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All Journal Jurnal Administrasi Publik (JAP) Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia East Asian Journal of Multidisciplinary Research (EAJMR) Majalah Ilmiah Dinamika Administrasi (MIDA) DYNAMICS:
Oti Kusumaningsih
Universitas Wijayakusuma Purwokerto
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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IMPLEMENTATION OF DIGITAL MARKETING IN MAINTAINING MSMES DURING THE COVID-19 PANDEMIC Luckhy Natalia Anastasye Lotte; Oti Kusumaningsih; Norvadewi Norvadewi; Zarkasi Zarkasi; Anggara Setya Saputra
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

According to the Organization for Economic Cooperation and Development, the pandemic has harmed up to 82.9% of MSMEs (OECD). The goal of this study is to find out how digital marketing can help MSMEs survive a pandemic. The data for this study was gathered in three ways: active participatory observation, semi-structured interviews, and document analysis, all using a descriptive qualitative approach with purposive sampling. Source triangulation and technical triangulation were used to validate the data, and interactive model analysis was used to analyze it. According to the study's findings, MSMEs can survive the Covid-19 pandemic by implementing digital marketing in terms of knowledge and its application through participation in seminars, training, and talk shows, as well as knowledge information sharing (knowledge sharing). Digitalization and its application in e-commerce advertising (ads). Innovation, particularly its application in the creation of social media content and the increase of brand awareness.
Pengelolaan Limbah Rumah Tangga Menjadi Bahan Kerajinan Bernilai Ekonomi di Desa Beji Kecamatan Kedungbanteng Kabupaten Banyumas Suryoto Suryoto; Ranjani Ranjani; Devit Bagus Indranika; Anggara Setya Saputra; Oti Kusumaningsih; Chamid Sutikno
Jurnal Abdi Masyarakat Indonesia Vol 2 No 6 (2022): JAMSI - November 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.543

Abstract

Pencemaran sampah berdampak pada manusia, tumbuhan, dan lingkungan (air). Pada manusia menimbukan berbagai macam penyakit terutama yang berasal dari bakteri, selain itu pada tumbuhan pencemaran sampah berdampak kepada menurunnya kualotas tanaman, serta pada air akan berdampak kepada pencemaran air. Hal yang secara nyata terlihat adanya pencemaran sampah bagi kehidupan masyarakat. Masyarakat akan terkena dampak negatif dari pencemaran limbah, dan pengelolaan limbah yang tidak tepat akan mengakibatkan penyebaran virus termasuk polio, mielitis, dan hepatitis serta penyakit lainnya.  Metode pengabdian ini menggunakan metode focus group discussion (FGD) yang dilakukan dengan diskusi kelompok yang dipandu oleh moderator. Hasil pengabdian ini adalah meningkatkan sadar masyarakat dalam pengelolaan sampah menjadi barang bernilai ekonomi. Selain itu meningkatkan partisipasi masyarakat, pemerintah desa dan sektor lain untuk saling bersinergi menciptakan lingkungan Desa Beji yang bebas sampah.
RASIO KEUANGAN ANGGARAN PENDAPATAN DAN BELANJA DAERAH DALAM MENINGKATKAN PEREKONOMIAN DI KABUPATEN KEBUMEN TAHUN 2022 Andi Zaelani; Oti Kusumaningsih; Andri Trianfano; Johar Mamuri
Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Vol 9, No 3 (2022): Dinamika
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/dak.v9i3.9116

Abstract

Pembangunan merupakan upaya pemerintah dalam meningkatkan kualitas kesejahteraan masyarakat harus mampu beroreintasi pada peningkatan ekonomi masyarakat secara menyeluruh. Upaya pemerintah dalam penggunaan anggaran harus mampu mengedepankan anggaran yang pro poor, dimana anggaran pemerintah harus mampu secara bertahap mengetaskan kemiskinan dan upaya dalam peningkatan pemberdayaan ekonomi.Penelitian ini membahas bagaimana upaya pemerintah kabupaten Kebumen dalam meningkatkan perekonomian masyarakat dengan mengalokasikan anggaran dan belanja daerah menggunakan metode literatur review. Hasil penelitian ini menunjukan beberapa fakta yang menarik dimana sumber pendapatan pada APBD Kabupaten kebumen masih sangat bergantung pada keuangan bantuan keuangan dari pusat dan propinsi sehingga kemandirian APBD Kabupaten Kebumen masih sangat kecil. Campur tangan pemerintah pusat dalam aktivitas pembangunan daerah di Kabpaten Kebumen dalam melaksanakan otonomi daerah masih sangat besar. Keuangan daerah Kabupaten Kebumen sebagian besar lebih banyak dibelanjakan untuk belanja operasional yang berhubungan dengan kegiatan secara langsung. 
PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN DESA WISATA (Studi Kasus di Desa Wisata Winduaji Kecamatan Paguyangan Kabupaten Brebes) Kusumaningsih, Oti
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 12, No 3/Oktober (2022): Dinamika Governance: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v12i3.3428

Abstract

This study aims to determine community empowerment through the development of tourist villages in an effort to increase the ability of human resources in terms of their capacity and quality in a case study in Winduaji Tourism Village, Paguyangan District, Brebes Regency. With the policy regarding the empowerment of rural economic communities based on the Village-Owned Enterprises (BUMDes) regulations in the Law of the Republic of Indonesia of 2014 and Law Number 6 of 2014. This regulation explains the top-down policies related to economic development. local through the village. The research method used is descriptive research with a qualitative approach. The focus of the research is the aspect of the concept of community empowerment which is focused on tourism awareness groups and other community elements in Winduaji Village, Paguyangan District, Brebes Regency. The informants of this research are elements of the government, tourism awareness groups, elements of the community and third parties. Data collection techniques are interviews, observation and documentation. The data analysis technique uses a Cresswell analysis model, while the validity of the data uses triangulation to obtain valid data. The results showed that tourism awareness groups and community elements were able to develop community empowerment in increasing the capacity and quality of tourism village development management which could be used as a form of stimulant step to change the economic welfare of the community around Winduaji Village, Paguyangan District, Brebes Regency.Keywords: Community Empowerment, Tourism Dssa, Tourism Awareness GroupAbstraksi-Penelitian ini bertujuan untuk mengetahui pemberdayaan masyarakat melalui pengembangan desa wisata dalam upaya peningkatan kemampuan sumberdaya manusia dalam hal kapasitas dan kualitas yang dimilikinya dalam studi kasus di Desa Wisata Winduaji Kecamatan Paguyangan Kabupaten Brebes. Dengan adanya kebijakan mengenai pemberdayaan masyarakat ekonomi desa didasarkan atas dengan adanya peraturan Badan Usaha Milik Desa (BUMDes) dalam Undang-Undang Republik Indonesia Tahun 2014 dan Undang-Undang Nomor 6 Tahun 2014. Peraturan ini menjelaskan terkait dengan kebijakan yang bersifat top-down dalam pembangunan perekonomian bersifat lokal melalui desa. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Fokus penelitian adalah aspek konsep pemberdayaan masyarakat yang tertuju pada kelompok sadar wisata dan unsur masyarakat lainnya Desa Winduaji Kecamatan Paguyangan, Kabupaten Brebes. Informan penelitian ini adalah Unsur pemerintah, kelompok sadar wisata, unsur masyarakat dan pihak ketiga. Teknik pengumpulan data adalah wawancara, observasi dan dokumentasi. Teknik analisis data menggunakan model analisis cresswell, sedangkan validitas data menggunakan trianggulasi untuk memperoleh data secara valid. Hasil penelitian menunjukan bahwa kelompok sadar wisata dan unsur masyarat mampu mengembangkan pemberdayaan masyarakat dalam peningkatan kpasistas dan kualitas pengelolan pengembangan desa wisata yang dapat dijadikan sebagai salah satu bentuk langkah stimulant merubah keseahteraan ekonomi masyarakat sekitar Desa Winduaji, Kecamatan Paguyangan, Kabupaten Brebes.
ANALYSIS OF GOOD GOVERNANCE IN CIPAKU VILLAGE GOVERNMENT MREBET DISTRICT, PURBALINGGA DISTRICT Putri Puja Lasenda; Taufik Purboyo; Oti Kusumaningsih
DYNAMICS: Journal of Public Administration Vol. 1 No. 2 (2023): DYNAMICS: Journal of Public Administration
Publisher : Department of Public Administration, University Wijaykusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.223 KB) | DOI: 10.56681/dynamics.v1i2.24

Abstract

This research is entitled "Good Governance in Cipaku Village Government, Mrebet District, Purbalingga Regency". The purpose of this study was to describe and explain Good Governance in the Cipaku Village Government, Mrebet District, Purbalingga Regency. This research was conducted at the Cipaku Village Government Office, Mrebet District, Purbalingga Regency. This research method is descriptive qualitative. Informants were determined by purposive sampling method. The analysis of research results using an interactive analysis model. Based on the results of the study, several conclusions can be drawn as follows (1). Aspects of Simplicity, Aspects of Participation, the community is given the opportunity to participate in the administration of village government through hamlet meetings, through musdes and musren Bangkes, monitoring mechanisms carried out by the community with meetings that are routine every month evaluating the course of the village government and responding to all problems that occur in society; (2). Legal Rules, providing services based on applicable rules in the form of village regulations, village heads, regional regulations and regional regulations, in carrying out services to the community, prioritizing the community regardless of working hours; (3). In terms of transparency, the community is given the flexibility to be able to access information through information boards and provide information through village deliberations or village institutions, (4). Aspect of Capability, the Village Government can absorb the aspirations of the community by attending meetings in each RT/RW. Development priorities by implementing the Musdus, Musdes and Musrembangdes; (5). Aspects of consensus, the way in which community components participate in making policies through the Musdes and policy decisions made by the village government are left entirely to the deliberation participants to explore the aspirations of the community; (6). Aspect of Justice, in exploring the aspirations of the community in development activities by inviting all components of the community in the village by involving all stakeholders and every planning, implementation, monitoring and evaluation of activities; (7). Effectiveness and Efficiency Aspects of the village government's efforts in optimizing resources in the implementation of development must have clear indicators of achievement, strategies for achieving them and how to solve them if there are problems in their implementation; (8). Aspects of Accountability, accountability for the implementation of the village government is carried out through the Village Government Implementation Report (LPPD) submitted to the Regent and the Accountability Statement Report (LKPJ) submitted to the community through the BPD so far in accordance with applicable regulations /laws.
THE QUALITY OF PUBLIC SERVICES IN THE PURWANEGARA VILLAGE OFFICE, NORTH PURWOKERTO SUB-DISTRICT, BANYUMAS REGENCY Ganesa Eka Suswanti; Andri Trianfano; Oti Kusumaningsih
DYNAMICS: Journal of Public Administration Vol. 1 No. 3 (2023): DYNAMICS: Journal of Public Administration
Publisher : Department of Public Administration, University Wijaykusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/dynamics.v1i3.26

Abstract

This research is entitled "Quality of Public Services in Purwanegara Village, North Purwokerto District, Banyumas Regency". The aim is to analyze and describe the problem of the quality of public services in Purwanegara Village. The research method uses a qualitative descriptive method whose informants are selected by purposive sampling techniques. This study used observational data collection techniques, interviews and documentation. The data analysis method uses an Interactive Analysis Model.Based on the results of research conducted in Purwanegara Village, North Purwokerto District, Banyumas Regency, it can be concluded based on 5 aspects as follows:Tangibility (physical evidence) of facilities and infrastructure in Purwanegara Village is good with seating for people waiting for service queues, in the service room there is air conditioning and there are service brochures along with the requirements of all services. Two, The reability of the ability of Purwanegara Village officers to provide services accurately, reliable in administration and skilled in using tools or facilities to support services, and have clear service procedures. Three, Responsiveness (responsiveness) of service delivery officers has carried out services quickly, precisely and responsively but there are still obstacles, especially when the officers are not in place (absent / wide service). Four, Assurance (guarantee) guarantee of punctuality in Purwanegara Village is good, but there are still services that are hampered due to having to use online applications and waiting for data updates from the center which causes people to wait 1-2 days. Finally, Emphaty (empathy) the attitude of officers / officers in friendly, polite service and helping people who feel difficult.
PARTISIPASI DAN DESENTRALISASI DALAM PROGRAM PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN DESA WISATA Oti Kusumaningsih; Emiraldo Win Pazqara; Johar Ma’muri
Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Vol 10, No 2 (2023): Dinamika
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/dak.v10i2.10120

Abstract

Pemberdayaan masyarakat merupakan salah satu upaya pengentasan kemiskinan yang dilakukan oleh pemerintah dengan tujuan untuk mewujudkan keberdayaan bagi masyarakat miskin. Desa Ketenger merupakan salah satu desa di Kecamatan Baturraden Kabupaten Banyumas yang memiliki tingkat kemiskinan yang tinggi, namun penerimaan program pemberdayaan masyarakatnya belum memadai. Penelitian ini bertujuan untuk mengkaji secara lebih mendalam mengenai partisipasi dan desentralisasi dalam pemberdayaan masyarakat melalui pengembangan desa wisata di Desa Ketenger. Sebagai upaya mendalami masalah penelitian, digunakan metode kualitatif deskriptif melalui wawancara mendalam, observasi dan dokumentasi. Analisis data dilakukan menggunakan model analisis interaktif dari Miles et al. Hasil penelitian menunjukkan bahwa partisipasi dalam pengembangan desa wisata di Desa Ketenger dinilai masih kurang aktif. Hal tersebut dikarenakan minimnya peran masyarakat Desa Ketenger dalam proses perencanaan hingga pengembangan desa wisata di Desa Ketenger. Senada dengan aspek partisipasi, desentralisasi pada program pemberdayaan melalui pengembangan desa wisata di Desa Ketenger masih bersifat satu arah, berpusat pada atau top down, seluruh kegiatan dilaksakan berdasarkan instruksi pemerintah desa saja. Berbagai temuan tersebut menunjukkan bahwa pemberdayaan masyarakat yang terjadi hanya bersifat formal, belum sesuai dengan idealita dari pemberdayaan masyarakat itu sendiri.
Co-Authors Aditya Garik Waskita Nugraha Alfriansa Agustina Andi Zaelani Andri Trianfano Anggara Setya Saputra Chamid Sutikno Devit Bagus Indranika Ekaswati Susilaningsih Emiraldo Win Pazqara Ganesa Eka Suswanti Johar Mamuri Johar Ma’muri Luckhy Natalia Anastasye Lotte Mujib, Mujib Norvadewi Putri Puja Lasenda Ranjani Ranjani Ranjani Ranjani Ranjani Ranjani Sartono - Suryoto, Suryoto Taufik Purboyo Zarkasi, Zarkasi