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All Journal Jurnal Kebijakan dan Administrasi Publik Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Ekono Insentif Referensi : Jurnal Ilmu Manajemen dan Akuntansi Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Student Research Journal Pusat Publikasi Ilmu Manajemen JEBD Intellektika: Jurnal Ilmiah Mahasiswa JKAP (Jurnal Kebijakan dan Administrasi Publik)
Ismanto Ismanto
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

 1 
Perceived Brand Value And Consumer Involvement On Brand Loyalty Ismanto Ismanto; Muhamad Stiadi; Ulfasari Sukardi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): November : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1844

Abstract

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.
Pengaruh Ritualistic Dan Consequential Terhadap Perilaku Konsumen Pada Modest Fashion : Studi Pada Mahasiswi Universitas Sembilanbelas November Kolaka Tina Tina; Fitri Kumalasari; Ismanto Ismanto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): November : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1889

Abstract

The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000
Co-Authors Agus Ambarsari Agus Zul Bay Almansyah Rundu Wonua Almansyah Rundu Wonua Andry Stepahnie Titing Arnadi Chairunnas Aulia Nurjannah Fitri Kumalasari Indah Cahyani Indar Ismail Jamaluddin Kurnia Kurnia Lusia Erlin Rampo Magefira Rahmadani Muhamad Stiadi Muhammad Iqbal Niar Astaginy Nisa Kurnia Novi Asriani Nur Vebriani Nurfadillah Lubis Nurhayati Nurhayati Nurul Khairunnisa Ar-Rahmah Rahmania Resky Resky Respita Sari Santi Santi Selfiana Selfiana Siska Farlina Sudarnice, Sudarnice Suwarto Suwarto Tina Tina Ulfasari Sukardi