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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS DAN SEPATU CHARLES & KEITH (Studi Kasus Konsumen Charles & Keith Paragon Semarang) Asih Fatmawati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Fashion world is an interesting and important world for most women. Fashion itself is used with various purposes such as, to show identity of the wearer. Charles & Keith is one of the supporting Fashion in the world and it also operates in Semarang. In the last three years Charles and Keith in Semarang has decreased sales in 2014-2016. The Purpose of this research was to know the influence of brand image, product quality, and price on the purchasing decisions of Charles & Keith consumers in Paragon Semarang. The type of this research is Explanatory research. The sampling technique used Accidental Sampling method. The number of samples were taken as many as 100 respondents. The data were analyzed through validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test with SPSS program. Based on the analysis, shows that the brand image of Charles & Keith is in the "good" category. The brand image had a positive effect on purchasing decision and had contribution of 17,6%. Product quality is in the "good" category, Product quality had a positive effect on the purchasing decision and had contribution 23,4% on purchasing devision. The Price is in the “expensive” category , The price had a positive effect on the purchasing decision and had contribution 21,4% on purchasing decision. The Suggestions in this study is first, the company is expected able to maintain and improve the image better by strengthening of quality which have good, so still consumer feel proud to the wearer. Second, discount programs can be applied in pricing regulation to improve purchasing decisions.

PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING (Studi Pada Sentra IKM Tenun Ikat Troso Kabupaten Jepara) Mia Eka Arianti; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

This study purposed to determine the effect of entrepreneurial orientation and market orientation on competitive advantage. The research used explanatory research. The data was collected by questionnaire that used purposive sampling technic. 88 respondents were sample in this research who had been selected by specified criteria. Data analysis used validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, significance of the t test, and F test precessed by IBM SPSS version 21.0 program. The results showed that partially there was a positive effect on entrepreneurial orientation at competitive advantage and the positive effect on market orientation at competitive advantage; while simultaneously the positive effect on entrepreneurial orientation and market orientation at competitive advantage. The effect of entrepreneurial orientation on competitive advantage was greater than the effect of market orientation on competitive advantage. Suggestions in this research were crafters must increase courage in making decisions, take advantage of existing market opportunities with new innovations, increase references and create different motives from competitors so that products have their own characteristics and are not easily imitated by competitors so can increase competitive advantage in Medium Small Industry Tenun Ikat Troso.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA RUMAH MAKAN WAJAN MAS KUDUS) Denny Aditya Rachman; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

The development and competition of the culinary services business is increasing rapidly. They compete in providing the best service to retain their customers. This research was conducted on Rumah Makan (RM) Wajan Mas Kudus. From sales data of RM Wajan Mas Kudus it can be found that there are fluctuations of sales and amount of RM Wajan Mas Kudus consumer’s complaints related service quality and food delicacy. As a company that engaged in service sector, RM Wajan Mas Kudus must provide good service to its customers, good service is equal with price according to what is given by RM Wajan Mas Kudus.This study aims to determine the effect of service quality (X1) and price (X2) on consumer purchasing decisions (Y) on RM Wajan Mas Kudus. Type of research that used is explanatory research with data collection methods using interviews and data collection tools using questionnaires with a sample of 100 respondents RM Wajan Mas Kudus customers using the Purposive Sampling method. The analysis technique used are validity test, reliability test, simple linear regression, multiple linear regression, t test, and F test with SPSS 16.From the result of research indicate that service quality have strong influence to purchasing decision equal to 61,4%, while price influence strong enough to decision of purchase equal to 34,3%. It shows that service quality variable to purchase decision variable has higher influence than price variable.Researcher suggests to improve purchase decision is to improve the service quality of RM Wajan Mas Kudus which is considered important by the service user but still get less attention from the company, such as the willingness of employees in serving the needs of the consumers, provide a clear menu list, the willingness of employees in serving each complaint, friendliness and courtesy of employees to consumers, as well as recognizing consumers as customers.

PENGARUH BRAND EQUITY DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS (Studi pada Konsumen PT. New Ratna Motor di Kota Semarang) Febri Mindi Nurani; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

PT. New Ratna Motor sebagai ATPM mobil Toyota di daerah Jawa Tengah dan DIY juga masuk ke segmen hatchback. Toyota meluncurkan merek Yaris untuk merambah pasar mobil hatchback. Hasilnya Toyota Yaris berhasil menjadi salah satu merek yang mendominasi mobil segmen hatchback di Indonesia setelah Honda Jazz. Selama 3 tahun berturut-turut dari tahun 2013-2015 penjualan Toyota Yaris mengalami pergerakan yang fluktuatif. Penjualan Toyota Yaris pada tahun 2014 mengalami penurunan hingga 17,57%. Penelitian ini dilakukan untuk mengetahui pengaruh brand equity (X1) dan kualitas produk (X2) terhadap keputusan pembelian (Y) mobil Toyota Yaris di PT. New Ratna Motor Semarang. Tipe penelitian ini adalah explanatory research, dengan responden sebanyak 87 responden yang membeli dan menggunakan mobil Toyota Yaris. Pemilihan sampel pada penelitian ini menggunakan nonprobability sampling. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui wawancara dan kuesioner. Metode analisis data yang digunakan menggunakan uji validitas, uji realibilitas, tabulasi silang, korelasi, koefisien determinasi, regresi sederhana, regresi berganda, uji t dan uji F dengan menggunakan aplikasi SPSS. Hasil penelitian menunjukan bahwa variabel brand equity memiliki pengaruh yang signifikan terhadap keputusan pembelian mobil Toyota Yaris sebesar 47,8%. Variabel kualitas produk juga memiliki pengaruh signifikan terhadap keputusan pembelian mobil Toyota Yaris sebesar 39,6%. Variabel brand equity dan kualitas produk memiliki pengaruh secara bersama-sama terhadap keputusan pembelian sebesar 54,1%. Berdasarkan hasil penelitian dapat disimpulkan bahwa persepsi konsumen tentang brand equity dan kualitas produk dalam kategori kuat dan baik serta keputusan pembelian yang tergolong cukup tinggi. Maka perusahaan disarankan untuk memperkuat brand equity dengan cara meningkatkan strategi pemasaran terutama pada peningkatan kualitas produk mobil Toyota Yaris.

Pengaruh Store Image, Store Atmospherics, dan Store Theatrics Terhadap Keputusan Pembelian pada Kedai Amarta Semarang Leni Purnita Sari; Sri Suryoko; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

The development of more modern area make a change for trend or lifestyle in society. Modern society who came in to restaurant or cafe is not only for enjoying the food and drink, but also to enjoying the atmosphere who created by the cafe. this makes business people in culinary business should consider store environment at his cafe or restaurant.Creativity restaurant in creating attractive store environment would be added value. Store environment created by the restaurant to be one factor in encouraging of purchase decision. The store environment included store image, store atmospherics, and store theatrics. T This research was conducted as the sales at Kedai Amarta Semarang continued to fluctuate from 2010-2013, so we have to know store image, store atmospherics, and store theatrics influence the purchase decision.The purpose of this study is to find out the influence of store image, store atmospherics, and store theatrics to the purchasing decision at Kedai Amarta Semarang. The type of researh is explanatory research. Interviews with questionnaire were adopted for data collection in this study. Hundred people were employed as respondent by purposive sampling technique. The respondents were visitors Kedai Amarta Semarang who have made a purchase of at least two times.The research results showed that store image, store atmospherics, store theatrics influenced on purchase decisions, partially or simultaneously. The results obtained by analyzing the primary data with validity test, reliability test, crosstab analysis, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and a significance test (t and F) using SPSS for Windows version 15,0.Based on the results, the researcher suggests that Kedai Amarta management need to improve service, maintain the quality of food and drink , increase the variety of the menu, increase the variety of types of music played, increase the availability of the parking area, change the decor theme appropriate the present moment, and update the program promotion.

PENGARUH GAYA HIDUP (LIFESTYLE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pelanggan Peacockoffie Semarang) Suci Dwi Pangestu; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The rapid growth of coffee shops within a few years makes the competition tighter. Consumer behavior in decision-making is influenced by several factors such as lifestyle and price. Peacockoffie is one coffee shop that is known in Semarang city. The problem in this research is the price increases that is carried out by Peacockoffie in 2014 resulting in a decrease amount of daily transactions amid growing coffee shop in the city of Semarang. The result shows that the lifestyle and the price have positive and significant impacts upon decision of purchasing. It can be seen from the outcome of simple linier regression of lifestyle towards decision of purchasing and t test. From those two variables (lifestyle and price) that had been partially and simultaneously analyzed, the coefficient of price is higher than lifestyle coefficient. In details, price has the biggest impact towards the decision of purchasing the products of Peacockoffie Semarang, reaching the number 0,288, compared with lifestyle that only get 0,057. The coefficient of determination (R2) of lifestyle and price is 19,6%. This means 19,6% of purchasing decision can be explained by those two variables, while the other 80,4% can be explained by another variable. The suggestions that can be given to increase the purchasing decision is that Peacockoffie should establishes standard operating procedure (SOP) in service and product presentation.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Sriwijaya Air Rute Semarang-Jakarta) Risko Putra; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research was motivated by the needs of the people are increasing, including in the field of transport. Air transport is one of the most demanding public transport at this time. Sriwijaya Air as one of the companies engaged in the air transport services will always give the best of everything in order to create customer satisfaction. But from 2012 to 2015 decline in the number of passengers Sriwijaya Air. This indicates the performance of Sriwijaya Air is decreased and result in the decreased levels of customer satisfaction and customer loyalty followed by a decrease in the level of Sriwijaya Air. The purpose of the researchis to determine the influence of price and service quality to customer loyalty, through customer satisfaction of Sriwijaya Air customer route Semarang-Jakarta. The sample in this research were 100 respondents with the sampling technique purposive sampling. The analysis used in this research is the path analysis using with SPSS program 20.0, which previously tested the validity and reliability, coefisien correlation, coefisien determination, simple linear regression and multiple linier regression, and tested the significance. The results showed that price and quality service partially affects customer satisfaction and customer loyalty. And simultaneously also showed that the price and quality service affects customer satisfaction and customer loyalty. Variable quality service gives greater influence on customer satisfaction and customer loyalty of the variable price.

Pengaruh Komitmen Organisasi, Kompensasi, dan Lingkungan Kerja terhadap Kinerja Karyawan PT Schlumberger Geophysics Nusantara Jakarta Farizka Sitta Pratiwi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Any company of any kind of business, requires human resources who have the ability to think, act and be skilled in the face of business competition. For that, the company is required to improve the quality of resources resulting in increased employee performance and at the same time can contribute to the improvement of company performance. As an International based company, employees of PT Schlumberger Geophysics Nusantara Jakarta IT Analyst in serving their customers are required to perform well. But from the performance data obtained, employee performance cycle of IT Analyst fluctuate. Therefore, this study aims to determine the positive influence between organizational commitment, compensation and work environment on employee performance.Sample in this research is employee of IT Analyst section amounted to 30 with census method. Data collection method in this research is with questionnaire. This research was conducted by using multiple linear regression analysis and simple. The result of research shows that there is positive and significant influence between each variable of organizational commitment to employee performance, and there is influence and significant between work environment variable to employee performance and there is negative and not significant influence between variable of compensation to employee performance.Suggestions from researchers is the company must be able to maintain the commitment of employees and the work environment by way of bonding among employees. In addition, the company must also pay attention to bonus rations provided by employees, especially the IT analysts, can be transferred through additional facilities - facilities provided for employees.

PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN BAGIAN SERVICE DEPARTEMENT PADA PT ASTRA INTERNATIONAL, Tbk - DAIHATSU BRANCH OFFICE SEMARANG Warastra Adhi Ramadya; Sudharto P Hadi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This study is about the Work Environment Influence and Compensation Section on Employee Satisfaction Services Department at PT Astra International, Tbk - Daihatsu Branch Office Semarang. This research was done due to the problems related to employee’s satisfaction predicted caused by the work environment and compensation . The objective of this study was to determine the influence of the work environment and compensation to employee satisfaction both partially and simultaneously. With this research, it can be taken a policy about work environment and compensation so that the company's goals can be achieved with optimal.The type of research is explanatory research. The population in this study were employees of the service department both general service and body repair as many as 40 people. Sampling technique used is the census so that the entire population is used as a sample. Thus technique sample used as many as 40 people. Data collection techniques are, interview and observation. The results of this study showsthatwork environment and compensation influenced on job satisfaction, partially or simultaneously. The result obtain by analyzing data with validity test, reliability test, t test, F test, the coefficient of determination and regression analysis. Calculations in this study using SPSS for Windows. Advice given is the company should maintain and improve the work environment that is both the physical environment, this is done by modulating the temperature in the work room so that it can support employees in work, set the level of noise, coloration that gives a fresh impression, relations between employees the fraternal relations between superiors and subordinates who can run well. Compensation is considered both direct and indirect compensation so that employees will be more satisfied in their work and performance will increase. Similar studies will be needed to add the variables apart from existing variables such as leadership, organizational culture, organizational commitment, work culture and work motivation that research on job satisfaction have become more perfect.

PENGARUH BRAND EQUITY TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE PADA STARBUCKS COFFEE DI KOTA SEMARANG Krisna Nur Huda; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

The phenomenon of the rapid growth of coffee shops has evolved into a lifestyle in community. Starbucks Coffee is a coffee shop from the United States whose outlets always grow from year to year. However, a faster growth of outlets is not followed by declining the brand survey results of the Starbucks Coffee in 2015-2017. Starbucks sales in Indonesia also tend to fluctuate is no exception in Semarang City.This study aims to determine the influence of Brand Equity on Repurchase Intention through Brand Preference as an intervening variable. The result of the research shows that Brand Equity has positive and significant correlation to Repurchase Intention with number of regretion 0.202, while Brand Preference has positive and significant correlation to Repurchase Intention with number of regretion 0.306. Brand Preference variable in this research is able to mediate Brand Equity relationship to Repurchase Intention with p-value 0.000. The conclusion of this study proves that with the existence of Brand Preference, then repurchase intention will appear. Furthermore, in order to create Brand Preference, the strength of Starbucks Coffee Brand Equity in Semarang City needs to be improved which then will bring up the Repurchase Intention. Suggestions that can be given to increase repurchase intention in Starbucks Coffee at Semarang City should conduct price adjustment evaluation and add form of promotion for customers.

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