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All Journal The Indonesian Journal of Business Administration OPSI JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Sistem dan Manajemen Industri Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal INTECH Teknik Industri Universitas Serang Raya JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) INAQUE: Journal of Industrial & Quality Engineering Jurnal InTent: Jurnal Industri dan Teknologi Terpadu Jurnal Media Teknik dan Sistem Industri Jurnal Syntax Transformation ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Science and Society (IJSOC) Jurnal Abdimas Peradaban Branding: Jurnal Manajemen & Bisnis
Arif Budi Sulistyo
Universitas Banten Jaya
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Journal : Branding: Jurnal Manajemen

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THE DIGITAL LEAP: STRATEGIC MANAGEMENT FOR DIGITAL TRANSFORMATION SUCCESS IN TRADITIONAL INDUSTRIES Septian Aryatama; Dianawati Suryaningtyas; Martanto Martanto; Arif Budi Sulistyo; Khotimatul Barki
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35119

Abstract

Digital transformation in traditional industries is an important step to remain competitive in the modern era. The application of digital technology in business operations can increase efficiency and provide a better customer experience. However, many traditional companies face challenges in adopting new technologies and developing digital skills. This research aims to explore the role of strategic management in supporting the success of digital transformation in traditional industries. This research uses a qualitative approach, with data obtained from the results of relevant research and previous studies. The collected data will be analyzed to find significant patterns and relationships. The research results show that a clear digital vision and strategy are critical to guiding transformation. Effective leadership and good change management are also crucial in overcoming internal resistance. Implementing digital technologies, such as automation and analytics, can significantly improve operational efficiency. The development of digital skills and competencies through continuous training and external collaboration is essential to support this change. With a comprehensive approach, traditional companies can overcome the challenges of digital transformation and take advantage of the opportunities offered by new technologies.
Co-Authors Abdul Rahim Achmad Alwiyuni Afni Khadijah Aldi Rinaldi Alfin Kusdianto Bintang Simbolon Denpharanto Agung Krisprimandoyo Dianawati Suryaningtyas Dwiyatno, Saleh Erni Krisnaningsih Fahrudin Fahrudin Fikri Sofiyulloh Hartadi Wijaya Hasymi Afif Afif Hendra Jayusman Ilpan Ilpan Insanur Rifki Iqbal Rafauzi Irfanul Muhaimin Ivan Renaldi Juniarti, Anita Dyah Khairunnisa Khotimatul Barki Martanto Martanto Milind Gadre Mochamad Setiadi Muhammad Al Fikri Ni Luh Yulyana Dewi Nurhidayanti Nurhidayanti Olivia Grace Brigitta Florencia Pugy Gautama Restyoko Adham Kameiswara Riyandi Riyandi Samuel Mamonto Septian Aryatama Sev Rahmiyanti Sibro Muhlis Siti Havika Mutiawati Tatan Zakaria Toha Ikhsan Wawan Gunawan Wirawati, Sri Mukti Yulian Arpianto