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Sri Suryoko
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Economics, Econometrics & Finance

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THE INFLUENCE OFWORD OF MOUTH, BRAND IMAGE, AND PRODUCT ATTRIBUTES ON BLACKBERRY PRODUCT PURCHASING DECISIONS. Arni Saraswati; Sri Suryoko; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.194 KB) | DOI: 10.14710/jiab.2016.11322

Abstract

Research it is based on a decrease in the sale of blackberry in the last three years. Many factors that must be considered in the decision to buy a product for consideration in decision making. The purpose of this research is: to analyze the influence of word of mouth , brand image, and product attributes on Blackberry product purchasing decisions. This type of research is explanatory type . In this study will explain the influence between the variables to test the hypothesis . The population in this study were all students Fisip Undip . Sampling technique using purposive sampling , namely Fisip Undip student who uses a Blackberry mobile phones . The sampling technique using the formula lameshow, so the sample amounted to 96 respondents . The results showed that word of mouth , brand image and product attributes have a positive and significant influence on purchasing decisions Blackberry products . This is evidenced by test F statistics that indicate 119,559 F count > F table 2,70. The advice given is a Blackberry product companies must constantly innovate by adding features products that are more practical , effective , and expressive .
PENGARUH LABELISASI HALAL, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUSAN PELANGGAN (Studi pada Konsumen Kosmetik Sariayu di Kota Semarang) Novie Putri Anggraini; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.741 KB) | DOI: 10.14710/jiab.2018.21052

Abstract

The cosmetics industry in Indonesia is currently growing rapidly. Cosmetics is an alternative choice that can be used by consumers to meet the secondary needs and to beautify themselves. Sariayu is one of the products that have been labeled halal. With the diverse selection of cosmetic products in Indonesia provides an opportunity for consumers to evaluate and choose which products to buy that ultimately trigger the occurrence of brand switching. The purpose of this study is to examine the direct and indirect effects of halal labeling, price, product quality, customer satisfaction and customer loyalty. This type of research is explanatory research, with a sample of 100 female respondents in Semarang city who use cosmetic products at least one year. Sampling technique using p urposive sampling. Were collected through questionnaires. Data analysis method used by Partial Least Square (PLS) analysis, mediation / intervening test by using Variance Accounted For (VAF) and Fit Model Indicator by using WarpPLS 6.0 Application. Based on the results of calculation analysis WarpPLS can be explained that the results of direct impact test between halal labeling, price, product quality to customer satisfaction in this research model showed the results of positive and significant influence. The result of direct impact test between halal labeling, price, product quality and customer satisfaction to customer loyalty in this research model show result of positive and significant effect. The result of indirect effect test between halal labeling, price and product quality to customer loyalty through customer satisfaction also show the result of positive and significant influence. The influence of customer satisfaction as the mediating variable in this research model is parsial mediation. Suggestions include improving the quality of the product to make the durability of cosmetics more durable, keep innovating related product packaging to be more attractive and able to protect the product well.
Co-Authors Anggun Setya Ningrum Annisa Nur Rahma Muliati Arni Saraswati Asih Fatmawati Bagus Jarot Kurniawan Bagus Prasetyo Danang Kukuh Argitama Denny Aditya Rachman Devi Widyana Wulan dina setyowati Erwin Dwi Purnawan Farizka Sitta Pratiwi Febri Mindi Nurani Fitriyana Rahmawati Kusuma Putri Hani Rahma Ardhani Kharisma Nur Aini Krisna Nur Huda Leni Purnita Sari M. Boing Norta Ellyandi Mahyarani Tiara Ghassani Martha Oktavia Mia Eka Arianti Muhammad Adi Wibowo Ngatno Ngatno Nina Rahma Sari Novie Putri Anggraini Qurrota Ayun Risko Putra Robiul Hasanah Sarahnadia Sarahnadia Sari Listyorini Suci Dwi Pangestu Sudharto P Hadi Warastra Adhi Ramadya Widiartanto Widiartanto Zulfikar Akbar Sulistya