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All Journal Journal on Education Jurnal Mantik Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Krisnadana Jurnal Manajemen Almatama Jurnal Komunity : Jurnal Pengabdian kepada Masyarakat Jurnal Krisnadana
Sri Purwati
Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Jurnal Mantik

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Simple additive weighting for online platform evaluations in small business Niar Astaginy; Moh. Gifari Sono; Sri Purwati; Tanti Widia Nurdiani; Ghalib Suprianto
Jurnal Mantik Vol. 6 No. 4 (2023): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i4.3529

Abstract

Choosing the appropriate online selling platform as a small or medium-sized firm (SME) can help grow sales and expand customer base. Using decision-making approaches with the Simple Additive Weighting (SAW) method, you can select the greatest option among multiple alternatives while selecting the best sales platform. This research aims to assist MSMEs in evaluating and assessing online sales platforms based on the assessment criteria of Average transactions (C1), Unsuccessful transactions (C2), Transaction time (C3), Ease of use of the application (C4), Application errors (C5), and Satisfaction in usage features (C6). The results indicated that alternative A4, Instagram, was the greatest alternative online sales platform, followed by alternative A2, Go Food, as the second-ranking alternative, alternative A3, Grab Food, as the third-ranking alternative, and alternative A1, WhatsApp, as the fourth-ranking alternative. Analysis of the final results can be explained by the tendency of the most prioritized criteria with high criteria weight values, namely the average transaction criteria (C1), ease of use (C4), and application user feature satisfaction (C6), to influence the final results of alternative ranking; the final results of ranking can certainly serve as an alternative option for MSME decisions regarding the selection of online sales platforms.
Co-Authors Agustinus Suradi Ahmad Qurtubi Akhmad Ramli Anita Rahman Asri Ady Bakri Bilgies, Ana Fitriyatul Budi Mardikawati Eka Puspita Rini Ghalib Suprianto Ghalib Suprianto Hanandewa Hanifah Hendra Hendri Hermawan Adinugraha I G. Lingga Indra Rustiawan Ismail Kadek Ayu Susiani Dewi Kraugusteeliana Kraugusteeliana Laksono Trisnantoro Lucky Mahesa Yahya Maisa Azizah Asmara Mariani Maruli Sitompul Moh. Gifari Sono Muhammad Amsal Nasution Nasution, Annio Indah Lestari Niar Astaginy Rachmi Astuti Ramadhani Hamzah Rudy Rudy Siti Marliah Soemarijadi Stephanus Zaldy Gunawan Susanto Susanto Susanto Sutarti Sutrisno Sutrisno Tanti Widia Nurdiani Triani Patra Pertiwi Tutiliana Tutiliana