be persuaded to work according to standart and put aside their personal interests. And with motivation will also encourage to work more spirit.This type of research is explanatory research and its aimed to testing the influence between leadership and motivation towards employees performance. Population in this research was the employees in CV. Adhi Baskoro Perkasa Pangkalan Bun, the sampling technique used was sensus sampling. Sample in this research were 35 respondents. Yhe analysis technique is linier regression analysis using SPSS (Statistical Package For The Social Science) as a tool.The results showed that leadership and motivation have positive influence towards employees performance. Motivation has the most influence (29,8%) and the second is leadership (11,3%).

IMPLEMENTASI MODEL PEMBELAJARAN PROBLEM BASED LEARNING (PjBL) UNTUK MENINGKATKAN NILAI-NILAI KARAKTER PELAJAR PANCASILA Widayanto Widayanto
Jurnal Perspektif Vol. 15 No. 2 (2022): Jurnal Perspektif
Publisher : Balai Diklat Keagamaan Palembang

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Penlitian Tindakan Kelas (PTK) ini bertujuan untuk mendeskripsikan implementasi project based learning (PJBL) untu meningkatkan nilai-nilai karakter pelajar Pancasila pada murid kelas III MI (Madrasah Ibtidaiyah). Dalam penelitian ini guru bertindak sebagai pelaku pembelajaran sedangkan peneliti sebagai observer. Desain penelitian digunakan model Kemmis dan Mc. Taggart. Pelaksanaan penelitian berlangsung pada tahun pelajaran 2022/2023. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Analisis data berupa deskripsi dan disajikan berupa grafik dan tabel. Diperoleh temuan adanya peningkatan nilai-nilai karakter profil pelajar Pancasila murid pada elemen gotong royong, kreatif, bernalar kritis. Kesimpulan PTK ini model pembelajaran PjBL efektif meningkatkan nilai-nilai karakter pelajar Pancasila murid.

Co-Authors Adila Rainy Agung Budiatmo Akhmad Fauzi Fachreza Benedictus Pascal Kurniawan Bioma Zhahir Dinda Annisa Parasayu Hari Susanta Nugraha Kresno Yudho Wicaksono Manopo Lintang Imania Moch Isnain Damasta Naili Farida Prativi Putri Wulandari Putri Indah PR Rendi Giyanova Widyanto Riko Ashari Risky Shintia Diliani Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Sari Listyorini Sefi Lili Amelia Yulita Ayu Kharisma

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