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Journal : Jurnal Ekonomi

LITERATURE REVIEW: ANALYSIS OF FACTORS INFLUENCING PURCHASING DECISIONS, PRODUCT QUALITY AND COMPETITIVE PRICING Etty Zuliawaty Rajasa; Abdul Manap; Putu Doddy Heka Ardana; Muhammad Yusuf; Harizahayu Harizahayu
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Product quality is a combination of properties and characteristics that determines the extent to which the output can meet the conditions of customer needs. The purpose of this study is to analyze the factors that influence purchasing decisions, including product quality and competitive prices. This scientific article was written using qualitative methods, literature study, and library research. Reviewing literary books that are in accordance with the theory being discussed, especially in the context of strategic management. This includes reviewing both respected and less respected scientific articles from journals. Mendeley and Google Scholar serve as the sources for all scientific articles. Based on the discussion in this article, it can be concluded that: (1) product quality has a significant positive effect on purchasing decisions (2) Price has a significant positive effect on purchasing decisions.
THE ROLE OF FINTECH IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) Abdul Manap; Rini Yulia Sasmiyati; Norman Edy; Nurhaifa Idris; Saut Pan
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Financial technology (Fintech) is a combination of technology with financial/financial services which eventually develops towards a business model from conventional to online, which initially pays face-to-face and carries a certain amount of cash, can now make remote transactions by making payments that can be done in seconds. This study discusses the role of Fintech in Micro, Small and Medium Enterprises. The case studies in this study are SMEs in Pekalongan, Batang and Pemalang districts. The role of Fintech when viewed from financial literacy and financial inclusion in MSMEs. From the results of the analysis that Fintech developments carried out by financial institutions, be it banking, savings and loan cooperatives and other finance can increase financial literacy and financial inclusion in MSMEs.
NET PROFIT MARGIN IN MEASURING PROFITABILITY IN PERUMDA PASAR CHAMPION BANDUNG Juwita Aprillia; Abdul Manap; Nuuridha Matiin; Nurlia Nurlia; Jean Richard Roku
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of Net Profit Margin in measuring the Profitability of Perumda Pasar Juara. The population used in this study is the financial statements of Perumda Pasar Juara for the 3 year period 2019-2021. The income statement and balance sheet of Perumda Pasar Juara are used as research samples. The technique of determining the sample using purposive sampling. This type of research is a quantitative method utilizing a descriptive approach. The research data were analyzed through linear regression analysis using SPSS 26. The results of this study were that the net profit margin had a positive and significant effect on measuring the profitability of Perumda Pasar Juara.