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La Ode Abdul Manan

Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Author-ID : 5431583

Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA WAROENG X-BRO DI KOTA KENDARI Salianto .; La Ode Abdul Manan; Rasidin Utha
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

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Penelitian ini bertujuan untuk mengetahui strategi pemasaran dalam meningkatkan penjualan pada Waroeng X-Bro di Kota Kendari. Penelitian kualitatif ini menggunakan studi kasus deskriptif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah analisis kualitatif model interaktif.Hasil penelitian menunjukkan bahwa strategi pemasaran dalam meningkatkan usaha penjualan yang dilakukan Waroeng X-Bro di Kota Kendari adalah strategi bauran pemasaran dengan menggunakan strategi produk makanan dan minuman yang dibutuhkan oleh konsumen, strategi harga yang bersaing dengan nilai rata-rata yang rendah dan mudah terjangkau oleh konsumen, Waroeng X-Bro melakukan strategi promosi bersama perusahaan mitra untuk menaikan minat konsumen di Waroeng X-Bro dan strategi tempat dimana Waroeng X-Bro mendirikan tempat usaha di pusat keramaian serta menyiapkan tempat duduk yang nyaman dan tempat parkir gratis bagi pelanggan.

ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN TOKO KOSMETIK GAYA BARU Muh Zabir Zainuddin; La Ode ABdul Manan; Sri Wahyuni K
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

In the current era of globalization, providing good service satisfaction is an asset for organizations and companies, in realizing this desire is not easy, because many are playing in a company market, the tastes of one customer and another are also different, competition in all sectors the Indonesian economy, specially services that are very close to the community. The company will succeed in obtaining customers in numbers which, if judged to be able to provide service satisfaction for customers. Increased competition and the number of competitors that require business actors to always pay attention to the needs and desires of consumers and try to meet consumer expectations by providing more satisfying than what competitors do in improving service quality, according to Zeithaml and Bitner (2004), there are 5 dimensions of service quality. that must be considered include physical evidence, reliability (trust), responsiveness (responsiveness), assurance (guarantee), empathy (empathy). By paying attention to the 5 dimensions of service quality, it is expected that consumers will be satisfied. This study aims to determine the effect of service quality on customer satisfaction (a case study on a new style cosmetic shop in Baruga Market). This study uses quantitative methods, with a sample of 30 respondents. Data collection techniques: questionnaires and interviews. After the data is obtained, testing the data, presenting the data, and drawing conclusions. The results of this study indicate that service quality affects customer satisfaction, the better the service quality, the higher customer satisfaction.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN SEKTOR PERBANKAN PERIODE 2016-2020 Sahyunu Sahyunu; La Ode ABdul Manan; Resi Aprianti
Sultra Journal of Economic and Business Vol 2 No 2 (2021): Edisi Oktober 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the influence of factors that affect the financial performance of the banking sector listed on the Indonesia Stock Exchange for the 2016-2020 period. The sample in this study is 10 sample companies that meet the criteria for sampling. The analytical tool used is multiple linear regression analysis.The results of the study found that simultaneously CAR, NPL, BOPO and LDR had a positive and significant effect on financial performance. Partially CAR has a positive and significant effect on financial performance, NPL and BOPO have a negative and significant effect on financial performance and LDR has no significant positive effect on financial performance.

PENGARUH KUALITAS LAYANAN ONLINE TERHADAP KEPUASAN MASYARAKAT Sahyunu Sahyunu; La Ode ABdul Manan; Umi Nunung Intan Puji Astuti
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Pada masa pandemi Covid – 19 yang telah melanda selama kurang lebih setahun terakhir, yang mewajibkan semua orang untuk tetap di rumah dan mematuhi protocol kesehatan yang berlaku. Hal ini dapat menghambat proses kerja (pelayanan public) karena tidak bisa untuk pergi bekerja. Oleh karena itu instansi pemerintahan dituntut untuk memberikan sebuah inovasi dalam pemenuhan kebutuhan masyarakat akan pelayanan publik yang normal seperti biasanya. Dalam hal ini, pelayanan publik secara online sangat dibutuhlan, oleh karena itu, dalam instansi kantor Kelurahan Wundudopi Kec. Baruga Kota Kendari memberikan pelayanan secara online yang umumnya pengurusan administrasi seperti surat keterangan Domisili, surat keterangan tidak mampu, surat keterangan belum menikah, surat keterangan usaha, surat keterangan SKCK, surat keterangan kematian, surat keterangan domisili yayasan, surat keterangan sudah menikah, surat keterangan orang terlantar, dan surat keterangan lainnya. Layanan publik tersebut dapat diakses secara online dalam Layanan LAIKA Kendari. Penelitian ini bertujuan untuk mengetahui Apakah kualitas layanan Online berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kel. Wundudopi Kec. Baruga Kota Kendari. Penelitian ini menggunakan teknik analisis data regresi linear sederhana dengan menggunakan program SPSS versi 23.0 for Windows. Penentuan jumlah sampel melalui teknik accidental sampling, sebanyak 70 responden. Hasil analisis membuktikan kualitas layanan online berpengaruh positif dan signifikan terhadap kepuasan masyarakat.

ANALISIS KINERJA KEUANGAN ALOKASI DANA DESA La Ode ABdul Manan; Asri Djauhar; Nurlela Nurlela
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Financial Performance Analysis of Village Fund Allocation (Study in Lahunggumbi Village, Pondidaha District, Konawe Regency). This study aims to determine how well the financial performance of village fund allocations is based on the effectiveness ratio and growth ratio in Lahunggumbi Village, Pondidaha District, Konawe Regency. The type of research used in this research is quantitative. The data processed is the Village Fund Allocation Financial Report in the Village Revenue and Expenditure Budget from 2018 to 2020. The data collection techniques used are documentation techniques and library techniques. The data analysis technique used in this research is quantitative with the formula: Effectiveness Ratio and Growth Ratio. The results showed that in general the financial performance of the Lahunggumbi Village Government, Pondidaha District, Konawe Regency was good in managing the Village Fund Allocation finance. This can be seen from the calculation results of the Effectiveness Ratio categorized as Effective or Good, because the average effectiveness is 100%. While the Growth Ratio grew positively or well, because the average Village Fund Allocation Income Growth Ratio was 18,4% and the Village Fund Allocation Expenditure Growth Ratio was 18,4%.

ANALYSIS OF FACTORS AFFECTING INTEREST IN BUYING 5 KG LPG AT PT. TWO PUTRI LATJINTA KENDARI Asri Djauhar; Jumria Ningsi; Zainuddin Zainuddin; La Ode ABdul Manan
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the factors that influence buying interest in 5 kg LPG at PT. Two Princesses of Latjinta Kendari. The sample in this study were 40 respondents who used and purchased 5 kg LPG gas cylinders at PT. Two Princesses of Latjinta Kendari. This study uses multiple linear regression analysis as an analytical tool. The results of the study found that partially price, promotion and service quality had a positive and significant effect on buying interest. Simultaneously price, promotion and service quality have a positive and significant effect on buying interest.

PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA APOTEK UHO KENDARI Muh Zabir Zainuddin; La Ode ABdul Manan; Sahyunu Sahyunu; Suyuti HM; Ridha Taurisma Lajaraia; Ifin Naim
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square). The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK VIVA KOSMETIK Muhammad Zabir Zainuddin; La Ode Abdul Manan; Hertia Hertia
Sultra Journal of Economic and Business Vol 3 No 2 (2022): Edisi Oktober 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Skin care or skincare has started to become a necessity due to the urge to have a better appearance. One of the cosmetic industries that has been successfully introduced to the wider community and still survives to this day is Viva Cosmetics. Viva cosmetics have a lower price, have a good brand image and are widely used by Indonesian women. Consumers today are very critical in choosing to buy a product. The purchase decision is one of the consumer's choices to determine the choice of something they want. The demand for an increasingly quality product makes every company compete to improve the quality of its products in order to maintain the brand image of the products they produce. Purchase decisions by consumers certainly involve the influence of the price of a product. According to Kotler (2015: 345) Price is the sum of all values provided by customers to benefit from owning or using a product or service. If the price offered is in accordance with the income of consumers, of course consumers will buy the product. Moreover, these products already have a good brand image, so that consumers will no longer doubt the products being marketed. This study uses multiple linear regression data analysis techniques using SPSS version 24.0 for Windows. Determination of the number of samples through purposive sampling technique, as many as 60 respondents. The results of the analysis prove that brand image and price have a positive and significant effect on purchasing decisions.

PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN READY TO DRINK (RTD) KEDAI THREE THAI TEA DESA AWUNIO KECAMATAN KOLONO KABUPATEN KONAWE SELATAN La ode Abdul Manan; Herman Titop; Windi Yuliasari
Sultra Journal of Economic and Business Vol 3 No 2 (2022): Edisi Oktober 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the Influence of Location and Promotion on the Decision to Purchase Ready To Drink Bottled Tea Drinks (RTD) Kedai Three Thai Tea Awunio Village Kolono District Kolono District South Konawe Regency.To achieve this goal, qualitative and quantitative data, data collection techniques with observation, interviews, and custody. The population in the study was a three thai tea shop customer. The sample in this study used analysis with multivariate (correlation or multiple regression), then the number of sample members was at least 10 times the variable studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 15 x 10 = 75. So the number of samples in this study is as many as 75 respondents. . The data is collected through questionnaires and analyzed using multiple linear regression analysis and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between location and promotion on purchasing decisions, both partially and simultaneously.

Co-Authors Abdul Nashar Asri Djauhar Herman Titop Hertia Hertia Ifin Naim Joko Tri Brata Jumria Ningsi Muhammad Zabir Zainuddin Nurlela Nurlela Rasidin Utha Resi Aprianti Ridha Taurisma Lajaraia Sahyunu Sahyunu Salianto . Sri Wahyuni K Suyuti HM Suyuti HM Umi Nunung Intan Puji Astuti Windi Yuliasari Zainuddin Zainuddin

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