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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies LEGAL BRIEF JPB Jurnal Indonesia : Manajemen Informatika dan Komunikasi Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmu Komunikasi Dan Media JISOS: Jurnal ilmu sosial PENDALAS: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat Journal of Creative Student Research Multiverse: Open Multidisciplinary Journal Communication & Social Media Jurnal Ilmu Sosial, Humaniora dan Seni Gudang Jurnal Multidisiplin Ilmu Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Abdul Rasyid
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Analisis Isi Konten Gaya Hidup Remaja Dalam Mengimitasi Budaya Kekinian Di Instagram @Fuji_An Rizka Fadhilatil Ummi; Anang Anas Azhar; Abdul Rasyid
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 4 (2023): GJMI - OKTOBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i4.113

Abstract

Penelitian ini membahas tentang bagaimana hasil dari konten gaya hidup remaja dalam mengimitasi budaya kekinian di Instagram. Tujuan penelitian ini adalah untuk mengetahui bagaimana perubahan gaya hidup remaja dalam mengimitasi budaya kekinian di Instagram apakah berdampak positif atau negatif. Penelitian ini menggunakan teori analisis konten dan menggunakan penelitian kualitatif dengan metode deskriptif. Teknik pengumpulan data yang digunakan peneliti yaitu wawancara mendalam dan observasi dengan remaja di desa Bandar Setia yang terdiri dari 10 orang. Hasil dari penelitian ini menunjukan. remaja di desa Bandar Setia dalam mengimitasi budaya kekinian di Instagram dilakukan secukupnya saja. Budaya tersebut juga lebih menghasilkan dampak positif bagi mereka seperti terlihat rapi dan menarik untuk dilihat.
Efektivitas Humas Dalam Meningkatkan Citra Polres Pematangsiantar Melalui Media Online Fia Adilla; M. Yoserizal Saragih; Abdul Rasyid
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 4 (2023): GJMI - OKTOBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i4.118

Abstract

Praktisi humas menggunakan media sebagai alat komunikasi untuk menyampaikan pesan kepada publik dan dapat membantu memperbaiki citra organisasi. Teknologi komunikasi, terutama internet, telah memainkan peran besar dalam memfasilitasi penyebaran informasi dan memberikan akses yang mudah kepada masyarakat. Berbagi informasi dengan orang lain, sesuai dengan ajaran Islam tentang cinta dan memberi, merupakan praktik yang sangat dianjurkan untuk membantu orang lain memahami dunia di sekitar mereka. Polres Pematangsiantar menggunakan media online, seperti Tribrata News, untuk memberikan informasi kepada masyarakat dan menjaga citra positif mereka. Dalam upaya menciptakan komunikasi yang baik antara kepolisian dan masyarakat, transparansi dan profesionalisme dalam menjalankan tugas menjadi sangat penting. Kasus-kasus penyalahgunaan kekuasaan oleh polisi yang terpublikasikan dapat menciptakan persepsi negatif terhadap institusi tersebut, sementara upaya untuk menciptakan citra positif terus dilakukan melalui media online. melalui penggunaan media online dan praktik hubungan masyarakat yang efektif, Humas Polres Pematangsiantar berperan penting dalam meningkatkan citra institusi mereka dan membangun hubungan yang baik dengan masyarakat di era teknologi dan informasi yang maju.
ANALISIS SEMIOTIKA JOHN FISKE TENTANG INSECURE TERHADAP STANDAR KECANTIKAN PEREMPUAN DALAM FILM IM PERFECT Kartika Khairana; Abdul Rasyid
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.304

Abstract

The rapid development of today's communication media, film has become a medium that conveys information in a unique way. Related to the film Imperfect (Career, Love & Scales) which was directed by Ernest Prakasa, it provides a discussion about the standard of female beauty in society and the people around it. The main character Rara in the film Imperfect (Career, Love & Scales) experiences related demands from women's beauty standards that make Rara feel insecure about her beauty. The purpose of this study is to describe how to deal with insecurity about the beauty standards that apply in the surrounding environment in the film Imperfect (Career, Love & Scales) for the main character Rara. This study uses descriptive qualitative research methods with John Fiske's semiotic theory to understand the meaning of the reality level at the representational level at the ideological level. The results of this study indicate that there is a feeling of insecurity due to physical conditions that are not in accordance with applicable beauty standards and make peace with Rara's insecurity. Finally, Rara, in the main character of the film Imperfect (Career, Love & Scales), who previously felt insecure about herself, tried and was determined to be like a beautiful woman and have an ideal body, now she proves her determination through the changes in herself that she has always wanted. to be a woman with standard beauty in general. Now he can accept and make peace with himself and love himself well.
ANALISIS PENGGUNAAN MEDIA SOSIAL MICHAT SEBAGAI ALAT TRANSAKSI SEKSUAL DI KOTA MEDAN Muhammad Rizky Fauzi; Abdul Rasyid
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.312

Abstract

This study aims to identify the factors that influence the use of MiChat as a transaction tool in the city of Medan and explain the mechanism of the transaction system. The research method used is descriptive research, which aims to provide an explanation and validation of a phenomenon under study. This descriptive research is focused on analyzing the use of MiChat social media as a means of sexual transactions in the city of Medan. The research approach used is qualitative, which produces descriptive data in the form of written or spoken words. In this study, researchers used a qualitative approach with the aim of uncovering data described by data sources and participants, so that they can obtain quality research results naturally to obtain quality results from the research conducted.
REPRESENTASI FEMINISME DALAM IKLAN KECAP ABC “SUAMI SEJATI MAU MASAK” Ferdial Fahrul Rozi; Abdul Rasyid
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.327

Abstract

The kecap ABC advertisement for the suami Sejati Mau Masak edition is a series in the gender equality campaign created by Heinz ABC Indonesia. Through this series of advertisements, it is made as a form of appreciation to women who have done domestic work, especially cooking. In this ad, many messages of feminism are shown visually in every scene. The purpose of this research is to analyze how the message of feminism is contained in the Ketchup ABC advertisement of “suami sejati mau masak” using Rolnad Barthes's semiotic theory approach. In this study, it was carried out using descriptive qualitative research methods by collecting data, conducting analysis, making discussions and conclusions. The results of this study are an analysis of various scenes from the ABC soy sauce of Suami Sejati Mau Masak which is considered to have a feminist message using Roland Barthes's theoretical approach discussing denotative, connotative and myth development.
Pengaruh Electronic Word Of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Somethinc Official Shop Di Shopee Maulida Rahmi Nasution; Abdul Rasyid; Zuhriah Zuhriah
Journal of Creative Student Research Vol. 2 No. 1 (2024): Februari : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i1.3543

Abstract

Electronic Word of Mouth is a marketing communication strategy that helps consumers learn more about products they want to buy. This research uses central and peripheral routes based on Elaboration Likelihood Theory to determine the influence of Electronic Word of Mouth in the review column on purchasing decisions for Somehinc Official Shop products on Shopee. To conduct explanatory quantitative research, questionnaires were distributed to 271 respondents. The data analysis technique applied is multiple linear regression analysis. The results of this study are there is a significant effect partially between information relevance (X1), information accuracy (X2), value-added information (X3), and product ranking (X5) on purchasing decisions (Y), while the information quantity (X4) has no significant effect. However, there is a significant effect simultaneously between all dimensions of Electronic Word of Mouth on purchasing decisions (Y).
Co-Authors Achiriah Achiriah Adma Wijaya Ahmed Fernanda Desky Aldino Mazuda Alfian Alfian Anang Anas Azhar Aulia Kamal Camelia Asmawiyah Deni, Indira Fatra Elsa Khoriah Saqina Ferdial Fahrul Rozi Fia Adilla Haikal Umairi Hasan Sazali Indah Mahfiza Pratama Jepri Adrianto Kartika Khairana M. Yoserizal Saragih Maimunah Boru Nasution Maulida Rahmi Nasution Muhammad Alfikri Muhammad Rizky Fauzi Nadia Dwi Santika Neila Susanti Nurfauzah Rahmah Nurita Elvira Nursapia Harahap Randy Muhammad Hanif Riri Stepani Rizka Fadhilatil Ummi Rizky Fitri Ramadhani Sakti Ritonga Tria Fricila Zendha Jepani Anjerini Zuhriah Zuhriah