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All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Agustrijanto
Institut Teknologi dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : KALBISIANA Jurnal Sains, Bisnis dan Teknologi

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Strategi Kreatif Penggunaan Visual Perempuan pada Kemasan Liquid Vape Katanya Randy Desiawan; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The media for implementing creative strategies are very diverse, including through packaging. Packaging can not only protect products, but can also be a means of communicating their products. The use of pictures of women on the packaging is a creative strategy of Liquid Vape Katanya. On the packaging, the pictures of women show an expression of a smile, with their hands shut. Researchers see that Triangle Brew, as a producer of liquid, has something to communicate. The aim of this study is therefore to determine the creative strategies for using images of women in their Liquid Vape Katanya. This research method is qualitative in that data is collected through interviews. The results of this study are the visuals of women as the identity and life of products, the visual expression of women is a form of admiration, the last one is to arouse interest, especially in male consumers.
Pengaruh Brand Ambassador Lee Min-Ho Terhadap Brand Awareness E-Commerce Lazada (Survei pada Pengikut @lazada_id) Tabina Chairani Faridi; agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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The phenomenon of using actors and bands from South Korea as brand ambassadors is often busy being applied by many companies, one of which is a company in the e-commerce field, including the e-commerce company Lazada which uses Lee Min-Ho's brand ambassador. One of the goals in using a brand ambassador is to build brand awareness. So from the phenomenon that occurs, researchers want to find out the influence and how much influence Lee Min-Ho's brand ambassador has on Lazada's e-commerce brand awareness. The data was taken through distributing questionnaires to Instagram followers @lazada_id and the data was processed using Pearson Product Moment correlation analysis and simple linear regression. The results of this study are Lee Min-Ho's brand ambassador has a positive influence of 0.590 on Lazada's e-commerce brand awareness. In addition, the big influence given by brand ambassador Lee Min-Ho is 34.8% on Lazada's e-commerce brand awareness.
Strategi Humas dalam Membangun Citra Pemerintah DKI Jakarta (Bansos Sembako di Kecamatan Sawah Besar, Jakarta Pusat) Ariel Hizkia; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Public relations has different strategies in shaping the image of an institution. The use of a public relations strategy was applied by the public relations officer of Sawah Besar District to help build the image of the DKI Jakarta government through the DKI Jakarta government's work program, namely social assistance for the community, especially in the Sawah Besar District area. The purpose of the study was to determine the Public Relations Strategy in Building the Image of the DKI Jakarta Government. This type of qualitative research with a descriptive approach and constructivist paradigm. Data obtained by using interviews and observations, analyzed with aspects of public relations strategy. The results of this study indicate that the Public Relations of Sawah Besar District uses operational strategies and persuasive and educative approaches to approach the community so that they can build public views on the image of the DKI Jakarta government.
Penggunaan Media Sosial Instagram sebagai Eksistensi Diri Bagi Generasi Z di DKI Jakarta Novianti Tanjaya; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Era of globalization continues to grow. Along with the rapid development of the era, the use of the internet is more towards social networks which are now called social media. Social Media is an application that allows users to create and connect in social networks. Social media can make it easier for anyone to publish activities on social media. Instagram the most popular social media. Social media is used to fulfill self-needs and seek a self-existence for generation Z. Generation Z cannot be separated from the development of internet technology. The purpose of this study is to find out how to use Instagram as a means of self-existence for Generation Z. The research method used is a qualitative research method and uses the constructivism paradigm. Collecting data using the interview method. The results of the research are that Generation Z uses Instagram to exist, entertainment, business opportunities, forming self-image, fulfilling personal needs and spiritual needs for themselves.
Peran Komunikasi Organisasi di Kalangan Karyawan Seven Peaks Education Jakarta Natasha Klaresta; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Seven Peaks Education is an educational consultancy migration company that applies organizational communication to its employees. In this study, there is a phenomenon where there are communication difficulties between superiors and subordinates caused by the distance between them. This research was conducted to find out how the role of organizational communication is carried out at Seven Peaks Education among the employees who work there. The object of this study is employees who work at the Seven Peaks Education company. In this study the technique used in the collection of this data is to use in-depth interviews and observation. This type of research uses descriptive type of research. The results of this study indicate that the role of organizational communication in Seven Peaks among its employees is not maximized because of the vertical and horizontal communication carried out at Seven Peaks is still mostly done online. So that it affects Seven Peaks employees.
Strategi Komunikasi Pustaka Lebah dalam Meningkatakan Brand Awareness Jessica; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Pustaka Lebah is one of the children's book publishers who already have a good reputation since 2002. In 2014 Pustaka Lebah experienced obstacles in selling products produced, due to competition with several other children's magazine publishers, one of which was children's magazine BOBO. Besides this there are several other factors that hinder the sale of products in the Pustaka Lebah, namely the lack of quality human resources and the content that is created does not match the target audience on the Pustaka Lebah social media on Instagram. The purpose of this research is to find out how to increase brand awareness of Pustaka Lebah through Instagram in increasing sales with the method used is descriptive qualitative. The final result of this study is so that readers can find out how to increasing brand awareness of Pustaka Lebah through Instagram in increasing sales
Strategi Kreatif Program Totwit di Radio RDI 97.1 FM Yunita; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Strategy is one of the ways that radio stations use to attract their listeners with the aim of advancing the radio station.The creative strategy used by Totwit program is to provide interesting content with betawi and batak accents as a characteristic of RDI radio.The purpose of this research is to see the creative strategies created by the Totwit program in producing broadcast programs on RDI radio.This research uses the paradigm of Constructivism with a descriptive qualitative research approach.The methods used in this study are observations, in-depth interviews, documentation and case studies.This research uses peter pringle concept which consists of program planning, program production, program execution and program supervision.The results of this study show that Radio RDI in the Totwit program has a strategy to create a program so that many listeners with the characteristics of betawi and batak language and establish good relationships with listeners.
Co-Authors Anggle Elizabeth Ariel Hizkia Bagas Radityo Wicaksono Daniel Haposan Davis Roganda Parlindungan Della Fahmi Fajarwati Fadhila Ayuningtyas Felicia Thaimiyah Putri Jessica Jocelyn Priscilla Maria Erika Herawati Natasha Klaresta Novianti Tanjaya Randy Desiawan Satya Candrasari Syamaidzar Agusetyawan Tabina Chairani Faridi Trie Wulan Sari Veneziastitha Christy Yunita