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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Journal Technology and Implementation Bussines Jurnal Disrupsi Bisnis International Journal of Economics, Management, Business, and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Research Horizon Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen
Ainun Mardhiyah, Ainun
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THE INFLUENCE OF PRICE, SERVICE QUALITY, AND LIFESTYLE ON THE PURCHASE DECISION OF ORNAMENTAL PLANTS DURING THE COVID-19 PANDEMIC: (A Study on Visitors of Madirsan Flower Tourism Village) Diah Pratiwi, Adinda Uci; Mardhiyah, Ainun
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.843

Abstract

Consumer purchase decisions, whether to buy a product or not, are influenced by several key factors, including service quality, lifestyle, and price. This holds true for the current trend of increased ornamental plant purchases, particularly during the pandemic, which has notably boosted sales at the Madirsan Flower Tourism Village. This study's primary objectives were to assess the impact of price, service quality, and lifestyle on the purchasing decisions related to ornamental plants within the Madirsan Flower Tourism Village during the COVID-19 pandemic. Quantitative research methods were employed, with a sample of 100 respondents from the Medan and Deli Serdang regions, selected using the classical formula for sampling. Data were collected via questionnaires using the Likert scale, and the analysis involved instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing through tools like MS Excel and SPSS 23. The findings of this research underscore that price, service quality, and lifestyle all play significant and positive roles in influencing purchasing decisions among the residents of Medan City and Deli Serdang. This suggests that businesses operating within the ornamental plant sector should consider these factors carefully to optimize their strategies, especially in the context of the ongoing pandemic.
EFFECT OF WORK-LIFE BALANCE AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE: (Study on Employees of PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division) Matakena, Selli; Mardhiyah, Ainun; Siregar, Onan Marakali
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.878

Abstract

This study examines the influence of work-life balance and emotional intelligence on employee performance within PT State Savings Bank's Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division, employing a quantitative research approach. The 61 employees in this division serve as the study's population, selected using a nonprobability sampling technique with a saturated sample model. Data collection involves primary methods like observation, interviews, and questionnaires, supplemented by secondary data gathered through library research. Through a series of analytical procedures, including validity and reliability tests, classic assumption tests, multiple linear analysis, and hypothesis testing, the research reveals that both work-life balance and emotional intelligence have significant individual effects on employee performance. Furthermore, when considered collectively, these variables exhibit a substantial influence on employee performance, as indicated by an R value of 0.885 or 88.5%. The adjusted R Square value shows that work-life balance and emotional intelligence can account for 77.6% of the variance in employee performance, while the remaining 22.4% is influenced by unexamined factors.
PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BANK SYARIAH INDONESIA: (Studi pada Bank Syariah Indonesia Kec. Kabanjahe) Tanjung, Ayu Febriyana; Mardhiyah, Ainun
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.441

Abstract

The success of the company is determined by human resources so that companies need to meet the needs of employees so that employees can work productively. Employee productivity is the ability of employees to complete tasks effectively and efficiently. Employee productivity can be influenced by several factors including compensation, work discipline, and motivation. The purpose of this study was to determine how the effect of compensation, work discipline, and motivation on employee productivity at Bank Syariah Indonesia Kabanjahe District. This study uses quantitative research methods with an associative approach. The population in this study were employees of Bank Syariah Indonesia in Kabanjahe District with 35 respondents. Data collection was carried out through distributing questionnaires using the Likert scale data measurement method. Multiple linear regression analysis methods and hypothesis testing using SPSS. The results showed that Compensation has a significant positive effect on Employee Productivity. Work Discipline variable has no effect on Employee Productivity. Work motivation variable has a significant positive effect on employee productivity. Compensation, work discipline and motivation variables simultaneously have a positive and significant effect on employee productivity. The Rsquare value obtained is 0.281. This means that 71.9% is influenced by other variables not included in this study.
PENGARUH HARGA, PENANGANAN KOMPLAIN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN PAKET PADA PT POS INDONESIA (PERSERO) KANTOR CABANG TEBING TINGGI Rahmadana, Risky; Mardhiyah, Ainun
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 5 (2023): September 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i5.530

Abstract

This study was conducted with the aim of analyzing the impact of certain variables, namely price, complaint handling, and brand image, on decisions to use package delivery services within PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. This research adopts a quantitative approach with associative research methods to understand the relationship between these variables. Sampling was carried out using purposive sampling technique, where 90 respondents were selected as samples representing the research population. Through data analysis, the results showed that price, complaint handling, and brand image have a significant influence both partially and simultaneously on the decision to use package delivery services at PT Pos Indonesia (Persero) Tebing Tinggi Branch Office. Thus, these findings illustrate that the variables of price, complaint handling, and brand image together have an important role in shaping decisions to use package delivery services. The results of this study can help PT Pos Indonesia (Persero) Tebing Tinggi Branch Office in improving marketing strategies, especially in setting prices, improving complaint handling, and strengthening brand image. This aims to increase user choice of the company's package delivery services.
PENGARUH BRAND AMBASSADOR TWICE, KUALITAS PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (STUDI PADA MAHASISWA DI KOTA MEDAN) Azzura, Nurul; Mardhiyah, Ainun
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 6 (2023): November 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i6.569

Abstract

One of the needs that has been considered important in today's era is the need for skin care. One of the famous skincare brands is Scarlett Whitening. Seeing the rise of skin care and beauty manufacturers, the Scarlett Whitening brand carried out a business strategy by attracting South Korean girl group TWICE as a brand ambassador. This study aims to determine the influence of TWICE's brand ambassador, product quality, and brand trust on purchasing decisions on Scarlett Whitening products with a research on students in the city of Medan. The influence of the three independent variables on the dependent variable is processed and analyzed partially and simultaneously. The form of research used in this study is quantitative research. Research sampling using purposive sampling techniques with 100 respondents as samples. The primary data of this study were obtained by distributing questionnaires, and secondary data were obtained from literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results showed that TWICE's Brand Ambassador variable had no effect on the Purchase Decision variable. Meanwhile, Product Quality and Brand Trust variables have a significant effect on Purchasing Decisions. In the simultaneous test, the three independent variables had a significant effect together on the Purchase Decision variable with a Ftable value of 2.70 (52.726 > 2.70) and a Sig. value of 0.000 < 0.05 and an influence level of 61.1% and the remaining 38.9% was influenced by factors outside this study
PENGARUH PENERAPAN EXPERIENTIAL MARKETING STRATEGY DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Junction Cafe Medan) Ningrum, Safelinda Setya; Mardhiyah, Ainun; Simanjorang, Feronica
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v1i2.9557

Abstract

Penelitian ini dilatarbelakangi oleh ketatnya persaingan dalam industri kuliner sehingga para pelaku usaha didorong untuk menerapkan beragam strategi untuk menarik minat konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan kepuasan pelanggan yang diterapkan oleh Junction Café terhadap loyalitas pelanggan. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi didalam penelitian ini adalah pelanggan Junction Café dan sampel yang diambil sebanyak 100 responden. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Metode pengumpulan data menggunakan metode kuesioner yang diukur dengan menggunakan skala Likert. Metode analisis yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, analisis korelasi berganda, dan uji hipotesis dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh experiential marketing dan kepuasan pelanggan terhadap loyalitas pelanggan dengan taraf signifikan sebesar 0,000. Hasil penelitian ini juga menunjukkan bahwa variabel independen experiential marketing dan kepuasan pelanggan secara bersama-sama dapat menjelaskan variabel dependen yaitu loyalitas pelanggan sebesar 43,9%.
PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEAMANAN TERHADAP MINAT PENGGUNAAN E-MONEY DI KALANGAN GENERASI MILLENIAL Adinda; Mardhiyah, Ainun
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v1i2.11217

Abstract

Technological advances in payment systems are slowly shifting the role of cash as a means of payment to more efficient and economical forms of non-cash payments. Therefore, the development of the use of non-cash payment instruments needs serious attention. This study aims to determine how the Effect of Perceptions of Ease and Perceptions of Security on Interest in Using E-money. This study uses quantitative research methods with an associative approach. The population in this study were e-money users in the Medan Baru District area. The results showed that the Ease of Perception had a positive and significant effect of 27.1% on Interest in Using E-money and Perception of Security had a positive and significant effect of 40% on Interest in Using. Based on calculations with the coefficient of determination, the R value is 81.9%, which indicates that the relationship between perceived convenience and perceived security on interest in using e-money is quite close. The Rsquare value of 0.671 indicates that 67.1% of the Usage Interest variable can be explained by the Ease of Perception and Perception of Security. While the rest is influenced by other variables not examined in this study.
Pengaruh Shopping Lifestyle, Online Customer Review dan Price Discount terhadap Impulse Buying (Studi pada Pengguna Tiktok di Kota Medan) Conita, Tiara; Mardhiyah, Ainun
Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i3.40386

Abstract

Internet technology is currently experiencing rapid development. The human need to access something can now be made easier through internet-based information searches. This situation is in accordance with the human desire to obtain information quickly and easily. With the internet, many people now switch shopping from offline to online. The form of research used in this research is quantitative research with an associative approach. Sampling was carried out through non-probability sampling with purposive sampling technique with 100 respondents as samples. Primary data used in this research was obtained by distributing questionnaires directly, while secondary data was obtained through literature study. The data analysis methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The results of the research conducted show that the variables shopping lifestyle (X1), online customer reviews (X2) and price discounts (X3) have a significant effect on impulse buying (Y) and all independent variables simultaneously (simultaneously) influence impulse buying (Y).
EFFECT OF TEAM WORK AND FINANCIAL COMPENSATION ON EMPLOYEE PERFORMANCE AT CV. BIN HAM MANDAILING NATAL Nurfatimah; Mardhiyah, Ainun
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 1 (2022): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.455

Abstract

This study aims to determine and analyze how the influence of team work and financial compensation on employee performance at CV. Bin Ham Mandailing Natal. This study uses the associative method with a quantitative approach. The sample in this study were all employees of CV. Bin Ham Mandailing Natal as many as 35 respondents. The data analysis method used is validity and reliability test, classical assumption test, multiple linear regression analysis test, hypothesis test through T test and F test, and coefficient of determination test. Based on the results of the study, it was discovered that the Team Work had a partial effect on employee performance, this was evidenced by the value of Tstatistic (3,659) > Ttable (2,036). While the financial compensation variable has a partial effect on employee performance, this is evidenced by the value of Tstatistic (3,464) > Ttable (2,036). Based on simultaneous testing, the employee performance variable has a simultaneous effect on Team Work and financial compensation with the Fstatistic 19,352 > Ftable (3,294), and the R value is 0,740 and the Adjusted R Square in this study is 0,547 while the remaining 45,3% influenced by other factors beyond the study.
Pengaruh Citra Perusahaan dan Kualitas Layanan M-Banking Terhadap Kepuasan Nasabah Bank BRI (Studi Pengguna BRImo kota Medan) Kristina H. Lumbanraja, Berkat; Mardhiyah, Ainun
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2024)
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fkdmgd98

Abstract

Marketing is one of the main activities carried out by entrepreneurs in their efforts to maintain the survival of their business and to develop the company and to obtain maximum profit or profit. Bank BRI in its marketing certainly utilizes technological developments to launch mobile banking (BRImo) to get customer satisfaction and improve the company's image and service quality to match customer desires and expectations. The company's image and service quality can be in the form of satisfying service, working well and quickly, the BRImo application is easy to access and use, and BRI banks are skilled in serving the needs of customers. The purpose of this study was to analyze how the influence of corporate image and M-Banking service quality on the level of customer satisfaction of BRI bank BRImo users in Medan city.  The influence between corporate image and M-Banking service quality will be analyzed partially and simultaneously on the level of customer satisfaction. The research method is quantitative with an associative approach.  Sampling was done through purposive sampling technique using 100 respondents as samples. The results of this study indicate that the corporate image variable (X1), and the quality of M-Banking services (X2) have a simultaneous (joint) effect on the customer satisfaction level variable (Y) with an Adjusted R Square value of 0.806, it can be concluded that 80.6% of the customer satisfaction level variable can be explained by the corporate image and M-Banking service quality. In conclusion, Bank BRI needs to maintain and improve its corporate image and continue to improve the quality of M-Banking services to ensure continuous customer satisfaction.
Co-Authors Adinda Alfina, Shinta Rizki Azzura, Nurul Conita, Tiara Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Matakena, Selli Megawati, Lydia Ningrum, Safelinda Setya Nurfatimah Pangaribuan, Ferina Angela Rahmadana, Risky Safrin, Feby Aulia Siahaan, Josepin Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Tanjung, Ayu Febriyana widya astuti Yance