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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Majalah Ilmiah MOMENTUM EBSJ MANAJEMEN DEWANTARA POINT SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Prima Abdika: Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi
Maria Augustine Graciafernandy
UNIVERSITAS SEMARANG
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Implementasi Program Keselamatan dan Kesehatan Kerja Pada Pegawai PT PLN UP3 Semarang Dwi Wijayanti; Maria Augustine Graciafernandy; Moeljono Moeljono
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.140

Abstract

This study aims to analyze and describe the Occupational Safety and Health (K3) program implemented by PDKB PT. PLN (Persero) UP3 Semarang. The program is an effort to create a healthy and safe work environment, so as to reduce the number of work accidents or negligence which result in demotivation and work productivity deficiencies.This research is descriptive qualitative research. By taking respondents from several sources who are considered worthy of being research sources. The results of the research are that the program for implementing work safety and occupational health (K3) is carried out optimally so as to minimize the occurrence of occupational hazard risks including the availability of health clinics, medical examinations, K3 training and the use of Personal Protective Equipment. This OSH program still addresses some of the obstacles encountered which may affect the implementation of Occupational Safety and Health, namely they are still being discovered, so there is a need for a more intense understanding in applying the training program.
Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang Novi Bella Safitri; Maria Augustine Graciafernandy; Moeljono Moeljono
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.139

Abstract

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.
Pengaruh Faktor Individual terhadap Pengambilan Keputusan Etis Konsultan Pajak Anita Fitriyani; Maria Augustine Graciafernandy
Jurnal Ilmiah Aset Vol 25 No 2 (2023): Jurnal ASET Volume 25 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.25.2.220

Abstract

Currently, tax consultant services are increasing and play a very important role in facilitating taxpayers to comply with their tax obligations. Tax consultants must be able to make decisions for taxpayers in carrying out their obligations in accordance with existing regulations as taxpayers. This study was conducted in a tax consulting firm located in Semarang City, where the influence of individual factors on ethical decision making in a tax consulting firm was investigated. The method of analysis used in this study is the quantitative method of analysis. The variables in this study use the independent variables, i.e., ethics and social responsibility, machiavellianism, ethical consideration, and professional commitment, while the dependent variable is ethical decision-making. The population of this study is tax advisors in the city of Semarang. The population of this study is based on IKPI Semarang.The population of tax consultants in Semarang as of November 2022 is 273 people. Sample selection using purposive sampling method. Based on the criteria, 100 respondents who were consultants in the city of Semarang were obtained as samples in this study. The results of this study indicate that ethics and social responsibility, Machiavellianism, ethical considerations, and professional commitment simultaneously influence ethical decision making.
PKM Farmasipreneur Bagi Mahasiswa Sekolah Tinggi Farmasi Nusa Putera Semarang Maria Augustine Graciafernandy; Masine Slahanti; Scorina Dwiantari
Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 1 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/jurnalpengabdianmasyarakatdaninovasi.v3i1.1196

Abstract

Entrepreneurship has become one of the subjects in universities including pharmaceutical colleges and colleges, but so far, the motivation to become an entrepreneur has not been seen by many pharmacy students, because the tendency is that after they graduate from the academy, they enter the world of work and work a lot in pharmacies. or familiarity. The purpose of this service is to motivate them to become pharmacists and develop according to the discipline they are pursuing. The dedication was carried out by holding a seminar attended by students of the Nusa Putera College of Pharmacy Semarang. The results of this activity became motivation and enthusiasm for students to understand the world of entrepreneurship in accordance with the education they are occupied so they can become pharmacistpreneurs.
BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR? Elisabeth Rotua Simamora; Maria Augustine Graciafernandy
Solusi Vol 21, No 4 (2023)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7961

Abstract

This research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashion, namely Levi's products, The Body Shop in Semarang. The sampling technique used was purposive sampling technique. The questionnaire distributed in this research was 444 respondents. Only 400 questionnaires could ultimately be used in this research. The data analysis technique in this research uses PLS-SEM with WarpPLS version 7.0. The research results show that: (1) attitudes towards the parent brand and self-brand congruity have a positive effect on the green brand perceived value (2) green brand perceived value has a positive effect on attitudes towards green brand extension and (3) attitudes towards green brand extension have a positive effect on green brand purchase behavior.
Studentpreneurship: Menumbuhkan Jiwa Entrepreneur Pada Generasi Z Maria Augustine Graciafernandy; Laurene Istiyawari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2075

Abstract

Pentingnya mengembangkan jiwa entrepreneur pada Generasi Z menjadi semakin signifikan dalam era yang penuh tantangan dan peluang. Generasi Z perlu memiliki kemampuan untuk melihat peluang di tengah tantangan yang muncul. Mengembangkan jiwa entrepreneur membantu mereka memahami bagaimana mengubah ide menjadi tindakan nyata dan mengelola sumber daya dengan efisien. Menumbuhkan semangat berwirausaha pada mahasiswa Generasi Z bukan hanya memberi mereka keunggulan dalam dunia kerja, tetapi juga membekali mereka untuk menjadi pemimpin masa depan yang mampu mengatasi kompleksitas dan menciptakan perubahan positif.Kegiatan PKM ini dikemas dalam bentuk pemaparan materi oleh Tim Pengabdi yang menggandeng seorang praktisi pada industri jasa keuangan. Selain itu juga diisi dengan adanya dialog interaktif untuk mematangkan pemahaman peserta akan topik yang dibawakan Tim Pengabdi. Kegiatan ini dihadiri oleh para mahasiswa/wi. Peserta diberi pengetahuan tentang berbagai aspek kewirausahaan, termasuk peluang bisnis yang dapat dijajaki selama kuliah.Hasil akhir kegiatan PKM mencerminkan keberhasilan dilihat dari respon positif dari mitra yang tercermin dalam antusiasme mereka selama kegiatan berlangsung. Selain itu pemahaman mitra terhadap konsep studentpreneurship yang disampaikan oleh Tim Pengabdi mengalami peningkatan signifikan. Hal ini terlihat dari hasil penyebaran kuesioner sebelum dan sesudah kegiatan.
Co-Authors Amaliyah, Erlina Dewi Endah Anita Fitriyani Citra Rizkiana Dwi Wijayanti Eko Usriyono Elisabeth Rotua Simamora Helmi Yuhdana Haryanto L. Buchori Lailatul Rofiah laurene Istiyawari Luqman Buchori Masine Slahanti Moeljono Moeljono Novi Bella Safitri Rahmatun Nisa Almayani Ratnawati Ratnawati Scorina Dwiantari Suhaji Suhaji Suryawardana, Edy Tantri Widiastuti