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Persepsi Konsumen terhadap Bauran Pemasaran Produk Roti Holland Bakery Boulevard di Kota Manado Missy J. Nonutu; Charles Ngangi; Yolanda P.I. Rori; Ellen G. Tangkere
COCOS Vol. 4 No. 1 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i1.3471

Abstract

ABSTRACTMissy Juwita Nonutu. The Consumer Perception of Bread Product’s about the Marketing Mix at Holland Bakery Boulevard in Manado City. Under guidance of Charles R.Ngangi as chairman, and Yolanda P.I. Rori and Ellen G. Tangkere as members.The objective of this research is to describe the bread product consument’s perception about the marketing mix (based on the product, price, place and promotion) at Holland Bakery Boulevard in Manado City The method used in this research is survey method. This research uses primary and secondary data. Sampling method used in this research is accidental sampling. Primary data are obtained from interviewed with respondent, which is consumens who buy bread products at Holland Bakery Boulevard, with total of 60 consumens as respondents, using questioner to collect the data. Secondary data are obtained from interviewed with the manager of Holland Bakery Boulevard. Data analysis used in this research is descriptive which analized with Likert Scale and presented in table form.This research result shows that based on product, the highest level index of consuments perception was at product’s flavour indicator. Based on price, the highest level index of consuments perception was at the compatibilty beetwen price and the product’s quality indicator. Based on location, the highest level index of consuments perception was at the indicator of location, comfortability and cleanliness of outlet. Based on promotion, the highest level index of consuments perception was at the publication efectivity indicator. Promotion efectivity indicator is have the lowest level index of consuments perception, which was classified as sufficients, were as the other indicator was classified as good. Generally, based on likert scale analysis showed that the bread product consument’s perception about the marketing mix at Holland Bakery Boulevard was classified as good.
PERKEMBANGAN JUMLAH PENDUDUK DAN LUAS LAHAN PERTANIAN DI KABUPATEN MINAHASA SELATAN Yoan F. A. Tulenan; Paulus Pangemanan; Grace A. J. Rumagit; Ellen G. Tangkere
COCOS Vol. 4 No. 1 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i1.3573

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ABSTRACTOne of the problems in South Minahasa Regency is the reduction of the agricultural land area, which is caused by the increasing number of residents. This is caused by conversion of the agricultural land. The objective of this research is to analyze the growth of the number of the population and agricultural land area and analyze the relation between of the number population and agricultural land area in South Minahasa Regency.This research uses primary and secondary data. The Primary data in this research were obtained from the result of direct interview with the Department of Agriculture and Livestock of South Minahasa, Department of Population and Civil Registration of South Minahasa, Forestry Department of South Minahasa, and the South Minahasa community leaders. The secondary data of thus research were obtained from the Central Statistics Agency of North Sulawesi and the Central Statistic Agency of South Minahasa. This research uses trend analysis and correlation analysis which was supported by qualitative approach.This research result showed that the number of population increases up to year 2020 and the agricultural land area in South Minahasa decreases up to year 2020. Based on this research, it could be concluded that the total population has a close relation with an area of agricultural land caused the increasing of the number of the population caused the decreasing of the agricultural land area due to the conversion of function of agricultural land to non agricultural land.
HUBUNGAN HARGA KOPRA TERHADAP TINGKAT PRODUKSI KOPRA DI KABUPATEN MINAHASA SELATAN Ayu L. Rusno; Olly E. H. Laoh; Welson M. Wangke; Ellen G. Tangkere
COCOS Vol. 4 No. 3 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i3.3850

Abstract

ABSTRACTFluctuations in the price of copra became a significant problem among farmers where if prices fluctuate often farmers will be disadvantaged as a result of sales sometimes do not cover production costs. The objective of this study is to determine there is a relation between the price of copra toward the production level in South Minahasa Regency.This study is conducted in Southern Minahasa Regencywhere the data is collected from Central Statistics Agency of Southern Minahasa, and Plantation Service of Southern Minahasa Regency. Then the data is analyzed by using descriptive analysis.The research result showed that the price could be used as basic for the farmers of the in increasingthe production of copra in South Minahasa Regency. There is no relation between the price of copra and its production in South Minahasa Regency, and also it could be said that the price fluctuations had not been able to make the farmers improve the productivity level.
ANALISIS USAHATANI PALA DI KAMPUNG TALAWID KECAMATAN KENDAHE KABUPATEN KEPULAUAN SANGIHE Nolvi Sanggel; Olly E. H. Laoh; Grace A.J. Rumagit; Ellen G. Tangkere
COCOS Vol. 4 No. 3 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i3.4022

Abstract

ABSTRACTNolvi Sanggel. Analysis Nutmeg Farming in Talawid Village, Kendahe Sub District, Sangihe Islands Regency. Under the guidance O. Esry H. Laoh, as a Chairman, Grace A. J. Rumagit, and Ellen G. Tangkere as Members.The objective of this research is to analyze nutmeg farming in Talawid Village, Kendahe Sub District, Sangihe Islands Regency, Benefits of this research is to provide input and information materials for the development of nutmeg farming to related institution in order to increase their income.The method used in this study was "Purposive Sampling". Data used in this research is a primary data by using questionnaires that have been prepared are obtained from direct interviews with nutmeg farmers and secondary data from the Department of Agriculture, Livestock and Forestry and Village Office Talawid. Data obtained are presented in table form and then analyzed descriptively, followed by Return Cost Ratio analysis to determine the level of success of the farm.The results of this research showed that the average income Nutmeg farmers in the Village Talawid was Rp. 18,337,690, -. As costs incurred on average was Rp. 2,337,079, -. So that the average income received by farmers was Rp. 16,000,611, -. Analysis Results Return Cost Ratio (R/C) was 7.85, indicating that farming is done nutmeg experiencing gains.
EFEKTIFITAS KEGIATAN KELOMPOK SIMPAN PINJAM KHUSUS PEREMPUAN DI KECAMATAN KAUDITAN KABUPATEN MINAHASA UTARA Gianina Amelinda Rantung; Lyndon R.J. Pangemanan; Charles R. Ngangi; Ellen G. Tangkere
COCOS Vol. 4 No. 4 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i4.4420

Abstract

ABSTRACTThis research has been purposed to describe the effectiveness of Savings and Loans For Woman Group Activity (SPP) in Kauditan Subdistrict North of Minahasa Regency on 2012-2013. The benefit of this research is to provide information about the effectiveness of activity operated by saving and loans for woman group in Kauditan Subdistrict North of Minahasa Regency and to give an information to those who need that information.Data collected are primary data and secondary data. The primary data was obtained by distributing questionnaires to respondents and the secondary data was obtained from the institutions associated with this research. The sampling method was done by "cluster sampling". The selected respondents were all members of savings and loans for woman group. The total sample is 30 members of savings and loans special for woman group.The results of this research showed that the effectiveness of savings and loans for woman group activity in Subdistrict Kauditan relatively effective with a percentage of 93%. It means that all members of the group used the funds for productive activities by adding capital to business in order to further develop the business.
PENGUKURAN TINGKAT KEPUASAN PENGUNJUNG DI OBJEK WISATA PUNCAK TEMBOAN DESA RURUKAN SATU KOTA TOMOHON Deddy Kaligis; Jen Tatuh; Lorraine W. Th. Sondak; Ellen G. Tangkere
COCOS Vol. 5 No. 2 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v5i2.5600

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ABSTRACTIn Tomohon there are various places that could be tourist destinations and Puncak Temboan is one of them. In order to increase tourist visits, visitor satisfaction must be considered. A visitor satisfaction can be realized only through the improvement of service quality. The objective of research is to determine the level of visitor satisfaction in Puncak Temboan Tourism Object.This study was conducted from April to June 2014. Population in this study were visitors of Puncak Temboan Tourism Object. Samples taken were 50 repondents using accidental sampling method.The results of this study showed that the level of visitor satisfaction with quality of services as a whole was in the satisfied category. However, there are still indicators that had a high interest level and low performance and should receive more attention from the manager of the Puncak Temboan Tourism Object. The manager of Puncak Temboan Tourism Object need to maintain service quality indicators that have been assessed well by visitors and also the need to improve the indicators still considered less well by the visitors
STRUKTUR BIAYA PANEN CENGKEH DI DESA KANEYAN KECAMATAN TARERAN KABUPATEN MINAHASA SELATAN Regina Simbar; Esry O.H. Laoh; Welson M. Wangke; Ellen G. Tangkere
COCOS Vol. 5 No. 3 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v5i3.5993

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ABSTRACTRegina Simbar. Cost Structure of Cloves Harvesting In Kaneyan Village Tareran sub District South Minahasa regency under the guidance of H. O. Esry Laoh as a Chairman , Welson M. Wangke , and Ellen G. Tangkere as Members.The objective of this research is to determine the amount of costs incurred by the farmer at the time of clove harvest in Kaneyan village Tareran sub District, South Minahasa Regency. The research was conducted for five months from May to September 2014. The data used in the study were primary data and secondary data. Primary data collection were conducted by interview using a questionnaire, while secondary data are taken from the related government agencies. method of sampling is done with stratified random sampling method based on the amount of production with a total sample of 20 farmers clove into three strata. stratum I with a total production of < 250 kg , 250-500 kg stratum II and stratum III with total production of ≥ 500 kg . obtained in this study using descriptive analysis. The research result showed that the cost of harvesting was Rp. 40352.47 / kg and the average production was 468,3Kg . Cost clove harvest every strata is stratum I Rp . 38009.2 / Kg Stratum II Rp . 39 046 / Kg Stratum III Rp . 41337.7 / Kg .The harvesting cost in Kaneyan village clove harvest was relatively affordable and provide income for the farmers who harvest of cloves.
KAJIAN USAHA AGROINDUSTRI BERBAHAN BAKU NIRA AREN (CAP TIKUS DAN GULA AREN) DI DESA TOKIN KECAMATAN MOTOLING TIMUR Sandi K. Wua; Theodora M. Katiandagho; Ribka M. Kumaat; Ellen G. Tangkere
COCOS Vol. 5 No. 4 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v5i4.6000

Abstract

ABSTRACTMotoling regionis was an area with a lot of natural resources that can be processed to improve the usability and open jobs for the community. One of the natural resources that can be processed was palm trees that can be processed into Nira products such as alcoholic palm wine and palm sugar. More specifically in the village of the Tokin District of East Motoling it can be said that the treatment of alcoholic palm wine and palm sugar which has good potential for production and consumption habits of local communities to alcoholicpalm wine and palm sugar was exceptionally high.Collecting data of this study was obtained from the product processor farmers as many as 30 people consisted of 22 people from alcoholic palm wine and 8 people from palm sugar, by using a list of questions (questionnaire) as a tool, and secondary data of government agent related with this research.The research result showed that the difference between the revenue of alcoholic palm wine and palm sugar based on data from the real data without calculating the cost of labor and raw materials, was total ratio for alcoholic palm wine farmer acquired the R/C ratio of 21,36 and palm sugar with R/C ratio of 20,89. And the total profit for collecting trader alcoholic palm wine was Rp 10.298.805/month and for the palm sugaris was Rp 5.890.752/month. As for the alcoholic palm wine retailers was Rp1.380.000/month and for palm sugar retailer was Rp 990,000/month. It can be concluded that the business of processing and marketing of alcoholic palm wine collecting trader palm sugar.
Model Pemilihan Pemasok Bahan Baku Kelapa Pada PT.Royal Coconut Di Minahasa Utara Dengan Pendekatan Analytic Hierarchy Process Gabriela R. Pangemanan; Celsius Talumingan; Olfie Benu; Ellen G. Tangkere
COCOS Vol. 5 No. 4 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v5i4.6030

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ABSTRACTThis study aims to analyze the selection of suppliers of coconut raw materials in PT. Royal Coconut with AHP approach (Hirarchy Analytical Process). Data were obtained by interview and questionnaires from the sample determined Judgement sampling and other data obtained from the BPS, the Department of Agriculture and the Department of Trade and Industry, at North Minahasa. Data analysis using AHP approach (Hirarchy Analytical Process)with Expert Choice software 11. The results show that the raw material supplier Area A (region: Maumbi Village, Kawangkoan Village, Village Kolongan, Airmadidi Village, the Village and Village Matungkas Laikit) is a top priority and the second priority area is Area B (region: Tatelu, Talawaan, Airport area) and Area C (Likupang area) and D (region: South Minahasa dan Southeast Minahasa) are the third and forth priority.Methods and Models selection of suppliers of raw materials can be applied by PT. Royal Coconut as reference for decision support system development company. Keyword: PT. Royal Coconut, AHP, Expert Choice, Model Suppliers
Analisis Keuntungan Industri Kecil Roti Allen di Kelurahan Tinoor satu Kecamatan Tomohon Utara Liberty Kaparang; Grace A.J. Rumagit; Ribka M. Kumaat; Ellen G. Tangkere
COCOS Vol. 5 No. 4 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v5i4.6031

Abstract

ABSTRACTLiberty Kaparang. Analysis of Advantage of Small Industry “Allen” Bread. (Under Guidance of Grace. A.J. Rumagit, as Chairman ; Ribka. M. Kumaat, ; Ellen. G. Tangkere as members.Agricultural and industrial sectors are the two sectors that play an important role in the Indonesian economy. As a mainstay in economic development, the sector is expected to contribute in improving the equitable and income for the community.The objective of this research is to analyze how the benefits received in the“Allen” bakery industry in Tinoor Village, North Tomohon Sub District in one process of production. The research conducted for approximately three months, and the data collected in the form of primary data were taken directly from the owner of the “Allen” bakery industry in Tinoor village, North Tomohon Sub District.The research result showed that the average profit made by small industries in one process of production was Rp. 2,899,509, with an average cost of Rp 2,300,491 from an average of 4,000 packs of bread production at a price of Rp 800 and Rp.1800.Revenue Cost Ratio Analysis showed that the “Allen” bakery industry in Tinoor village its R/C was 2,2 or it’s ratio was greater than one or the industry obtained profit. In this bread industry, the revenue was greater than cost, therefore the industry could get profit the use for the next production.