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All Journal Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Brilliant International Journal of Management and Tourism (BIJMT) International Journal of Economics and Management Research
Adelia Rahma
Universitas Negeri Malang
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Pelatihan Digital Marketing dan Pengembangan Branding Produk sebagai Variasi Usaha Ekonomi Produktif Rachmad Hidayat; Mohammad Hari; Aniek Indrawati; Ludi Wishnu Wardana; Farij Ibadil Maula; Adelia Rahma
Jurnal Abdimas UNU Blitar Vol 4 No 2 (2022): Volume 4 Nomor 2, Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v4i2.132

Abstract

Bentuk pengabdian masyarakat ini dilakukan agar setiap pelaku UMKM dan anggota Pokdarwis dan organisasi lain sejenis di Desa Kandang Sapi Kecamatan Panggung Rejo Kota Pasuruan dapat dimanfaatkan dengan baik sehingga akan berpengaruh dalam perekonomian pelaku UMKM dan memberikan nilai lebih. Pengabdian ini menawarkan solusi Pelatihan Intensif Kreatifitas Digital Marketing berupa materi secara praktis, melakukan pemasaran langsung secara digital dengan dibuatkan website bisnis, media social, market place dan Pendampingan Pengembangan Branding Produk SERJAP berupa identifikasi mulai dari packing kemasan dalam, packing kemasan luar, logo, pengetahuan dan karakter untuk memasuki dunia wiraswasta. Selain itu, peserta akan mendapatkan pengetahuan tentang pengembangan fisik, mental, kemandirian, dan keterampilan. Harapan sasaran memiliki motivasi, etos kerja yang tinggi, dan dapat menghasilkan karya yang unggul untuk bersaing di dunia luar. UMKM di kawasan wisata religi dapat membentuk wirausaha mandiri dan meningkatkan ekonomi kreatif Indonesia.
THE EFFECT OF SERVICE QUALITY ON INDIHOME CUSTOMER SATISFACTION AT PT. TELKOM AKSES MALANG Bagus Setiawan; Adelia Rahma; Ery Tri Djatmika Rudijanto Wahju Wardhana; Puji Handayati; Mohammad Rofiudin; Achmad Barizi
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): Desember: International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1362.129 KB) | DOI: 10.55606/ijemr.v1i3.43

Abstract

This study aims to determine the effect of Service Quality on Indihome Customer Satisfaction at PT. Telkom Access Malang, and how much influence the Service has on Indihome Customer Satisfaction at PT. Telkom Access Malang. The factor tested in this study is service quality as an independent variable. While customer satisfaction as the dependent variable. The research method used in this research is a quantitative descriptive method. The population in this study are IndiHome Malang provider customers. The sampling technique used in this study was purposive sampling, where the sample was selected based on certain considerations with a sample size of 100 people. While the analytical method used in this study is linear and multiple regression analysis at a significance level of 5%. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 18.00. The test results show that physical evidence, reliability, responsiveness, assurance and empathy partially and simultaneously have a significant effect on customer satisfaction of IndiHome Malang Providers. The results showed that service quality including physical evidence, reliability, responsiveness, assurance and empathy had an influence on customer loyalty, meaning that to maintain customer loyalty one must pay attention to the 5 service quality factors, one must determine the concept of good service, for example trying to meet needs and wants as well as provide convenience for consumers who enjoy the service. Customer satisfaction with services is the key to success, not only in the short term, but sustainable excellence
The Development of Business Incubators in Universities in Building Business Start-Ups: Systematic Literature Review (SLR) Adelia Rahma; Sudarmiatin Sudarmiatin
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): Juni: Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1387

Abstract

One place for students who want to learn about entrepreneurship through entrepreneurship learning with a business incubator. Entrepreneurship learning in tertiary institutions through business incubators is expected by the Indonesian government in building Start-Ups. especially college. The purpose of this study was to determine the effectiveness of entrepreneurship learning through business incubators in building start-ups in tertiary institutions. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that the management of business incubators in tertiary institutions has been going well, this can be proven by the existence of an organizational structure, the proper management of business incubators according to their duties and responsibilities, facilities and infrastructure that are quite complete, and various different types of programs. work with the same goal of growing strat-up souls. The role of the business incubator in cultivating young strat-ups in college is quite good. The results of this research have implications for two things. First, universities are expected to continue to upgrade entrepreneurship learning in a creative, innovative and adaptive manner. Second, the government is expected to continue to improve and equip incubator facilities evenly and improve mentoring/training programs for students
Co-Authors Achmad Barizi Aniek Indrawati Bagus Setiawan Ery Tri Djatmika RWW Ludi Wishnu Wardana Maula, Farij Ibadil Mohammad Hari Mohammad Rofiudin Puji Handayati, Puji Rachmad Hidayat Sudarmiatin Sudarmiatin