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All Journal Jurnal Kebijakan dan Administrasi Publik Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Ekono Insentif Referensi : Jurnal Ilmu Manajemen dan Akuntansi Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Student Research Journal Pusat Publikasi Ilmu Manajemen JEBD Intellektika: Jurnal Ilmiah Mahasiswa JKAP (Jurnal Kebijakan dan Administrasi Publik)
Ismanto Ismanto
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Pusat Publikasi Ilmu Manajemen

 1 
Pengaruh Kesadaran Kesehatan Dan Pengetahuan Produk Terhadap Minat Beli Pada Produk Menstrual PAD : Studi Pada Tenaga Kerja Kesehatan Perempuan Di Puskesmas Pomalaa Nurul Khairunnisa Ar-Rahmah; Almansyah Rundu Wonua; Ismanto Ismanto
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.99

Abstract

This study aims to determine: (1) The Effect of Health Awareness on Buying Interest in Menstrual Pad Products (Study on female health workers at the Pomalaa Health Center). (2) The Effect of Product Knowledge on Buying Interest in Menstrual Pad Products (Study on female health workers at the Pomalaa Health Center). This research uses a quantitative method approach. Data collection in this study used observation and questionnaires. The population of this study were all female health workers at the Pomalaa Health Center. While the sample of this study amounted to 62 female health workers by determining the sample using purposive sampling technique. Testing of research instruments using validity test and reliability test with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that the Health Awareness variable has a positive and significant effect on Purchase Intention as indicated by the P-Values value of 0.000. And the Product Knowledge variable also has a positive and significant effect on Purchase Intention, this is indicated by the P-Values value of 0.000.
Co-Authors Agus Ambarsari Agus Zul Bay Almansyah Rundu Wonua Almansyah Rundu Wonua Andry Stepahnie Titing Arnadi Chairunnas Aulia Nurjannah Fitri Kumalasari Indah Cahyani Indar Ismail Jamaluddin Kurnia Kurnia Lusia Erlin Rampo Magefira Rahmadani Muhamad Stiadi Muhammad Iqbal Niar Astaginy Nisa Kurnia Novi Asriani Nur Vebriani Nurfadillah Lubis Nurhayati Nurhayati Nurul Khairunnisa Ar-Rahmah Rahmania Resky Resky Respita Sari Santi Santi Selfiana Selfiana Siska Farlina Sudarnice, Sudarnice Suwarto Suwarto Tina Tina Ulfasari Sukardi