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All Journal Journal on Education Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Enrichment : Journal of Management International Journal of Business, Economics, and Social Development Operations Research: International Conference Series Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Community Service Seminar and Community Engagement (COSECANT) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Maisa Azizah Asmara
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimizing Brand Identity of MSME Products through Rebranding in Increasing Consumer Brand Awareness Sutrisno Sutrisno; Maisa Azizah Asmara; Sri Purwati; Susanto Susanto; Rudy Rudy
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023 In Press
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To establish a powerful brand identity, MSMEs must examine a variety of factors, including the target market, rivals, and brand positioning. This will assist them in determining the most suitable brand name, logo, and slogan for their items. In order to achieve the research objective of rebranding the business identity of one of the micro, small, and medium-sized enterprises (MSMEs) coffee shops, the SWOT analysis method is used to analyze the needs of product rebranding so that it can accommodate the business's strengths, weaknesses, opportunities, and threats. Based on the results of the SWOT analysis, the research recommends redesigning the product, particularly in terms of logos, utilizing a simple and elegant logo concept that is easily recalled by consumers in order to increase brand awareness. application of a company's brand identity to items. The application of brand identity to company items so that it can be observed that the use of color and iconic business logos can be a characteristic of the business brand image aids customers in remembering business specifics and aids businesses in promoting brand awareness. In Figure 4, there are several examples of the application of business logos that can bolster the credibility of the logo as a brand identity for MSME business products and increase consumer brand awareness of MSME businesses, particularly in the products sold and the segmentation of MSMEs business businesses.
The Leadership Crisis In The Medium-Sized Business Sector Is Facing A Endemic To Adapt Information Technology ; Case Study SME Entrepreneur Kelurahan Padasuka Bandung Regency Neng Susi Susilawati Sugiana; Asmara Azizah Maisa; Puspo Dewi Dirgantari
Operations Research: International Conference Series Vol 4, No 1 (2023)
Publisher : Indonesian Operations Research Association (IORA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47194/orics.v4i1.213

Abstract

Developing a business is a manifestation of growth activities that will be the key to success in going through the continuity of a business. It becomes the basic basis for making decisions that are important for company policy in good situations or in unpredictable situations such as the covid 19 pandemic. A leader in a medium-sized business of course pays attention to all aspects of support that make the decision device taken by paying attention to reactions occurring both internally and in the market. You will see the character of a leader who is ready to face a crisis, especially in adapting information technology as part of the relocation of businesses to digital caused by the difficulty of penetrating the market directly. Researching how many medium-sized business owners in Bandung are adapting the use of information technology as a means of business in 2020-2022. As a result of the leadership crisis, it is feared that it can have an impact on the running of the business by analyzing qualitatively that the behavior of an agile leader will have an impact on the use of information technology in their business. For that it can be seen how much a leader is able to adapt or in other words he is able to accept changes quickly and apply them in his business. For this reason, this research is expected to be a reference tool in terms of leadership characteristics in dealing with crises due to the pandemic or post-Covid-19 pandemic.
LITERASI KEUANGAN PENTINGNYA PENCATATAN DAN PENYUSUNAN LAPORAN KEUANGAN UMKM DI KELURAHAN PADASUKA KECAMATAN CIMENYAN KABUPATEN BANDUNG Hamidah Hamidah; Eti Suprihatin; Muhtarudin Muhtarudin; Maisa Azizah Asmara; Rikky Wisnu Nugraha
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.355 KB) | DOI: 10.25124/cosecant.v2i2.18560

Abstract

Laporan Keuangan merupakan bagian terpenting dari suatu usaha yang bertujuan memberikan informasi untuk pengambilan keputusan ekonomi tentang kinerja perusahaan, posisi keuangan dan arus kas usaha. Masih banyak pelaku Usaha Mikro Kecil dan Menengah belum memahami pentingnya pencatatan dan penyusunan laporan keuangan. Pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan pentingnya pencatatan dan penyusunan laporan keuangan Usaha Mikro Kecil dan Menengah (UMKM) di Kelurahan Padasuka Kecamatan Cimenyan Kabupaten Bandung dalam rangka mengembangkan literasi keuangan. Metode pengumpulan data menggunakan metode observasi dan kegiatan pelaksanaan pengabdian menggunakan penyuluhan dengan cara ceramah pemaparan materi dan diskusi. Kegiatan ini berhasil menjaring sebanyak 22 pelaku UMKM yang ada di kelurahan Padasuka. Hasil yang diperoleh dari pengabdian masyarakat ini adalah meningkatnya pengetahuan dan pemahaman peserta UMKM mengenai pentingnya pencatatan dan penyusunan laporan keuangan. Untuk lebih lebih mengoptimalkan kegiatan ini diperlukan pelatihan dan pendampingan berkelanjutan berupa pembinaan dan pelatihan secara teknis proses pencatatan dan pembuatan laporan keuangan.Kata Kunci: Laporan keuangan, Literasi Keuangan, UMKM, Pencatatan
Creating Branding for MSMEs on Digital Platforms in Padasuka Village, Cimenyan District Neng Susi Susilawati Sugiana; Bertha Musty; Maisa Azizah Asmara; Bakti Bestin; Erwin Teguh Arujisaputra
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.166 KB) | DOI: 10.25124/cosecant.v2i2.18667

Abstract

Pandemi berdampak sangat serius pada sektor perekonomian UMKM, ditandai dengan; pelaporan penurunan penjualan kurang lebih 56%, pelaporan mengenai permasalahan aspek pembiayaan sekitar 22%, pelaporan terkendala distibusi barang 15% dan sekitar 4% melaporkan kesulitan mendapatkan bahan baku mentah. Namun menurut (Utami 2021) pada penelitiannya menyatakan bahwa UMKM yang sudah menggunakan sistem digital atau dengan kata lain sudah dan bisa memanfaatkan marketplace yang tersedia akan mampu bertahan pada era pademi covid-19. Dimulai memberikan sosialisasi tentang pentingnya digital marketing dan branding kepada seluruh UMKM dan memilih alat pemasaran digital yang mudah gunakan serta penulisan copywriting untuk setiap produk. Terjadi peningkatan penggunaan media sosial setelah mendapat pendampingan dari Tim Digital Marketing. Para pelaku UMKM mampu melakukan transisi yang signifikan. Keputusan penggunaan digital marketing tentu dapat mempengaruhi keberadaan produk yang semakin dikenal oleh masyarakat yang tidak hanya di sekitar Kabupaten Bandung saja. Sudah banyak produk UMKM dari Kelurahan Padasuka disebut oleh konsumen dari berbagai daerah di luar daerah atau kabupaten bandung. Contohnya makanan khas seperti Peuyem bisa dikenal ke wilayah lain karena memanfaatkan sarana digital marketing. Kata Kunci: Menciptakan Branding yang Kuat, Digital Marketing, UMKM
Implementasi Customer Relationship Management Sistem Informasi Lapangan Futsal Menggunakan Aplikasi Odoo Heri Purwanto; Maisa Azizah Asmara; Rikky Wisnu Nugraha; Diqy Fakhrun Shiddieq; Andres Permana Shidiq
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 11, No 3: Desember 2022
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v11i3.1205

Abstract

Futsal Rooftop BTM is a company engaged in the field of futsal field rental services in Bandung. The problem that occurs in management management is the number of complaints from customers due to the absence of an application to manage information regarding match schedules, prices, criticisms and suggestions. The Odoo application is a platform or a collection of business applications that can help companies become more. The Odoo application is applied to futsal field information using Customer Relationship Management (CRM). The purpose of this study is to implement CRM using the Odoo application as a futsal field management information system and to apply a CRM approach to improve relations between the company and consumers, so that customers can view match schedules through the Odoo application website. The system development methodology used is the prototype method. The results of the study allow customers to more easily find information about the futsal field and can see rental schedules without having to come to the field.Keywords: Odoo application; Information Systems; Customer Relationship Management (CRM); Prototype AbstrakFutsal Rooftop BTM adalah perusahaan yang bergerak di bidang jasa penyewaan lapangan futsal di Bandung.  Masalah yang terjadi dalam pengelolaan manajemen adalah banyaknya keluhan dari pelanggan karena tidak adanya aplikasi dalam mengelola informasi mengenai jadwal bertanding, harga, kritik dan saran. Aplikasi Odoo adalah suatu platform atau kumpulan aplikasi bisnis yang dapat membantu perusahaan menjadi lebih. Aplikasi Odoo diterapkan pada informasi lapang futsal dengan menggunakan Customer Realtionship Management (CRM). Tujuan penelitian ini adalah mengimplementasikan CRM menggunakan aplikasi Odoo sebagai Sistem informasi pengelolaan lapangan futsal dan mengaplikasikan sebuah pendekatan CRM dalam meningkatkan relasi antara pihak perusahaan dengan konsumen, sehingga pelanggan dapat melihat jadwal bertanding melalui website aplikasi Odoo. Metodologi pengembangan sistem yang digunakan adalah metode prototype. Hasil Penelitian memungkinkan para pelanggan lebih mudah mengetahui informasi seputar lapang futsal serta dapat melihat jadwal penyewaan tanpa harus datang ke tempat lapangan.
PERBANDINGAN REALISASI ANGGARAN MENGGUNAKAN METODE BALANCE SCORECARD PERSPEKTIF FINANSIAL PADA PT. INTI (PERSERO) BANDUNG Hamidah Hamidah; Maisa Azizah Asmara; Eti Suprihatin; Ervie Nur Afifa Mukhlis; Tika Fatikha
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2892

Abstract

Salah satu kegiatan penting dalam perusahaan adalah Penyusunan anggaran. Hal ini dilakukan sebagai perencanaan yang tersusun untuk membentuk rencana dan pengelolaan terhadap kegiatan perusahaan secara komprehensif. Penyusunan anggaran yang baik diharapkan berdampak positif bagi kinerja perusahaan atau organisasi. Nilai efektifitas dari realisasi anggaran menjadi tujuan penelitian ini. Metode penelitian kuantitatif deskriptif dilakukan dengan menganalisis annual report dan diolah dengan penilaian kinerja Balance Scorecard yang kemudian menghasilkan rasio keuangan. Dari hasil penilaian kinerja keuangan menunjukkan nilai sebesar -1,7 (kurang baik). Akan tetapi tahun 2019 ke tahun 2020 perusahaan mampu melakukan peningkatan pada sisi laba yang mengalami peningkatan perolehan sebesar 7%. Sedangkan hasil perhitungan rasio efektivitas hanya menunjukkan 42% yang artinya tidak efektif. Namun perhatian perlu ditujukan terkait penilaian kinerja keuangan di PT INTI (Persero) Bandung disarankan untuk menggunakan metode Balance Scorecard khususnya pada perspektif finansial sehingga kelemahan-kelemahan yang ada dapat dikurangi bahkan diatasi.
Analysis of Deposit Calculations and Reporting Personal Income Tax Uses E-Form Application on Personal Wp Registered at Kpp Tegalaga Muhtarudin Muhtarudin; Maisa Azizah Asmara; Rikky Wisnu Nugraha; Hamida Hamida; Rani Ahsani Alfi
International Journal of Business, Economics, and Social Development Vol 4, No 2 (2023)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v4i2.431

Abstract

Personal income tax is a tax imposed on personal tax subjects on income received or earned in one tax year and has been regulated in Law no. 36 of 2008 concerning Income Tax. In this study using a qualitative descriptive method, namely collecting available data, compiling it, studying it, and then conducting further analysis regarding the calculation, deposit and reporting of Personal Income Tax on personal taxpayers registered at The Pratama Bandung Tegalega Tax Service Office. Based on the results of the analysis conducted, it can be concluded that the personal taxpayers registered at the Pratama Bandung Tegalega Tax Service Office as a whole have an average income of more than one source, where the tax calculation results in underpaid taxes. Underpaid tax deposit using electronic Deposit Letter with e-Billing system.
KORELASI INTERNALISASI NILAI –NILAI DASAR PROFESI ASN TERHADAP CAPAIAN AKTUALISASI PADA DIKLAT PRAJABATAN GOLONGAN III Dematria Pringgabayu; Maisa Azizah Asmara; Muchamad Fahdly Achya Rizky
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 1 No 1 (2022): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1245.474 KB) | DOI: 10.59820/emba.v1i1.7

Abstract

Abstract This study aims to examine the correlation between the independent variables namely internalization (X1) and the design of actualization (X2), with the dependent variable (Y) which is the achievement of civil servants values, namely: Accountability, Nationalism, Public Etiquette, Commitment of quality, and Anti-Corruption (ANEKA), located in respondent’s training workplace. This study is based on quantitative data, which is obtained through questionnaires and documentation study, as the data collection techniques; involving 118 participants from Pra-jabatan training mentors, in class, 3, 4, and 13 in 2019; participant of the training as many as 118 participants from various institutions in Kemendikbud -as the subject and the respondents to the study. The results showed that the actualization of understanding and level of achievement does not have a significant correlation, while the correlation between design actualization, and the level of achievement actualization has high significance. Abstrak Penelitian ini bertujuan untuk menguji hubungan antara variabel bebas yaitu internalisasi (X1) dan desain aktualisasi (X2), dengan variabel terikat (Y) yaitu pencapaian nilai-nilai PNS yaitu: Akuntabilitas, Nasionalisme, Etika Publik, Komitmen Mutu, dan Anti Korupsi (ANEKA), bertempat di tempat pelatihan responden. Penelitian ini didasarkan pada data kuantitatif, yang diperoleh melalui kuesioner dan studi dokumentasi, sebagai teknik pengumpulan data; melibatkan 118 peserta dari Pra-jabatan pembimbing pelatihan, di kelas, 3, 4, dan 13 tahun 2019; peserta pelatihan sebanyak 118 peserta dari berbagai instansi di Kemendikbud -sebagai subyek dan responden penelitian. Hasil penelitian menunjukkan bahwa aktualisasi pemahaman dan tingkat pencapaian tidak memiliki hubungan yang signifikan, sedangkan hubungan antara aktualisasi desain dengan tingkat aktualisasi pencapaian memiliki signifikansi yang tinggi.
Innovative strategies for MSME business growth with the business model canvas approach Abdurrahman Sadikin; Sidrotun Naim; Maisa Azizah Asmara; Trie Hierdawati; Yosep Boari
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1421

Abstract

The urgency of the research is the importance of the ability to adapt and innovate in the face of dynamic changes in the business environment to make MSMEs achieve better growth so that this study aims to identify innovative strategies that can support the business growth of vegetarian diet culinary MSMEs with a Business Model Canvas approach. Business Model Canvas is a framework consisting of nine main interrelated elements to plan, develop, and optimize business strategies. Through a case study approach and qualitative research methods, this research explores information from several successful vegetarian diet culinary MSMEs. The results showed that the Business Model Canvas provides flexibility in long-term business planning, increases focus on the important points of business planning, and allows companies to update existing models or elements according to the situation. This research contributes to developing innovative strategies for vegetarian diet culinary MSMEs and can be a practical guide for business owners in achieving sustainable business growth.
Co-Authors Abdurrahman Sadikin Andres Permana Shidiq Bakti Bestin Bertha Musty Dematria Pringgabayu Diqy Fakhrun Shiddieq Ervie Nur Afifa Mukhlis Erwin Teguh Arujisaputra Eti Suprihatin Hamida Hamida Hamidah Hamidah Heri Purwanto Muchamad Fahdly Achya Rizky Muhtarudin Muhtarudin Nasution, Annio Indah Lestari Neng Susi Susilawati Sugiana Nugraha, Rikky Wisnu Puspo Dewi Dirgantari Rani Ahsani Alfi Rudy Rudy Sidrotun Naim Sri Purwati Susanto Susanto Tika Fatikha Trie Hierdawati Yosep Boari