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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Media Mahardhika ABDIMAS SILIWANGI Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi GREENOMIKA Indonesian Community Journal Journal Islamic Business and Entrepreneurship / JIBE International Journal of Economics and Management Research Journal of Science and Social Development EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Achmad Zaki
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : ABDIMAS SILIWANGI

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Strategi pengembangan usaha mikro kecil dan menengah berbasis ekonomi kreatif Achmad Zaki
Abdimas Siliwangi Vol 6, No 1 (2023): Februari 2023
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v6i1.16236

Abstract

This community service activity aims to:The implementation of community service is located at UPN Veteran Surabaya, the target of implementing the service is participants in the Nusantara Module program MBKM (Freedom Learning Campus Merdeka) UPN Veteran East Java Surabaya in the archipelago module activities. The method used in this community service activity is to use the extension method as an effort to increase the awareness of the participants in the Nusantara Module MBKM program on the development of micro, small and medium enterprises based on a creative economy by utilizing digital marketing. Evaluation is carried out by looking at the level of success of the activity starting from the beginning of the activity, the process of the activity to the achievement of the activity by asking for advice and input in the form of testimonials from all activity participants. The results show that there is an increase in theoretical knowledge and practice of developing creative economy-based learning SMEs. This matterefforts to increase the awareness of participants in the Nusantara Module MBKM program on the development of creative economy-based MSMEs by utilizing digital marketing
Co-Authors Achmad Wicaksono Achmad Wicaksono Bella Cornelia Tjiptady Cynthia Eka Violita Doni Teguh Wibowo Edita Rachma Kamila Faris Eka Wahyudi Fiolita Nidiana Inayah Nuzulil Rahma iskandar, Yusuf Jeziano Rizkita Boyas Laily Muzdalifah Lily Oktavia Lily Oktavia Lutfiyatul Izzah M Hidayatul Tamyis Moch. Abdul Ghofar Muhafidhah Novie Nafia Ilhama Qurratu’aini Puri Setioningtyas Widhayani Puri Setioningtyas Widhayani Ridha Nabila Sinollah Suharyanto Suryaman Taqwanur Yusuf Iskandar Yusuf Iskandar