Article Per Year (5 Year)
p-Index From 2019 - 2024
2.339
P-Index
This Author published in this journals
All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Manager : Jurnal Ilmu Manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Procuratio : Jurnal Ilmiah Manajemen Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Perjuangan (JUMPER) EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset (JIMBE) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Arif Arif
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Manager : Jurnal Ilmu Manajemen

 1 
Analisis Strategi Pemasaran Minimarket AD Mart di Kota Tasikmalaya Arif Arif; Depy Muhamad Pauzy
Manager : Jurnal Ilmu Manajemen Vol 5, No 3 (2022)
Publisher : feb@uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/manager.v5i3.7926

Abstract

This study aims to determine the analysis of AD Mart minimarket marketing strategy in Tasikmalaya City. This research uses qualitative research with data collection from interviews, direct observation, and documentation. Data analysis technique through triangulation. The results of research that has been carried out at AD Mart minimarkets show that there is no specific grouping of consumers in the market segmentation carried out by AD Mart in Tasikmalaya City. AD Mart's target market is in accordance with the company's mission, namely serving various groups of consumers and the market position of serving consumer needs by prioritizing "Cheap Shopping". The mix strategy applied is good enough but there are several aspects that need to be improved, namely in terms of promotion and availability of stock
Co-Authors Andri Kusmayadi Arga Sutrisna Barin Barlian Depy Muhamad Pauzy Divia Oktora Dudu Risana Fitriana Fitriana Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Kusuma Agdhi Rahwana Nadia Kurnia Rachmawati Pinanti Sandra Sri Rahayu