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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Management, Business, and Social Science KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Administrative and Sosial Science (JASS) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal Publicuho Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MERDEKA: Jurnal Ilmiah Multidisiplin
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Abdimas Indonesia

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Pengembangan UMKM Melalui Inovasi Produk Barokah 717 Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo Syahwa Ramadhan; Maharani Ikaningtyas
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.108

Abstract

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.
Co-Authors Abdillah Hanif Isna S Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Alfina Rahma Nazilal Mubarok Anggita Dini Fitria Annisa Cindy Maurina Aulia Life Rahma Putri Cindy Clarissa Quenby Cynarawita Firjatullah Daniar Bihas Nana Devira Elsa Mei Shella Dewi Candra Dewi Candra Wulan Dhea Fitri Puspitayani Hidayat, Rusdi Iasa Nur Firdausi Ilham Asta Pangestu Intan Wiani Laila Annisa Liana Rahma Kusumadini M. Khoirur Rifqi Mohammad Vavian Baharudinsyah Mutmainah Mutmainah Nastasya Uyun Siti Azzahra Ragita Widya Kartika Ratna Kusumawati Putri Robby Aditya Rudi J Silitonga Rusdi Hidayat Nugroho Ryan Fiqih Tri Hidayat Sonja Andarini Sonja Andarini Syahwa Ramadhan Syakirotul Hayati Thalita Firdaus Theodora Oktavia Yosi Ananda Zhela Maritsya